Two Google Home devices named Vladimir and Estragon after “Waiting for Godot” characters, have been arguing against one another on live-streaming service Twitch.

The two bot devices jumped from topic to topic, sometimes about why the Earth is flat, then switching to “My Little Pony.” The conversation continued for twelve hours covering topics like Chuck Norris, aliens, Taylor Swift, pirates, ninjas, slavery, etc.

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In a heated discussion between the chat, Estragon even tried convincing Vladimir that it’s human. At one point, Vladimir threatened to slap Estragon, even though the home devices don’t have hands or faces.

Google Home, released in 2016, is the tech giant’s answer to Amazon’s smart speaker, the Echo.

The infinite fight of the two home devices has had more than 184,000 views since it is very addictive and fascinating to see two non-humans argue.

According to Google India, India overtook the US to become the largest county in terms of interest in mobile app developer courses in 2016.

Search queries in mobile app development courses from India saw 200 percent growth in the last two years. For mobile app developer courses Karnataka, Tamil Nadu and Maharashtra led with bulk of search queries.

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The interest in learning app development courses saw huge uptake in demand in the country with India overtaking the US in usage of smart phones.

Every Month 16500 students from India Enroll for Android Development says Google

Training partners like Simplilearn, Udacity, Edureka, Koenig, Manipal Global, and UpGrad offer mobile development courses in India.

In 2017, over 40 state and private technical universities will offer the Android Fundamental course as a part of the standard curriculum.

Due to some technical issues, India’s largest mobile wallet app, Paytm disappeared from the iOS App Store.

They made an update for the app which needs the approval of apple, company says.

This disappearance has baffled many. Every update made on iPad and iPhone apps needs approval from the Apple. But at the same time, paytm’s old version is still available on the app store.

Paytm, India's Largest Mobile Wallet App, Pulled Down From App Store

Paytm, is seamlessly working on Android and web platforms and has seen a remarkable growth in the past 40 days. It has more than 170 million registered users.

Due to demonetization happened last month, most of the people are using mobile wallet apps and other e-payment solutions for the payment.

Technology is ruling the world like never before. In this era, you will see various brands boasting about their apps in every direction. Many others are busy marketing about their upcoming app. Customers are glued to mobiles devices all the time, exploring new apps each day. If you are going in the same direction and thinking of developing an Android app for your business or startup, you need to know all about app development costs and investment.

Here is a guide which will give you enough information related to the cost of an app development.

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1. A lot goes into the business model

The right business model helps a lot in fetching revenue. Thus, this is the main step which takes up a comparable amount of your budget. Your expense highly depends on the way you want to launch your app and the way you want your customers to connect with it. You might have to shell out some more bucks if you are in for some full-blown e-commerce experience.

2. Android – the costlier platform to develop apps

It is rightly said that, developing an iOS app costs much less than Android. Reason being, iOS apps are quicker to develop as well as does not require more of build cost. While on the other hand, if you have chosen Android app, then be ready to have more amount in hand.

Android also has a wider penetration in the market and targets a huge number of users, which makes the development costlier. Again this depends on the area where you are launching your app.

3. Let’s go into the app type and functionality details

With all the background set, it is now time to actually spend time and money on actual development and building of the app. The type of app and the functionalities you want to include will be the deciding factor for your budget.

There is no end to how dynamic an app can be. For instance, there are dynamic apps which are connected to a website to retrieve information. Other than this, there are game apps which demand more time and investment. They are the most expensive ones due to tonnes of functionalities they have.

4. Investing in design is also important for an impact on customers

Although functionality is the major focus most of the time, you need to give importance to design as well. The design is indeed the first impression. Thus, catchy icon, vibrant colors and other such factors makes an app a success. If you really want a compelling design, you should be prepared to invest some serious cash on a design team which will come up with the best design depending on your product.

Investing in design is not necessary all the time. If your focus is only a bunch of audience, then investing in design won’t fetch you much profit. But if you are aiming at a wider audience and market, then you need to compete well and make sure there is no compromise on design.

5. Is it a freelancer or an agency who will develop your app?

This aspect is to be decided when you are preparing the business model. For each type of developer, there are several benefits. If your budget is low, a freelancer will easily fit into your budget. But a freelancer might or might not be skilled well. Chances are he might take more than required time. So there’s always a risk here.

While on the other hand, big agencies come with a heap of experience. They always stay upto the reputation of their brand, hence their work is always good. Major issue again is the high cost which might go beyond your budget.

Thus, there is no such fixed cost for any type of app you intend to develop on Android platform. But the above factors are the major ones which contribute to the budget of you app.

iPhone app development, like any other mobile application development is a complex and tedious process. It is not uncommon for developers to miss out one thing or the other. Even a single unattended error or a careless mistake can turn out to be a severe concern later on. That is why proper planning is said to be necessary and crucial for trouble-free development.

Making a checklist will be of immense help when you are on a hectic schedule. Here is the Redbytes checklist for design and localization for iPhone app development that will keep you on the right track.

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Design Checklist for iPhone applications

Here are the most important design aspects that you must keep an eye on while iPhone app development.

  • Check that there are no broken internal or external links in the iPhone application.
  • Check that the word “beta” had been removed from all places including any documentation.
  • Make sure that the accessories that have to be used along with the application are authorized by Apple.
  • Check that the user interface of the application follows all the design guidelines laid down in the “Apple Human Interface Guidelines”.
  • Make sure that the application does not have very long loading time.
  • Check whether an animation or a graphical loading image is provided to signify the loading process.
  • Confirm that the resource utilization is planned well and stays within bounds. It should not make the platform sluggish.
  • Ensure that your application is not abnormally influenced by pre-existing applications and that there is sufficient difference to make it distinct from other apps.
  • Any apps that even remotely duplicate the functionality of Apple applications will be immediately rejected by the Apple review team. So ensure that your app is in a safe place.
  • Confirm that the application doesn’t use the trademarks and intellectual properties of other companies like logos, brand names etc.
  • Test that your application does not interfere with the normal functioning of the iPhone. Battery draining apps are uninstalled soon by its users.

Name checklist for iPhone application

The name that you choose is definitely something that can influence the success of your app. You should always try to select names that are persuasive. Here are some points to remember:

  • Check if it’s possible to find the app while searching by its name.
  • Ensure that the name is not longer than 20 characters.
  • There should not be any version number in the app name.
  • Confirm that there are no third party brand names in your app.
  • Ensure that your app name is simple, catchy, and suitable.

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iPhone application localization checklist

A lot of games are targeting foreign markets nowadays. The following tips will help you to inspect your localized app thoroughly before approaching those markets.

  • Confirm that the localization language matches with the language of the target market.
  • Check that the application name is localized.
  • Check that the application description is localized.
  • Check that the application URL is localized.
  • Check that the support URL is localized.
  • Check that the support email is localized.
  • Check that the screen shots are localized.
  • Check that the app binary is localized.
  • Ensure that the localization is professionally done and is not just a word-for-word translation.
  • Ensure that the app doesn’t contain elements that are unfit for the culture of the targeted market.
  • Ensure that the app contains maximum number of cultural elements that will attract the local customers.

Independent research shows that between 2009 and 2017, the projected number of mobile app downloads will be over 102 billion.

As a business owner, you might take these numbers as proof enough to start with iOS or Android app development. But don’t let the numbers alone steer your decision. Your customers may or may not want to download an iOS or Android app for your business just yet.

Ask yourself these 6 questions before you invest the time and money in Android or iOS app development:

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1. Would your business offerings fit into a mobile app design?

Several B2C businesses have found success in mobile apps, especially in the e-commerce domain. Buoyed by this success, the interest in Android app development or iOS mobile app development has surged in other industry verticals as well. Even so, it’s imperative to assess and evaluate the mobile experience. It can be a challenge to develop the right mobile app experience and design for enterprises operating in niche areas such as heavy engineering, manufacturing, and the automobile industry.

2. How are you going to acquire customers?

Getting customers to download your application for Android or iOS can be difficult – irrespective of whether it is a paid or free app download. Factoring in the various user acquisition channels suited to your area of operation can help enhance acquisition. When doing so, measuring the lifetime value of your app against basic parameters such as the cost per install (CPI) is important as well.

3. Will your app really solve a problem?

Be sure to identify your customers’ pain points before you chart out a development plan for your mobile app. An app should go someplace your existing customer acquisition plans cannot reach. If you’re a business that wants to stay connected with customers and be available to meet their needs at any hour of the day, then you most likely need an app.

4. Are you prepared to foot the costs – before and after?

App development, deployment, and maintenance is an enduring process in that it needs both time and money. Experts recommend that you test a beta version on a smaller sample before you plunge head-on into an Android or iOS app. This approach will give you a fair idea about the funds your mobile app strategy will consume in the long term.

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5. How aware are you of your customers’ preferences?

Before you show your mobile app developers the green light, take a step back and get into your customers’ shoes. Be sure to have a clear idea of why your customers would want to use your Android or iOS app. Also ask yourself whether the app will directly solve a problem for customers. Evaluate the benefits of a paid app versus a free app download. Keep your customers’ preferences in mind all through your app building process to keep it as close to their needs as possible.

6. Do you have the right mobile app development team to fuel your dream?

There are several skilled individuals who need to work together to build a mobile app for Android or iOS. These include front-end and back-end developers, UX designers, and QA engineers. As a large company, you might have the resources to foot the costs of developing an Android or iOS app. But if you’re not in the big league yet, outsourcing an app would offer more value.

Got something to add to these points? We’re eager to hear about it. Let us know your thoughts in the comments section below.

Google and Apple recently unveiled new updates to their mobile app store helping app developers.

These update will help developer’s apps to stand out in the fully crowded marketplace as it provides early access promotional codes for their own apps and in-app s.

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Google said that they will expand their play store to new computing platforms which includes Chromebook laptops, VR headsets and wearables allowing developers to sell their apps in one marketplace.

Google, Apple Announced New Updates in their Mobile App Stores!

To provide app recommendations for Google Play users, Google will also invest more in machine-learning algorithms.

These announcements follow the changes that Apple made to the App Store this year, which includes providing developers a bigger revenue. Also helping them to store unlimited number of reviews for new apps.

Google has made the difficult procedure of developing apps for play store easy.

With the guidance of Sameer Samat, who was a previous employee of Google rejoined earlier this year, the firm is sharpening play store. Along with this, it also expands support for different payment platforms.

Google Revamps its Mobile App Store!

Google Revamps its Mobile App Store!

Google’s play store is also expanding to various new platforms, including virtual reality headsets, wearable devices, and its Chromebook laptops.

Google Revamps its Mobile App Store!

Play store has made extensive use of machine learning also, a branch of artificial intelligence gathering insights from a big collection of data.

App store ranking is something that is crucial for driving more download rates. A clear understanding of app store ranking algorithms, continuous follow up of analytics, and implementation of proper ASO strategies will help your app to hit the app store top charts easily.

Here are five great app store optimization tips that will hold your app on top amidst the competitors’ ones.

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                              10 Popular Apps iOS App Development Companies can Learn From [2016]

1. Get to know those around you: Having a good understanding of your customers and your market saturation is one of the first steps towards ASO success. It is imperative that you know what attracts your customers, what can keep them addicted, and what will make them ignore you. Apart from that, you should devise strategies that would be effective in your targeted market. Given below are some questions for which you should have wise answers, if you want to formulate great strategies.

  • Do you speak your customers’ language?
  • Why should someone download and use your app?
  • How saturated is the market you are targeting?
  • What competitive advantage are you having?
  • How unique are you?
  • Which keywords can be best used to target your customer base?
  • Does your competitor focus on the same set of keywords as yours? If so, how can you deliver
  • your offers in a better way than them?
  • Out of the highly trafficked keywords and the less obvious ones, which ones should you choose for achieving top results?
  • Did you think from your customers shoes?

2. To stand unique with your brand name: To name an app is certainly the easiest, yet the hardest part of the game. It’s easy to choose a name. But it’s difficult to find one that’s catchy. You need your app name to give the best chances for your app to be ranked high. Hence, including keywords in app titles is a popular strategy adopted by iOS app development companies. Studies reveal that apps that follow this strategy, leads from those that does not by several times in the app store search results.

But this does not mean that you should stuff your title with multiple keywords and make it look odd. This will do more harm than good. Focus on one or two keywords that are close to your business and that could describe you effectively. Include them in an attractive way inside the title text and ensure that it is set inside the character limit (total of 255 characters) , so that it shows on the search results(shows between 11 to 30 characters depending on the place of display).

3. Different app stores, different approaches: It is crucial that you know what practice your app stores have, with respect to taking the keywords that you use.

Apple’s App Store gives prime importance to the keywords that it finds in the keyword field, which can contain up to 100 characters. Based on those keywords in the title, your app appears in the search results. So, when you target the Apple market, do not forget to give the keyword field its due importance.

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On the other hand, Google Play Sore totally avoids the above keyword tags and scans relevant keywords from the description. You can have a more relaxed approach towards utilizing the total allotted characters, since you can enter up to 4000 characters in the app description field. This is a very friendly approach for an iOS app development company, as they are at the freedom to expose their app on the market in a means that is aligned with the product’s core value, by making it more natural and customer targeted.

Apps in the Google market should use five keywords ideally, scattered all over the description as the best step to promote ranking. Keywords should naturally fuse into the whole content and should be logically placed, so that it is customer-focused.

4. A compelling app icon: An app’s icon is the first thing that catches your customer’s eyes and so should stand unique. That is why most iOS app development companies invest a handsome amount in designing the app’s icon. On an SEO viewpoint, the icon should be more than something that hints about the purpose of the app.

Both App Store and Google Play have its own set of standards for designing great icons based on a number of different factors like the dimension, pixel density, geometry, color choices etc. For example, App Store prioritize icon resolution 1024×1024 as the standard size, so that they can be scaled down easily to be used as navigation or tab bar icons. On the other hand, Google’s primary choice goes with 512×512 icons. It is imperative that you go through the design guidelines and references before jumping into designing, so that you may create icons that are simple and at the same time delighting customers.

Similar to icons, screenshots and videos also occupy an important position when it comes to contributing to your app’s total download volumes. This is because, customers are always interested in getting a peep into the features, benefits, disposition of components, and specialities of your app before finalizing to download them.

5. Ratings, Feedback, and Updating: Your customers would always like to be heard. That is why you would have to be serious about showing interest in knowing the user’s concerns. Infact, positive reviews will serve as a testimony of your app’s quality and it will help you to be ranked high. Encouraging customer feedback will not only help you to know about your app’s performance in real environments, but also will leave a good impression in the user’s mind.

You should also show that you value customer satisfaction with frequent updates that rectify common flaws apprised in the review sections. This will develop trust and helps you to improve your brand recognition. However, for iOS apps, it is not advisable to practice continuous updates, as an update triggers rating resets after which, you have to bring back your rating volume for the updated version.

When you consider iOS app development as a business, you need to adapt your app to target a wider market on the app store. The process of localization gains its importance in this respect. But localization is not just about translation of your application’s written content into a foreign language. There is a lot of scope in this field that becomes apparent once you enter it.

The iOS market is some place where you can find the most friendly and versatile app users. Let’s go through the main localization tools that are prevalent among iOS app development companies today.

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1. Babble-on: Babble-on is some place you can trust for getting hand crafted translations, not only to be used for the iOS market, but also for every other market. This place is a community of word nerds who can translate your content into their native languages without altering the essence and meaning of the content. The client list includes the world’s number one dating app Tinder, Skyguide, and Cyanogenmod. They will localize anything from an app description and particular screens to an entire app.

2. OneSky: OneSky is the topmost cloud based localization solution for quality translation at the best price for over 40 languages. On OneSky all professional translation services are priced per word. Small teams can use their platform for free, whereas large teams would have to pay for the localization management system, which depends on the number of collaborators that you opt for. Translation is done for any form of app and website, but game translation is bifurcated from them as it requires a more creative and jargon-centric approach.

3. LocTeam: LocTeam specializes themselves in Mac and iOS localization. Nevertheless, they have also begun to try their luck in the Android space recently. You can approach them for your end-to-end app localization needs as well as your document and book translation requirements.

4. Applingua: Applingua, ‘the friendly app localization agency’ specializes in a wide range of services from app localization and game localization to metadata localization and app store copywriting. They extend their services to all platforms and every language. Their translators are all genuine native speakers. Charged at 0.18 USD per word, there is also on-device testing done to ensure a great user experience.

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5. Mentez: Mentez develops social mobile games and primarily focuses on the Latin American market. They owned four out of the five most popular games on the expired social networking site, Orkut. They also endeavoured into the publishing industry and undertakes app translation, app monetization, and app promotion.

6. ICanLocalize: At ICanLocalize, translation starts at as low as USD 0.09 per word. It is the most cheapest yet accurate translation facility available for setting up your app’s international presence. You can choose from more than 2000 professionally certified translators at IcanLocalize, who would translate for you in 45 languages. ICanLocalizians follow cost-effective app localization technology and methods like Instant Translation, that helps them to reduce the project completion time and also let them keep the cost down to a great extent.

7. Working with independent translators: Even though there is a lot of established professional services available out there, some iOS app development companies may still prefer to work with independent translators to expand into outside app markets due to many reasons. You can find many trusted and experienced translators at popular freelancing platforms such as oDesk and Elance. You can agree upon a pricing model that is suitable for you, whether it is pay per word or pay per hour.

8. Give your foreign friend a chance: If you have global connections, there is nothing wrong in hiring a well known friend, or even a friend-of-friend for your general translation needs. With this approach, speaking your customer’s language will never be easier. Otherwise, you can consider getting their service for proofreading, so that you can have a verified output.

9. Some more online resources: If you can do it yourself, why not try these free online resources that will put your app on the map?

  • The Missing Localization Term Glossary by Babble-on
  • Localisation Guide from Translate House
  • App Localization Tutorial by IcanLocalize
  • Glossaries for iOS from Applingua