Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. It is rapidly growing from retail, telecommunications and e-commerce to insurance, healthcare and government, organizations across industries must meet user expectations for real-time, convenient ways to conduct transactions and access information.

Today, mobile devices and the mobile applications that unlock their value which are the most popular way for people and businesses to connect to the internet. Responsive and successful, organizations need to develop the mobile applications that their customers, partners and employees demand. Yet mobile application development might seem discouraging. Once you have selected the OS platform, you need to overcome the limitations of mobile devices.

In current days businesses are challenging with market trends to build the best digital products. The same thing happens in terms of mobile app development also where businesses are moving toward application development due to the increasing demand for mobile apps and their handiness. There are hundreds of apps on the Play Store and App Store already. Therefore it is hard tough to win this huge and constant competition. Therefore coming up with some unique app ideas and building the most authentic apps for businesses and individuals has become a important Challenge for mobile app developers.

The performance of an app depends on many factors that can range from competition to marketing budgets to complete providence. But beyond these factors, poor research and poor process execution are common reasons why apps fail when launched.

Following are some common things where an app fails in Mobile App Development

1. Poorly Researched Market & Audience:-

Long before development begins it’s essential to have a deep understanding of your product’s target audience. Not only is audience research necessary for developing an app that addresses a specific user need, but it also aids in the development of marketing campaigns that will attract users. A successful app launch strategy is firmly rooted in user research. There can be multiple groups of users for an app, so during the early planning and discovery stage of a project, you have to identify the product’s central demographics. Developers don’t care about marketing the app because of the challenges while taking it to the market. You should look for the right tools as well as platforms that can help you in marketing.

2. Lack of Originality:-

Another major reason for why apps fail is that they often simply are not original. App stores are over saturated with similar apps. Today’s most successful apps have a powerful, single value proposition. Competitive research will help expose your competition’s strengths and weaknesses to define your own competitive benefit. Building a product that offers the same features as your competition would not help you win over users.

3. Choosing Platforms in incorrect manner:-

The primary objective of any mobile app is to provide users with a solution to a specific problem they collectively face. Without a solid understanding of how user behaviour changes between operating systems, you’ll find it difficult to develop an app that addresses the specific needs of your target user group. it becomes a major problem when apps fail to execute well across devices, networks, and operating systems. It comes down to analysing your target market, and core user demographics to choose the option that best suits your business. Android and iOS as well as other platforms have very spontaneous interface guidelines. Despite this, they operate in different ways and appeal to different user groups. Your users’ choice of smart phone can provide some useful knowledge from statistical data alone. This is because users are using devices with varying screen dimensions. In this regard to overcome the mobile app development challenges, developers should adopt a responsive design at the time of developing an app.

Read Also : App Testing Challenges and How to Overcome Them

4. Poor User Performance:-

It is one of the biggest reasons when apps fail. There are a lot of mechanism involved in building an app that offers a great user experience. At a base level, your app needs to be sensitive. If a user struggles to perform basic functions on your app and cannot figure out core functionalities easily, the result is very poor usability. There is no deny that initial interactive mobile applications is a huge way to attract customers. With built-in sensors, apps can become more helpful as well as interactive. This can be very demanding, but to make the process easier, interactions should be there during the design phase.
Some other examples of poor user experience include:

  • App presentation issues (slow or lagging)
  • Long load times
  • Long register processes
  • Features that are hard to access

5. Improper Testing:-

While it’s exceptional that an app will launch without small bugs, making certain you invest in Quality Assurance before shipping can ensure there are no main issue. If an app isn’t experienced properly, it’s bound to be current with bugs that impact user knowledge and is willing to collide. A single collide is more than enough to stop users from ever using it again. In fact, some of the most common harmful reviews on app stores are related to apps crashing. App testing must be done carefully, with a documented process in place, to ensure that your application is market-ready. In today’s mobile app market, it doesn’t take long for users to pass judgment on the products they download.

6. Developing a world-class app:-

There are several apps existing and initial an app that stands out from the crowd is strong. However, if you want to save your app and work through mobile app development challenges, there is a need to include sensitive design, usable character and graphics for a wonderful experience. Picking a main, valuable, and appropriate development technology for an application is the main consideration for the developers. This gives you a thought of whether to make a native, hybrid, or a cross-platform application. Developing an application that is adaptable and versatile as per the customer’s need is really a difficult task.

7. Interactive apps:-

There is no denying that early interactive mobile applications is a huge way to attract customers. With built-in sensors, apps can become more helpful as well as interactive. This can be very demanding, but to make the process easier, interactions should be there during the design phase. With the tech progressions, advancement, and innovativeness, there has been a boost in the mobile market. It’s not only about the functional features of the application but about the whole app. The apps should be designed, keeping in mind the user friendly features. Aside from recognizable designs and colours used, the application should be able to attract the user’s attention effectively with valuable features.

8. Battery consumption and performance:-

Battery consumption and performance are very important in the mobile app development process. A good app is one that consume less battery without compromise the performance. In this regard, you can create a beta version and get it rigorously tested until it performs smoothly without battery issues. If there are issues, you will face challenges in mobile application testing, thus make sure to be careful while testing.

9. Keep it simple:-

Making a mobile app simple and understandable to users is yet another challenge faced by the developers. As shared earlier in our guide around overcoming the app development challenges, this can be achieved by implementing a simple structure and adding quick tutorials and instructions, wherever required.

10. Security:-

Security issues are a worry for developers and are yet another real challenge in mobile app development. The application ought to be free from malware issues, or else, it can make software or hardware disintegrated which will require additional time and expense to resolve such issues.

Read Also : Major Challenges To Multilingual Application Development

11. Get Your App Noticed:-

Getting noticed is the biggest challenges for mobile apps. Thus, an application should contain high affecting and functioning features. The mobile applications should perform quickly to fulfill the user requirement. As the competition is high, there are cases that other organizations have fostered a similar mobile application with better features and designs that have better appreciation in the market niche. With the most recent tech advancements, the designers and developers need to create the best applications according to the latest trend.

Recently launched mobile apps should be updated and launched regularly to keep users engaged through new updates and features. An app that fails to believe the significance is unlikely to generate interest from the audience.

The following aspects need attention

The following aspects need attention

1. Market Needs

A basic reason why mobile apps fail is a lack of considerate of real-time market needs. Unless the app has some single value proposition, it will neither have a sound user base nor add value to the brand. Novelty is crucial in today’s market.

Blippy has been an example of a case where an app was developed for an needless contribution. A be short of of proper research eventually led to the app’s finish.

2. Target Audience

While developing something, you must consider the peripheral viewers that will power the app’s success. Your audience and its subsets should all relate easily to the App features.

Technical Inefficiency

This is software-related issues that might have been ignored or not implement to the best. If a feature slows down an App presentation, creates an error-ridden skill, and causes recurrent crashes, it is an overall poor user skill. The following create technical inefficiencies-

1. Uncertainty in Mobile App proposal

If your application will run on the iOS or Android platform, you are work for some complexity if you are not basic on your goal audience’s demographics and their mobile devices of preference.

It means that you cannot go with a specific platform only because it suits your disposition.

unproductive apps are not just a outcome of the issue with the app’s management, fineness, or not have of user experience but also because the developer did not study the policy watchfully.

2. Feature inequity

Many apps are discarded after the first use because they fail to get the stability in quality defined. There are moreover several or too only some features getting just the right percentage require watchful preparation & appreciative.

3. Unbalanced Backend Support

For an application to be secure, you need a healthy backend hold-up. With cloud machinery at your deletion, it is time to hold faster and better earnings of hold and storage space.

Several documented instances exist in which the apps could not handle the traffic spike, disturbing customer devotion & return visitors to the app.

4. Unoptimized App presentation

Unoptimized apps result in a failure of attention from the addressees. Poor optimization is one of the reason why mobile apps fail. App presentation optimization can regularly be unsuccessful because of coding issues, bandwidth limits, and drop in network protocols.

5. Prevention of beta Testing

There is only 4-6% of Apps are free without virus. Acceptable difficult & iteration is crucial for an app to hand round its reason.

While accurate testing could take time & money, it will also place the ground for a perfect performance of your manufactured goods. The main criterion for app creation are starting an boundary with the user. If your app does not provide any message or opinion to users, they will surely be less interested in using it. User experience is important for all apps, especially when appealing to your objective viewers.

Following is the par user experience can happen because of:

1. Difficulty in Usage

In user knowledge, app creator regularly make it an difficult issue. The biggest cause Apple assemble so much attention quickly was its ease of procedure. Unless a user can place the right buttons in your app in one set off it is not part its purpose.

2. Instance Reduce

There are three kinds of time issues that will bother any user:

  • Loading
  • Registration
  • presentation

For any app to have a duplicate company & viewers, technological glitches mustn’t measured down the load time. Second, registration on the app needs to be fast & well-organized. And third, the app’s presentation itself should be devoid of any time lag. User trouble on any of the above way sub-optimal user knowledge. An crossing point that allow the viewers to use the app without any trouble and has good value addition ensure the app’s success.

3. Update crash

Your application is for your users. Breakdown to know what they think about your app can interpret into trailing the customer base. User feedback is valuable as is respond to it.

When your app is released, you try to sell it hard to your customers, not realizing that you need to pay attention to their feedback. Fixing user issues is essential to retaining customer loyalty.

Issues in Mobile App Development if paid app available

A free app is an app that is free and doesn’t charge you anything to install it is also known as premium apps, which are those that a user pays a one-time price to download. These apps are regularly paid for and most likely don’t include advert. Paid applications are really fairly admired and single due to what they have to offer in particular markets, such as gaming, education, etc. Make sure that you put the proper app price and that the related viewers is attracted to your premium app.

While being a fewer ordinary choice, this one does have a sizable and profitable market of its own. Free apps make it simpler to attract a huge number of new users, which is related to the previous point. Having a large user base for any app is definitely beneficial, but this is especially true for network-based apps.
There is essentially no download limit for free apps that are available in the Google Play Store and Apple Apps Store. The user is not experiencing any difficulties. They can immediately download your app, give it a try, and decide if they like it. In general, more people download free apps than paid apps.

Mobile App Development if paid app available

Pros of using a Paid App scheme

1. Distinct user base:-
persons won’t download your app on a uninstall it afterwards as they must pay to download it. Every user of your app will be authentically involved in what you have to suggest.

2. Assured profit:-
There is less hesitation concerning the earnings you will make for each install because all of your app customers will have to use a exact quantity of money to download your paid app.

3. considerable stats:-
In the case of a paid app, the analytics are simpler to track because the app interchange is more reliable and planned.

4. Enhanced Appointment:-
The cost of downloading your app is paid for by the customer. Thus, their main objective is to get the mainly out of their savings. in its place of just downloading it and putting it on the rear burner until they clean their device, paid app users will be more active with your app and utilize it more commonly.

Cons of using a Paid App strategy

1. High Chance
The app users have upper chance as a result when you mark your app. If you want positive reviews on the app stores, make sure you offer better description, high-class material, and customer support.

2. Smaller amount Download
There will for all time be less users of paid apps than free ones, regardless of how small you cost your software. Even if you take delivery of high-quality downloads; there could not be a important calculate to show off about.

3. Restricted profit
There are restrictions when it comes to optimising the earning prospective of a premium app, even though a fixed income is at first promised. For example, a purchased app cannot display advertisement. Additional, your app users will command extra complicated kind or bigger scalability as soon as you increase the membership fees.

4. Additional plan cost
The coding, along with the build excellence and everything else concerned in produce the app, may be difficult and time-consuming. However, creating such a paid app can be costly and need a sizable funds.

Pros of using a Free App strategy

1. No threat expectations
The user assumes no threat because the mobile apps are free to download. Without having to consider the app’s value, they are more likely to download it. If they don’t like what’s within, they can always uninstall it. Hence, the possibility of conversion increase as the number of downloads.

2. Lowest standards
Users’ prospect for free apps are considerably inferior than those for paid or best apps. There are minimum standards that users thought will turn into at risk by little apps because they do not give more opportunity. The probability of harmful ratings and review is lower among users of free apps.

3. High visibility
Since free apps are the most admired category on both of the top app provisions, your free app will have a group of visibility there. As a result, more users are likely to download the app, and more sponsors, marketers, and advertisers are probable to pay attention on it.

4. Additional downloads
Free apps should logically get more downloads because they have a lesser usage difficulty and are greatly observable on app stores. One of the most major indicators for measure the presentation of your app.

Read Also : Top 11 Challenges Faced By Mobile App Developers

Cons using a Free App strategy

1. Elevated struggle
There are millions other free apps competing for your customer’s notice. Many company offer free apps with unique settlement for users. There is important to understand the high struggle you find for a free app strategy.

2. Depend on top of a third party
In order to uphold proceeds and income information, free software must considerably rely on exterior source. You would have to rely on other people for promotion and ad profits in addition to your consumer’s motivation to promote or give to.

3. Hesitation of profit
The quantity of profit you make from a free app relies on whether or not users pay for the best version. For each app download, you do not accept a certain amount of money.

4. Lack of reliability
Your app was provided without charge to users. It is likely that users just downloaded it on a notion, may not really use it, and may even uninstall it right absent. When your app is offered for free, it is testing to put up a dedicated user stand.

Redbytes Software Private Limited

Here’s why you should start building your app with a top mobile application development company like Redbytes Software Pvt. Ltd.A team who’s trusted since 2009 for creating amazing apps in various platforms (iOS, Android, Windows etc. Since then, we’ve been learning, discovering ourselves and striving to grow every moment. As a mobile app development expert, we specialise in creating digital factors that are simple, usable, functional, reliable and intuitive enough to create better user experiences.

Redbytes Software pvt ltd

Alongside with Android and iOS mobile app development services, we also provide web app development, high-quality content and much more. Our experienced team of business and IT professionals integrate together an agile approach and next-generation tools and technologies to bring you a business product that gives your business a distinct advantage. The road to success is paved with smart phones. So if you get a grip on your user’s mobile phone, you will get a grip on your business.


• iOS App development: We strategize, design, build and manage optimal solutions for your mobile app with iOS app development services, thus providing an indispensable range of services.

• Firebase: Redbytes build better mobile apps by implementing the highly reliable and dynamic framework Firebase on client projects and in-house apps.

• Xamarin: With Xamarin app development, we create great cross-platform apps in quick-time for businesses. Domain/Industries:

• Education: We create effective educational apps that promote organized learning to keep children engaged as well as informative.

• Tracking and delivery Apps: We help you create user-friendly & smartly-coded tracking apps to optimize your business needs.

• Marketplace: Redbytes builds top-notch marketplace apps in the simplest ways across different platforms by integrating services like Prestashop, Python, ODOO, Magento.

• IoT: With innovative market-leading software solutions, we devise a unique IoT development process that caters your need, and build apps that suit your purpose.

How it works:

How it works

Step 1: Contact us via mail/What Sapp/phone

Step 2: Designers will provide you mock-up

Step 3: Get estimated time and money for your project

Step 4: If you are okay, you can sign the agreement

Step 5: Share your requirements to get them evaluated

Step 6: Once approved, developers start working

Step 7: When developing is over, thorough testing takes place

Step 8: Make payments according to milestones

Mobile app development process in Redbytes Software Pvt. Ltd.

1) Gathering and analyzing requirements:-

  • Understanding your business
  • Analyzing project requirements
  • Sending a project estimation

2) Developing the product:-

  • Eating a visual representation
  • Designing wireframes
  • Designing UI and UX
  • Establishing parameters
  • Creating project phases
  • Sending feedbacks

3) Offering quality assurance:-

  • Testing the app
  • Sharing reports
  • Getting the client’s approval

4) Launching the product:-

  • Configuring the server
  • Double checking dependencies
  • Launching the app

Additional Common reasons for app crashes in Mobile App Development

1. Not difficult on Real Mobile Devices

Testing is necessary when the real deal is testing on real devices, which helps check an app’s presentation in real user situation. This leads to faster recognition and fraud of bugs. However, it can be challenging for teams to make sure complete test treatment for their apps, given the highly split mobile user stand. Due to budget constraint, team often finish up releasing apps that aren’t carefully experienced on sufficient genuine devices and platform. This strength result in an unexpected app crash for an end-user accessing the app via an untested device.

crashes in Mobile App Development

Team can’t have all the essential mobile devices in their mobile difficult labs.

Using emulators or simulators for each device is also practically not possible.

Adopt a valid device cloud can help teams achieve broad mobile testing on needed platform in such a case.

2. Reduced Network Conditions

It is essential to consider that mobile devices have unique network configurations For example, a few devices may support speeds up to 4G, and others may support network speeds up to 3G.
A developer may have tested the app’s presentation over a good Wi-Fi relation, but an end-user is difficult to use the app in poor network situation.

3. Unsuitable Memory Management

Memory is very important mainly for mobile operating systems where RAM is often forced. With different mobile devices operating on varying memory capacity, developers must make sure that apps are memory-efficient for many devices. If an app consumes surplus memory in the conditions, it may guide to incompetent memory consumption for other apps or, in the worst-case situation, an app crash or freeze. Every app holds precise object reference that need to be released to make memory available.

Developers must make sure that only the required objects are to be paid and free quickly. To learn more about memory management, one can refer to the official documentation on memory management for Android and iOS.

4. The Agile background of enlargement

Operating systems are upgraded at regular interval. In some cases, the OS is stable, but the user hasn’t updated the app, resulting in an app break down.

These days, mobile teams repeatedly use third-party services to speed up increase and supply additional features. But integrating these services brings its individual set of complexity. To do so, teams must ensure that their apps are cross-platform tested. Testing apps on the latest and legacy versions of Android and iOS operating systems will help teams identify any discrepancy or bottlenecks.

5. Exclusion managing

An app crash because of a unexpected way out in the program course due to an unhandled exemption. As app development involves difficult encoding, errors are predictable. Exception handling is an effective technique for managing such unexpected app behaviour. In any of the above cases, an appropriately programmed app with well-defined exceptions will catch such unexpected behaviour and swiftly terminate the app’s activity while keeping the end-user informed.

6. Terrible review and Ratings

Ratings and reviews often make all the variation when a potential app user choose between multiple competitor. By beta testing your app, you can simply stay away from the risk of piling up bad reviews that make your app unmarketable.

7. Uninstalls

App crash don’t influence potential users only—existing ones are not secure also. A bad user knowledge can guide even the most reliable users to the struggle.

8. Interrupted or Lost Transactions

If you possess an ecommerce app, you should be most concerned about app crash. A lot of attempt goes into securing a exchange, so chant a buyer to technological error is a little you want to let alone.

9. Insufficient Testing

It is impossible to carry your users a constant and dependable app without thorough testing. To stop or decrease your app’s risk of deafening, test it continuously. Testing your app accurately involves action so in several organization environment. This might mean annoying it on dissimilar platforms, devices, resolutions, orientations, and even networks. One error common among developers is the trend to test an app feature by feature.

The main idea behind testing is to practice these issues first-hand before the user does. To fully run your testing correctly, we recommend some powerful tools. These tools have effective crash-reporting quality that help to keep track of your app’s issue in real-time and also repair bugs automatically.

Best Practices for Avoiding Crashes in Mobile App Development

While we are talking about the probable reasons why you’re experience the issues describe above, we also talked about how to troubleshoot them.

However, an even improved advance is to incorporate some worldwide strategy that ensure your apps enjoy optimum stability.

Best Practices for Avoiding Crashes

If you’re looking to recover the presentation of your apps, then you should consider the following tips:

1. Use mistake Monitoring Software. 

This is a great tip for staying ahead of the game. These software tools check your app and collate all the data you need to identify, anticipate, and resolve application problems.

2. Follow all presentation metrics possible. 

Monitoring tools already do a great job keeping an eye on your app’s mistake rates, but you may want to do more by looking at other metrics such as measured pages, CPU usage, and request rates. These metrics often expose loophole that afterwards result in crashes.

3. Keep testing. 

Inadequate testing as one of the causes of app crash. Though apparently far-fetched, the end objective of your testing should be to get your crash rate to 0%. consequently, whether it’s server tests, local devices, or network tests, make sure to fire on all cylinders even after deployment. Being practical about your app’s constancy and in general physical condition will benefit you and your customer base tremendously.


A mobile app that crashes frequently is a restricted access even the most faithful clients will not often stand. Further than losing a considerable part of your user base, these issues will finally get you into a lot of business problem. Therefore very important to move towards crashes proactively rather than reactively.

Poor memory management remainder one of the most common root cause of mobile app crashes. Your app can also be exposed as a result of unproductive exemption treatment, hardware inappropriateness, and insufficient testing. We expect that these belongings help you bring your app users that most favourable client knowledge.

Are you looking to kick-start your new business venture? Or are you looking for innovative ways to surpass your competitors and enhance the user base of your full-fledged business? Despite the size of the business, mobile apps have become a key element to reach more potential customers. Nowadays, people depend heavily on mobile apps than traditional websites to access products, information, and services.

It is common for businesses to consider building apps for both iOS and Android platforms to flourish their business and grab the attention of maximum customers. However, choosing one platform, at first, can help to cut down the cost and minimize the risk elements. Then comes the most important question—whether to choose iOS or Android for your business.

This is not an easy decision that can be taken hastily. It requires a lot of research and thinking to invest in the right platform.

Key Factors to Consider

It is always important to make informed decisions on any phase of your business to reap maximum benefits and to avoid unwanted surprises. This is even more crucial when deciding between iOS and Android platforms for your business app. A lot of factors must be taken into consideration, including targeted market and audience, exclusive business goals, overall budget, and a lot more. Let us have a closer look at the various key factors.

App Audience: Understanding the type of audience for your business and their geographical location, brand loyalty, and spending power matter a lot for an app’s success. For instance, Western Europe and North America are mainly dominated by Apple users, who always target premium customers, whereas Africa, Latin America, and Asia comprise mostly Android lovers.

If the idea is to launch an enterprise or an ecommerce app, it would be great to go for an iOS app, whereas Android would be the best choice if your goal is to attract maximum global customers. Let us glance through some interesting statistics regarding the different categories of people who prefer iOS and Android.

  • On a general note, women users mostly prefer iOS over Android, whereas men are mostly inclined towards Android OS.
  • iOS-based mobile users are usually categorized as more affluent and younger when compared to Android users.
  • iOS user profiles, most of the time, are linked to those having higher education degrees, those with managerial or professional jobs, and more importantly, those who earn more than Android users.

And the last point has a lot to do with the spending power of users, which matters a lot when it comes to the monetization part. If we talk about spending power, both iOS and Android OS users showed a considerable increase in their spending nature last year. But, the overall money spent says that iOS users have more spending power than Android users.

In terms of brand loyalty, the iOS platform always had a loyal fan base, which switched from counterparts and never went back. But, in recent times, a reverse trend can be seen as many iOS users are switching to Android and other OS. According to some trusted sources, almost 1 out of 4 iPhone X users moved to Android last year.

Development Complexity: When it comes to the development part, experts have opined that iOS app development is far ahead in terms of easiness and fast execution. Developers end up spending at least 30 to 40% more time and effort to develop an Android application.

As Apple products are the only ones that run on iOS platforms, developers need to consider only limited types of devices while handling the design and testing. However, as Android OS is chosen by a range of manufacturers with varying device types, developers must do a lot of homework to make it compatible with all of them.

app cost estimation

In terms of customization options, being an open-source system, Android offers better flexibility for developers to add a range of features according to convenience and based on business goals. This would make the final product more user-friendly and customers can be assured a great user experience.

However, in terms of approval, Apple has stricter rules and a lengthy review process, which might take a few days, whereas your Android app can get approval in few hours.

Monetization Strategy: Of course, every app should have a monetization strategy even if it is offered for free of cost in the store. The type of monetization strategy also counts when deciding the type of operating system. The strategies often include offering a paid app, advertising, in-app purchases, and more. If the plan is inclined towards subscriptions or in-app purchases, it would be a great idea to consider iOS. According to last year’s statistics, the revenue of iOS from these areas is almost double when compared to Android OS.

App Maintenance: Just like the development phase, another important area of a business app is its maintenance over the years. Timely update of OS is crucial for easy maintenance of any operating system. According to trusted sources, more than 50% of Android devices are currently running on operating systems that are out of date for almost 2 years or more. On the other hand, most of the devices running on iOS work on recent OS versions.

App Security: When talking about the security aspects, iOS is said to have better security and privacy features in comparison to Android OS. The reason for the added security of iOS is that it is a closed system. So, source code is not available to users and there is no way one can make changes to it, which, in turn, makes it really tough for hackers to detect vulnerabilities.

On the other hand, Android is an open-source system, and the code is made available for OS users and they can very well make any changes to it. Also, Android is used by different manufacturers in various device types. This makes it easy for hackers to try their luck with Android devices.

Overall Budget: Any business will have an estimated budget when it comes to developing exclusive apps. This should be another important area to be considered before finalizing the operating system. As we have discussed, 30 to 40% more effort and time is required to build an Android app and so is the case of expense.

However, in the case of app rollout time, Android is more reasonable. One just has to pay $25 in order to publish an Android app. Meanwhile, an iOS app needs $99 as payment in case of individual developers and a publishing company will have to pay $299.

Android vs iOS Market Share

A better market share of a mobile OS simply means that a greater number of users are having mobile phones running on that OS. Undoubtedly, Android is the winner in the run with a whopping margin over its counterpart. The global market share of Android has always been high in the last decade and it is expected to top the table in upcoming years as well unless we see some surprises.

According to June 2021 statistics of iOS vs Android market share, the worldwide market share of Android is close to 72%, whereas iOS, which is second on the list, has a share of 26%. In a 2016–2021 forecast survey, Google Play Store will see an impressive 196 billion annual downloads by the end of 2021, while the Apple store will see about 42 billion downloads.

Which Is More Profitable—Android or iOS?

When we evaluate the profitability of an operating system, the market share alone is not enough to reveal the whole story. The idea of business revenue that could be generated on different platforms gives you more clarity. Interestingly, contradicting the statistics of market share, iOS apps are on top of the table when it comes to business revenue even while holding a market share of less than 15%. This justifies the above-mentioned statement.

budget friendly hiring

Remarkably, with innovative options, like in-app purchasing systems, multipurpose advertising platforms, and subscription services, both platforms have come a long way in boosting revenue. Let us take a quick look at some important statistics that will help you to have a clearer idea regarding the revenue part.

  • About $111 billion revenue was in the account of iOS and Android OS in 2020, while 65% of the same was contributed by iOS.
  • Close to 71% of this revenue came from game apps. Google Play Store contributed $31.9 billion, while the remaining $47.6 billion was from iOS apps.
  • Subscription revenues alone contributed to $13 billion in 2020, out of which a whopping 79% was from iOS platform.

Mobile app revenue has contributed to the overall revenue for both iOS and Android, and we have seen a steady increase since 2016. However, the last three quarters witnessed major growth, and the reason is none other than the global lockdown and the effect of spending more time indoors.

Android vs iOS – Pros and Cons

When we compare two operating systems, there will be a few advantages for one OS in certain aspects, whereas it needs improvement in some other areas. However, considering the actual pros and cons, and analyzing how that will impact the business is the key. Let us have a look into the pros and cons of iOS and Android.

Android OS Pros

1.Open system: Being an open system, Android developers have access to a range of features during development, which gives more flexibility.

2.Design: An intuitive user interface can be a near reality as developers can make the best use of the extensive design guidelines of Google.

3.Fragmentation: This factor can be thought of as a disadvantage in the first place. But the reality is that it helps developers to make use of the Android design possibilities not only in mobile but also in a range of other devices, like TVs, wearables, in-car systems, and more.

4.Release: The publishing part of Android apps in the Google Play Store is relatively an easy process, which usually takes hardly a few hours.

Android OS Cons

1.Fragmentation: As we said, Android OS is now made available on a range of devices. So, developers will have a tough time adjusting the features to be compatible with various device types, screen sizes, etc.

2.Testing: As Android is available in a range of versions and devices, the QA team must extend the testing phase to cover all of these to avoid any bugs and compatibility issues.

3.Expense: The development phase is lengthy due to more coding and fragmentation issues, and the testing phase is lengthy too, as we have discussed. A longer duration means more associated expenses.

iOS Pros

1.Revenue: The biggest part of OS revenue comes from in-app purchases. iOS users usually have better spending power and thus, iOS makes huge revenue.

2.Device Types: There are only a limited number of devices from Apple that run on iOS, and developers find it easy to develop an app that is compatible with fewer device types and screen sizes.

3.UI design: The app design stage is comparatively easy as developers can make use of a detailed style guide from Apple for app UI.

iOS Cons

1.App release: Apple store has a set of stricter guidelines when it comes to app publishing. Poor performance, lack of valuable content, and security issues can be considered as reasons to reject your app. Also, they recommend real-life testing before approval and this process can take a few days.

2.Flexibility: With a lot of restrictions from Apple, developers will not have any flexibility for customization during the design phase.

Final Words

We can conclude that both iOS and Android app development have their own exclusive benefits and downsides. Preferring one over the other is just based on personal perspectives. While Android helps you to reach a broader audience, Apple users are more loyal and have the better spending power that can boost your revenue.

On a general note, highly skilled developers with expertise in their domain can make the development process easy and smooth despite the type of operating system. They will be able to make the best use of the possibilities of the platform to produce a great app. However,              the final decision should be based on the type of business you are handling and the actual purpose of the app in your business.