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Christy Byrd, professor at the university of California, Santa Cruz created an app to solve the issue of microaggressions in college.

This app helps you to collect all the details of microaggressions happening on campus. With this app, a total of 477 reports of microaggressions from more than 250 students.

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Professor created this app because she believes microaggressions is harming the culture of the campus and the well-being of students.

Now Microaggressions can be Tracked with Mobile App!

Now Microaggressions can be Tracked with Mobile App!

She also said that those who reported about this issue are generally lower self-esteem and also had a higher chance of depression.

Independent research shows that between 2009 and 2017, the projected number of mobile app downloads will be over 102 billion.

As a business owner, you might take these numbers as proof enough to start with iOS or Android app development. But don’t let the numbers alone steer your decision. Your customers may or may not want to download an iOS or Android app for your business just yet.

Ask yourself these 6 questions before you invest the time and money in Android or iOS app development:

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1. Would your business offerings fit into a mobile app design?

Several B2C businesses have found success in mobile apps, especially in the e-commerce domain. Buoyed by this success, the interest in Android app development or iOS mobile app development has surged in other industry verticals as well. Even so, it’s imperative to assess and evaluate the mobile experience. It can be a challenge to develop the right mobile app experience and design for enterprises operating in niche areas such as heavy engineering, manufacturing, and the automobile industry.

2. How are you going to acquire customers?

Getting customers to download your application for Android or iOS can be difficult – irrespective of whether it is a paid or free app download. Factoring in the various user acquisition channels suited to your area of operation can help enhance acquisition. When doing so, measuring the lifetime value of your app against basic parameters such as the cost per install (CPI) is important as well.

3. Will your app really solve a problem?

Be sure to identify your customers’ pain points before you chart out a development plan for your mobile app. An app should go someplace your existing customer acquisition plans cannot reach. If you’re a business that wants to stay connected with customers and be available to meet their needs at any hour of the day, then you most likely need an app.

4. Are you prepared to foot the costs – before and after?

App development, deployment, and maintenance is an enduring process in that it needs both time and money. Experts recommend that you test a beta version on a smaller sample before you plunge head-on into an Android or iOS app. This approach will give you a fair idea about the funds your mobile app strategy will consume in the long term.

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5. How aware are you of your customers’ preferences?

Before you show your mobile app developers the green light, take a step back and get into your customers’ shoes. Be sure to have a clear idea of why your customers would want to use your Android or iOS app. Also ask yourself whether the app will directly solve a problem for customers. Evaluate the benefits of a paid app versus a free app download. Keep your customers’ preferences in mind all through your app building process to keep it as close to their needs as possible.

6. Do you have the right mobile app development team to fuel your dream?

There are several skilled individuals who need to work together to build a mobile app for Android or iOS. These include front-end and back-end developers, UX designers, and QA engineers. As a large company, you might have the resources to foot the costs of developing an Android or iOS app. But if you’re not in the big league yet, outsourcing an app would offer more value.

Got something to add to these points? We’re eager to hear about it. Let us know your thoughts in the comments section below.

Union Health Minister J.P. Nadda on Wednesday introduced a new mobile app to reduce, manage stress- “No More Tension”.

This app will help the users to manage their stress as it provides the users with necessary information, symptoms and how to manage it.

Beat the Stress with Mobile App!!!

The minister also released a magazine named “Healthy India Initiative/ Swastha Bharat-ek-pehal”. It is a part of Goverment’s Digital India Programme and is to give priority to public health and to modify citizen-centric health services.

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Mr. Nadda also said about the importance of stress management in one’s life and how it affects their lives.

Beat the Stress with Mobile App!!! Beat the Stress with Mobile App!!!

He also stated that all the Health related mobile apps will become available soon at just one click on the National Health Portal.

Going paperless office is a costly process, especially when you try to use customized products. This is a major barrier for small scale business owners.

Google apps for work will cover all your business needs and has the added advantage of getting all your apps delivered from the same source. So, there are no concern of incompatibility. You are also guaranteed about the security of your data and efficiency of the tools.

Here are 13 online office tools from Google for your paperless office.

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1. Gmail

Gmail is one of the most popular email service worldwide. It offers about 15 GB of free storage.

2. Google Drive

Google’s solution to store large files. The application helps to store up to 10 GB of files in the cloud. You can instantly share your saved files with others using the Google Drive.

3. Hangouts

With Hangouts hold live video calls with up to 25 people simultaneously. Call enhancements can be additionally used with which you can share the screen, use Slideshare to give presentations etc.

4. Google Calendar

Google Calendar helps you to organize and schedule events and meetings the paperless office way. You can set reminder or get notification emails and messages to your phone.

5. Google Cloud Print

Google Cloud Print will let you share your printer with anybody you choose and allow you to access the printer from anywhere through any device.

6. Google Docs

Google docs will help you in real time online word processing. Multiple people can work on the same file and Doc will save all of them automatically. You can export the file in all major file types including .docx, .pdf, .odt, .rtf, .txt, and .html.

7. Google Sheets

Google sheet is an online spreadsheet, which comes with excellent data analysis methods along with powerful functions and accurate formulas for performing calculation. Insert charts, create pivot table reports and include filters. You can export the file in all major file types including .xlsx, .csv, .html, .ods, .pdf, and .txt.

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8. Google Forms

Google forms can be used to create custom forms for surveys. You can attach images & videos and generate automatic summary from the responses. Choose from different types of questionnaires and get valuable insights in real time.

9. Google Slides

Google Slides let you create better looking presentations from your browser. A number of people can share a presentation simultaneously and work on it. All changes are saved automatically. There are a lot of free templates available to begin with. Add images, videos, and drawings to make your presentation look more stunning.

10. Google Alerts

Google Alerts will alert you of new content on the web like any new web content, new articles, research papers etc. based on your queries. You can enter the content related search words that you would like to get email notifications about. You can adjust how often you would like to get the notifications, and what type of results you are interested in. Google Alerts will help you to keep up to date with the changing trends of particular subjects and areas.

11. Google Books

Google Books offers millions of books with full text, so that you can search and find the one that suits your purpose. You can even browse the books online or download a PDF copy as long as there is no copyright issues associated with it. Otherwise, there is also an option to buy it as an eBook from the Play Store.

12. Google Maps

Google Maps give you information for all your navigational needs. It is a map plus much more.

13. Google Analytics

Google Analytics is used to track customer behavior. It will help you to make intelligent business and marketing decisions.

Google and Apple recently unveiled new updates to their mobile app store helping app developers.

These update will help developer’s apps to stand out in the fully crowded marketplace as it provides early access promotional codes for their own apps and in-app s.

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Google said that they will expand their play store to new computing platforms which includes Chromebook laptops, VR headsets and wearables allowing developers to sell their apps in one marketplace.

Google, Apple Announced New Updates in their Mobile App Stores!

To provide app recommendations for Google Play users, Google will also invest more in machine-learning algorithms.

These announcements follow the changes that Apple made to the App Store this year, which includes providing developers a bigger revenue. Also helping them to store unlimited number of reviews for new apps.

You can almost always get a great app if you put in sufficient and focused effort. Yet, the Apple store success is practically a different story. Sometimes, things can go really bad. But, if you are so sure about your app’s potential and can’t forgive yourself for the whole iPhone app development turmoil, you should definitely consider giving your app a second chance.

However, there are certain things that you must ensure are given notice, so as to give your iPhone app the highest chances of success. This article will discuss what you could do once your app fail to make the required admiration among the crowd in the iOS market.

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1. Work on your social media promotion: Even after iPhone app development, if you are still willing to invest time and capital, you can start with social media promotion. You can drive some of your downloads via this method.

Promote your app on facebook, twitter, google plus and other places, where a crowd gathers on the virtual world. Include great looking screenshots and user stories. Fake facebook likes aren’t of much use here. You can begin with your friends, colleagues, and family, after which you can gradually reach out to the masses.

2. Ensure that there is an existing market demand for your app: You cannot sell a stupid or gross app idea no matter how cool it looks and function. For e.g., “Simstapler”, “The most useless app ever ” and “iBeer” are simply purposeless apps.

So, you should ensure that your app has an existing demand in the marketplace, or at least your app should be able to create a new demand. When it’s too late, there is nothing else that you can do other than throwing your app away and saving your time & money further!

3. Get a good description and logo: Your app name, logo, and screenshots together should catch the attention of your audience and prompt them into clicking the download button within 2 seconds after they have landed on your page. That means you should do a lot of homework here. If you are a solo developer and is not very good at creating something that could impress others, you should better get additional help from outside.

4. Get rid of that bad UI: If your UI is awfully bad, redo it. Your UI needs elements that engage the user. A good user experience is something that holds your users to the app that they once downloaded out of sheer curiosity.

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5. Plan it right away: It is a big mistake that you did not plan your marketing strategy before starting with iPhone app development. The best thing you can do now, if you are determined to go forward with the same app is planning the strategy as early as possible.

Get insights about the different marketing tactics from experienced hands and choose the best strategies that may sell your particular app. Decide what parts you will stress like more videos or including offline promotional methods.

6. User retention: Don’t forget your existing users, how limited in number they are. If they are having complaints about your app, give them quick responses and if you require time to sort out an issue, politely inform them.

7. Getting feedback and monitoring customer engagement: You should learn to collect feedback from your customers, and most importantly the feedback should be valued enough. Customer feedback and customer engagement reports are two major sources that throw light on the performance of your app. Feedback will let you know what users like in your app and what they hate. You can also use your findings as a basis for designing your next app.

8. Measure your marketing effectiveness: After you implement each of your marketing strategies, there should be constant monitoring to check whether they are actually giving you the desired out-turn.

Google has made the difficult procedure of developing apps for play store easy.

With the guidance of Sameer Samat, who was a previous employee of Google rejoined earlier this year, the firm is sharpening play store. Along with this, it also expands support for different payment platforms.

Google Revamps its Mobile App Store!

Google Revamps its Mobile App Store!

Google’s play store is also expanding to various new platforms, including virtual reality headsets, wearable devices, and its Chromebook laptops.

Google Revamps its Mobile App Store!

Play store has made extensive use of machine learning also, a branch of artificial intelligence gathering insights from a big collection of data.

Mobile devices are powerful teaching and learning tools. As hundreds of newly designed kids educational apps flood the app repositories day by day, choosing an educational app is not as easy as it may seem.

The services listed below will help you in steering through the confounded world of kids educational apps.

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Educational Apps Developer

1. Teachers With Apps

The vast number of educational apps released into the app stores everyday can make it difficult for teachers, therapists, and parents to find the right app to fulfill their educational goals. Teacher With Apps was found to assist you in responsibly selecting quality mobile educational apps. The team achieves this vision by participating students and teachers in the reviewing process.

2. Digital Story Time

Digital Story Time provides individual ratings for a wide range of features in educational digital reading materials such as educational value, animation, audio quality, interactivity, re-readability, bedtime etc. The site already has more than 600 reviews collected in a sortable database.

3. iMums

iMums is an initiative of four mothers, who have dedicated themselves into educating parents about the best digital contents for their children. iMums gives you awareness of the best digital stories, kids educational apps, games, and other technology products; including latest news and articles about educational apps.

4. Geekswithjuniors

Geekswithjuniors is a site for parents living in the modern age of technology. They review only the best kids educational apps, games, and workflow recipes and gives you all essential information that you would need to know about an app. All apps are tried and tested before posting reviews on them. The team behind the curtain has also developed an app for toddlers, namely akzara, which is basically an alphabet and sound learning app.

5. Children’s Technology Review (CTR)

Started as early as 1993, Children’s Technology Review provides objective reviews and ratings of commercial children’s digital media products. They cover children’s apps, games, toys, trends etc. available for newborns up to 15 years of age in the children’s interactive media.

CTR can be availed as a subscription that is delivered monthly or weekly. The website serves as a great resource to parents, teachers, researchers, publishers and librarians for finding interactive media products.

6. Graphite

Graphite is a Common Sense Education service that eases the process of making great technology choices. With Graphite, discovery of the best apps, games, and websites for your classroom use is just one step away. The popular tools that they have reviewed includes Edmodo, ClassDojo, Socrative, and Educreations.

7. Educational App Store (EAS)

Educational App Store has a different criteria of rating apps, unlike most of the services mentioned above. The EAS team focuses on curriculum alignment when they assess educational apps. EAS certified teachers sort out the best educational apps through an organised approach that stresses on educational value and learning outcomes.

8. KinderTown

KinderTown focuses on finding out the best kids educational apps for children who are 3 to 8 years old. Every app is tested by teachers, parents, and children. The key factors that are considered for rating an app includes the fun factor, navigational ease, simple design features, cost etc.

9. Balefire

Balefire gives parents and educators information about apps that focuses on skill development in children. They promote instructional apps of good quality and believes that these apps will build skills that children need as they grow up.

10. Participate Learning

Participate Learning has a collection of expert approved free kids educational apps, videos, and other resources. You will also be able to get info about the favorite educational resources of a lot of teachers who use the service.

Whataburger released a new mobile app yesterday and said that mobile ordering is coming in late 2017.

With this app, you can make the payment easily and also can get the rewards after five visits to the fast food chain.

Get Free Food as Reward with Whataburger's New Mobile App!

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“This app comes with many special benefits, one among them is FREE FOOD”, said Whataburger reps.

Get Free Food as Reward with Whataburger's New Mobile App!

On your fifth visit, you can get a shake, a cinnamon roll, fries and many other products for free of cost. This app is available on Google and Apple app stores.

It is common knowledge that testing is required for every phase of a mobile game development process, be it for design or for coding. Similarly, testing is an unavoidable step after mobile game localization. It should be remembered that translation and localization are related, but they are not one and the same thing. Check out the most common video game misconceptions in localization testing.

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1. A localization tester re-writes the entire game: The most important thing that mobile game development companies notice in the tested games are whether the brand names and anything related to the company’s intellectual properties are misspelled or not. As a matter of fact, the possibility of finding an entirely re-written game from the market is very rare.

One reason that this is not practical is the infinite number of alterations made to the original script given, by the time you reach the deadline. Apart from that, most game owners won’t be so sure about the terminology guidelines initially.

So, translation testers would naturally be required to put more effort in finding contradictions to company’s identity from the text rather than using conjunctions and prepositions of the language correctly. This does not mean that translation of other components are not important, but the priority rests with the aforementioned ones.

2. A localization tester can shorten anything at will: Translators often face this issue where you need to place a relatively longer sentence inside a severely finite space. We all know that overflowing and overlapping texts are gross to look at. It will destroy the beauty of a well designed game.

It is a popular misconception that a localization tester is allowed to shorten a string of text at will. Testers need to get through a long and tiresome procedure, if they want to get even a single line of text changed. Yet, most often they are not allowed to shorten them just like that. The only option that seems to be available in most of the cases will be to abbreviate those long text strings, which would make an otherwise stunning UI, ruined.

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3. A localization tester knows everything about censoring for particular markets: Every country has different rules regulating the circulation of contents, for example the usage of curse words or the extent of vulgarity or gore shown. In a country like Italy, there are specific rules to prevent the use of blasphemies, Vatican being very near. In some countries, there is a culture wise difference in the permissibilities, though they might not be legally enforced.

Something that is legally lawful to be sold in one country could be found offensive and spread against the law in other countries. Also, the openness of the contents that users of different age groups can be exposed to is well defined by the legal systems in all countries.

Many publishers and mobile game development companies think that it is entirely a tester’s job to know everything about the permissibilities and prohibitions prevalent in the countries of the targeted markets. It is important to understand that a tester is not a law person after all and needs to be properly directed about any such requirements.

4. A localization tester knows their native language better than the translators: It is mandatory that tester’s need expertise and good knowledge in using the local language, preferably greater than translators, but this is not definitely the case a lot of times. If testers have lesser competence and language skills than the translators, they will find it difficult to comprehend what the translator meant, while trying to edit the script.