Tag: mobile app development

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The everyday usage of banking apps have risen as never before. At the same time, usage of banking websites have gone down. This has been reported by the British Bankers Association (BBA).

In 2015, 4.3m website logins happened per day, as against 4.4m in 2014 while 11m users logged in using apps in 2015 as against 7m in 2014.

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BBA chief executive Anthony Browne said that the customers are loving the new tech as it allows them to bank round the clock.

Does the same remain true for online payments?

When it come to payments, users are still more inclined to use a desktop. 347m payments happened through mobiles in 2015 while 417m payments happened through desktops. But there was a significant change from last year. Payments through app increased by 54% while it was just 2% for website transactions.

There are numerous new app-based banks around the world which are making it easier for customers to pay on the go.

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In March this year, technology giant Apple had announced it’s first TV reality show. The show, which will be unscripted, is about app developers. It has now been christened as “Planet of the Apps”.

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This week, a casting call has been made by Apple, asking for “100 of the world’s most talented app creators,”. Interested app developers should send details about the app under development, while also providing their (developer & team) 1 minute video profile. Applications can be sent in till August 26.

Filming of the first season would start from late 2016 to early 2017, and would be filmed at Los Angeles. Tech-lover and pop star Will.i.am is producing the show along with Howard Owens and Ben Silverman.

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Earlier this month, during a routine app monitoring, Sensor Tower, a mobile analytics firm noticed that a huge number of apps were missing from the App Store in Thailand.

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The company first estimated the number to be around 19,000. But it was later found that the number of missing apps were a much higher number, titaling to around 425,290.

Responding to the news, Apple confirmed that a number of apps were accidentally removed from the App Store when they were repricing the apps in local currency. They also revealed that the bug was fixed within 48 hours. But Sensor Tower Data Scientists claimed that they were unavailable for around 6 days.

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Human Trafficking is a very serious worldwide issue. Tens of thousands of people get trafficked each year. It is done mainly for prostitution or some form of labor and more recently, human organ trade.

Developed by an organization (Exchange Initiative) that is waging a war against sex trafficking, the TrafficCam app seems to be a very useful app.

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With this app, anyone with a smartphone can fight human trafficking. Just upload the photos of hotel rooms where the trafficked person is being held. As traffickers, especially in the sex trade, post photos in online advertisements, it is easy for investigators to track the victims and find out the perpetrators.

A database of hotel room images are created which makes it easy for investigators to zero down on the posted location

As per UNICEF, every year, 1.2 million children are trafficked worldwide. A large percent of these are children between 12-14 years of age.

Smart App ideas such as the TrafficCam mobile app are superb examples of technology helping out to tackle social issues.

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Apple CEO Tim Cook has claimed that they have paid $50 million in revenue to developers. This is a 20% increase from the $40 million in January. Last year, the number was $30 million. He was talking at the Wordwide Developers Conference yesterday.

Also the number of apps in the App Store has seen a significant increase to 2 million apps from 1.5 million apps same time last year. The total downloads has reached 130 billion.

Apple also overhauled the App Store revenue sharing model last week, now offering a developer friendly 85-15 split that are at least a year old and have subscriptions. This model replaced an 8 year old 70-30 revenue split model.

Another major development announced was that Apple would allow app creators to advertise search-related apps in the app store, thus giving users a chance to re-engage with apps.

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Modern day businesses are swiftly adopting enterprise mobility to improve productivity, enhance customer engagement and for risk mitigation in their respective corporate workplaces. But good quality enterprise apps are scanty since the field is relatively new for mobile app development companies.

Here are the top mistakes found commonly in enterprise apps that could be fatal to efficient and effective app development success.

1. User interface issues

The enterprise app’s user interface has a direct impact on user engagement. Therefore, the user interface should be so designed that it would be easy for end users to operate them.

A. Complicating the UI: Don’t treat the UI like a junkyard, which could be littered with descriptions and controls. It will give rise to an overcomplicated user interface which will negatively impact the user experience. You should be careful while choosing the features and should think in advance about the ways of implementing them without creating visual complexity.

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B. Prioritizing: You should definitely be careful not to include all contents/controls on the main screen of your app. Instead, learn to prioritize. More important and relevant content/controls should be displayed on the main page and connected content/controls can be provided in the sub-pages/sub-menus.

C. Make it effortless: Maintaining the ease of use is something that is very important for a good end user experience. For e.g., an app that makes you click/tap multiple number of times for getting even the simplest task done like saving a work or sharing a file could test the user’s patience. It would also waste considerable amount of time in completing a single task.

D. Poor graphics and text: The graphics and text used in the app should have good clarity. Inconsistent text formats, using text and background colours that are too bright or too dull, text that runs off screen, images & text that overlaps etc. could ruin the user experience.

E. Localization mistakes: Localization mistakes are the result of insufficient proof reading. Culturization is also an important part of this step. So, local translators should be hired for this purpose.

2. Absence of a purpose

All apps should have a well defined purpose and should do well defined tasks, but it is particularly important for enterprise mobile apps. Business owners often get satisfied with apps that are mere copies of third party business apps. These apps won’t be efficacious for your particular business needs.

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Every business requires unique business apps based on its environment, processes, work culture, and other such factors. So it is better to hire your own mobile app development team for your specific business app.

3. Lack of metrics

How are you going to understand the performance of your app or a business process if you do not have a proper mechanism to evaluate the success or failure of the same? Inorder to recognize the usefulness of your app or determine the value of processes, there should be regular analysis and reporting in place.

4. Security threats

Business apps must possess an intact privacy and security policy. The app should be free from all the major security and cyber threat vulnerabilities. Apart from that, the app should not allow unauthorized access or leakage of private data to third parties.

5. Crashing

App crashing is a very common issue, but it cannot be neglected because this will affect the overall productivity of a business. Efforts should be made to figure out the real reason behind sustained app crashes during the testing phase of mobile app development. They can be primarily due to issues that are too apparent like bandwidth problems, bugs in the app, memory unavailability, device incompatibility etc. These problems could be avoided if adequate measures are taken.

6. Help Menu

A well written, easy to understand, error free, comprehensive, step-by-step help menu is inevitable for every business app.

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Just imagine the pain that goes behind developing a mobile app. Sadly, in spite of best efforts, a lot of mobile app development endeavours end up as big failures. In most of these cases, there were the lack of a proper development plan. It is essential that you decide upon the importance of various facets of your project before proceeding with its implementation. Here are some of the major things that you need to keep an eye on before doing anything else.

1. Well formulated purpose  

A project without a purpose or without some value could never do well in the market, and it will soon get buried into the depths of the digital app stores. So, it is highly recommended that you ask yourself the question, “why you are building your app” a few times before you start planning further.

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The app you make should solve an existing problem. You don’t need to strictly avoid imitation of an idea. People will admire your app if it provides a solution that is more interesting or easy.

2. Learn to plan from within a budget

The line between possibility and impossibility should be clearly drawn at the beginning of mobile app development itself. Blindly imitating all the features and functionalities of successful apps that you find in the app stores without questioning its practicality could cost you heavily later, when you try to implement the design.

You should understand the importance of working from within the budget you have in hand. Otherwise, if you spend too much for design extravaganzas or app features, you will find yourself in need of money to do activities that gains importance towards the end phases; especially marketing.

3. A good market research

People believe that the only thing that a market research helps in knowing is whether a demand gap exists or not for a particular product. Well, this is not necessarily so. A market research will help you to devise a good marketing strategy based on your study and observations of specific markets. You could also get feedback from public about the qualities and enhancements that are expected from the kind of apps that they already use. This way you can create apps that are unique or different.

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As most of the existing and successful apps have several drawbacks, you can offer your brand that solves those issues. For e.g., you can develop apps that give good performance and new features. They are likely to get much attention as people would probably have settled down with some app, because they had no other choices. Once they can get their hands on improved and more useful apps, what could deter them from giving it a try?

4. Early marketing

Marketing should not be left out for the last phase of mobile app development. Do everything you could, to get your app noticed during the first week of your app’s launch itself. This would mean getting the word out early. The general trend is that if you can not get a good buzz around your app during the initial months of its release, you won’t be able to hope a recovery by updates, even after the best marketing efforts.

5. Pricing your app

You might be very much excited about getting huge returns from your app right after its launch in the app store. But how could you expect to get a good return from an app that is priced too high for the particular market that you are targeting?

App pricing could vary by and large based on the particular platform, industry and country targeted, purpose fulfilled, demand for the app for doing the particular task etc. Saying that, it is advised that you should not price your app too low also. You can give your app free for trial, but pricing it too low will make doubts in the customer’s mind about the quality of the app.

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After the news-making Freedom 251, another smartphone has now claims to be the world’s cheapest smartphone at just Rs 99/-. This phone is named ‘Acche Din’ and is launched by Namotel.

The company is obviously something we have not heard of before. Is this another fake news? We cannot be sure. But it’d be clever not to spend your money on this.

The phone claims the following specs

  • 4-inch Display
  • 1GB RAM
  • Android 5.1 Lollipop
  • 1.3GHz quadcore processor
  • 1325 mAh battery
  • Camera – 2MP REAR + .3MP FRONT
  • Dual SIM Card

The company has promised the phone to be available for booking from May 17th to 25th May 2016. According to company promoter Madhava Reddy, this could be the cheapest phone ever, and would revolutionise the mobile phone market. Mr.Reddy has previously been working in the Home Loans department for Axis Bank, as a Relationship Manager. It evidently points his inexperience with the smartphone industry.

Looking at the news, its hardly believable. The news raises a lot of suspicion. Lets hope people do not fall for such campaigns.

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Mobile app development has been sought by the majority of businesses these days. Fortunately, many business owners have realized that it is hard to survive the battle in the market without abiding by the business tactics and measures that are prevalent today. Even though this is a very thoughtful decision, a lot of failures are still visible.

Analysis shows that one of the main reasons contributing to app failure is the ignorance of the app development process on client side. They jump straight away into project proposal and app development, once they find a suitable mobile app development company, without examining if their expectations are actually practicable. Most are not interested in acquiring any knowledge of the details of development or procedures involved. They basically just want to an app, like they any commodity from a retail store.

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Each of the app development process is something that has a highly individualised nature and the outcome has a huge dependency factor in several of the decisions taken during the inception phase. This infographics will give you an awareness of the most important steps followed under the mobile app development process.

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User retention has become a serious concern for almost all business owners. The influx of apps has made retaining users harder than ever for mobile app development companies and marketers.

One should never be afraid that loyalty happens by its own will. You can exhibit a certain level of control over these things, once you get an idea about how people generally behave. So, what are the spheres that you should pay attention to so that you could lure your users and keep their interest alive? The tips below answers you this question.

Watch out negative ratings

Oops! This might keep your app repressed. Bad experiences are communicated more swiftly than good ones. And when you show no interest in attending your users’ concerns and complaints your app review page will be flooded with dissatisfaction, disappointment, and contempt.

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Quick response is paramount for trust building and user retention. Once people feel they are being neglected, there is no way of keeping them hooked on your app. Retaining existing customers is as important as acquiring new customers.

Do not promise what you cannot deliver

A mobile app development company should be careful to deliver what is promised in the app; or maybe it is better said the other way round. Do not promise what you could not deliver.

When a customer finds out that you have lied about something that is promised in your app, they will feel that they have been cheated and eventually they will fail to observe other worthful features in your app.

Think ahead

People don’t restrain themselves to the old views and ideas anymore. This is the age of exploration and comfort living. As a result, the demands and expectations in the market are rising day by day. Apps that make valuable and unique solutions are quickly absorbed into people’s everyday lives.

During the inception of app idea, you should do your homework and try to define why you want to promote something, and equally why your customers need to choose the particular service that you provide. This will make the cornerstone of every achievement that a mobile app development company will make in the future.

Provide existing communication channels

How many times have you felt annoyed when the telephone line that you are trying to reach is found to be dead? Your customers feel the same way when they are not being heard. You should allow your customers to establish personalized communication with you when they are in need of your support.

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Making your customers feel like they matter will help you in cultivating trust in your brand. Apps that provides good customer service retains their customers far better than those which doesn’t. Loyalty is something that is determined by a quality and timely service too.

Something that is quite important like establishing a live communication channel, is providing talented personnels who could manage user queries and complaints well. Customers should be given respect for who they are and what they believe.

Ensure user engagement is taking place

Monitoring how much your users are engaged with your app and taking adequate measures to boost engagement will help you in retaining your customers for a long term. It should be noted that each and every user is unique and their needs are different. This in turn calls for delivery of user specific content, which will help in instilling interest and generating revenue.