Photo editing apps are now a part of every smartphone. From clicking the perfect selfie to adding a glow to your sunset photograph, these apps meet all your editing requirements and that too with less effort. Earlier people used to rely on Photoshop and spend hours to edit a picture in the right light, colour and exposure.


But, thanks to photo apps like Retrica, you can now get more use out of your smartphones and that too in an instant. These apps don’t stop with just photo editing they are also excellent tools to add a boomerang, a slow-motion or a rewind effect to your home or vacation videos.

Why You Need to Build an app like Retrica

The need for creating a photo editing app is that, nowadays, photography has become a mainstream and everybody is taking and posting the pictures on social media. People want their photos to look attractive in the social media.

So, they tend to add beautiful filters, stickers, etc. to their photos. For that, they search for photo editor apps. In fact, each photo editing app has its own unique features.

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However, people prefer those apps that offers wide array of features. So, if you are able to build a photo editing app that offers numerous features then, that will be more beneficial.

So what goes on behind the scenes of creating these amazing apps and how easily can you build an app like Retrica? As an app developer, you need to consider the below questions:

  • What is the objective for creating this app? Is it for personal use or will you publish it on an App store?
  • If you wish to make a profit out of the app, would you make it available as a paid app or a free one?
  • How many filters and other features will you add to the app?
  • What are the unique tools or effects that you can provide through your app?
  • How easy will it be to use your app?

Once you have answered these questions you will be able to build an innovative app like Retrica, that photo editing enthusiasts would love to use.

Steps to build an app like Retrica

Now, let us learn how to make a photo editing app.

Step 1: Research the marker and analyse your competitor’s solutions.

Step 2: Hire in-house developers or partner with a reliable mobile app development company to make a photo app.

Step 3: Choose the basic features of your photo editing app.

Step 4: Consider the right tech stack to build a photo app.

Step 5: Develop an application and launch an MVP version.

Step 6: Develop a marketing strategy and consider ways to monetize your photo app.

Step 7: Add some unique and advanced features to make your filter app unique.

Step 8: Release your mobile app to the App Store and update it regularly.

Read Also: 24 Best Photo Editing Apps 2020

Features to Include in your Photo Editing App

retrica app features

You need to include the essential features in your photo editing app.  Generally, the features are divided into two parts i.e., basic and advanced.  It is mandatory to add basic features in your photo editing app to make your app user-friendly. Advanced features are responsible for making your app distinctive.

The following are some of the main features that should be included in your photo editing app

  • Upload a photo
  • Image cropping and rotation
  • Remove unnecessary objects
  • Collage creation
  • Save and share
  • Various effects and filters
  • Different frames
  • Layer management
  • Inscriptions and stickers
  • Levels editing
  • Image fixer

In fact, basic features can be also considered as MVP ones. You can release your photo editing app with these features and get some feedback from the first users. If users require more features, then mobile app developers can add more complicated and exciting features to your app.

How the apps make money


You can make your photo editing app profitable by considering the monetization strategy beforehand.

There are several ways to monetize your photo editing app and these strategies can be easily mixed and matched to find the ideal option.

1) Paid Apps

If your app has a great design and exciting features, then you can set a reasonable price and get some money from a paid version of an application. It is also necessary to integrate several unique and exciting features in your app  to persuade customers. In addition, you need to offer a free trial period for users to test your filter app.

2) In-app Purchases

You need to provide your applications for free. Then, you need to advertise upgrades to the paid version, paid feature unlocks, etc to anyone who downloads the free version. This is possible by creating a photo editing app with some MVP features and makes it free. Later, add complex functions and make users pay for them.

3) Advertisements

Video ad is the one of the latest trends in the mobile advertising industry.  Such ad solutions offer users with better experience and understanding of the app’s purpose.

How much does it cost to create an app like Retrica

Cost to build a photo editing app like Retrica depends on various factors including the complexity of the app, number of filters used, the developers and programmers involved, etc. In India, the cost to develop an app like Retrica app is around $8000 to $30000.

In the US or Western Europe, the cost will be around $42000 for 850 hours. In Europe, the cost will be $30 per hour, ie, $25,000 as a whole.

Similar Apps

The following are some of the similar apps like Retrica

  • Shots App
  • Picsart
  • Eye Candy
  • Candy Camera
  • B612
  • Ghost Lens
  • Mega Photo
  • VSCO Cam
  • Lidow
  • LINE Camera

Read Also: How much does it cost to create an app like Retrica


If you have an idea for a photo editing app and wish to make it a reality, then feel free to get in touch with Redbytes Mobile app development agency.

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We will provide you with a team or an expert developer who will be dedicatedly working on your photo app. Some of the key benefits of partnering with a mobile app development agency are:

  • Bug-free and high-quality app delivered on time.
  • Flexible packages in affordable rates for cost-effective app development.
  • Use of latest tools and technologies for building your app.
  • 24/7 communication channels to update on the progress of the app.

If you wish to know more about how we can help you build a photo app like Retrica, then send your enquiry to or call us 91 811 386 9000, and we would be happy to help.

Everyone wants to be seen in the best light possible, be it a photograph or real life. Achieving this in real life can be difficult but, getting it right in a photograph is possible, thanks to photo apps.In this world of instant photography, people can now effortlessly capture the beautiful moments in their life.


This is why smartphones with the best quality front and back cameras are always in high demand. But the rising number of photo apps proves that people are not 100% satisfied with the results of their camera phones. This dissatisfaction may be due to a number of reasons like poor quality dim lighting features, lack of options to adjust exposure and focus, and less number of photo editing options.

If you are stuck with a phone that does not give you the results you want, you can always improve the quality of your pictures by installing photo apps like Retrica. What’s more, you can even earn a profit by creating your signature style photo app.

Also Read : Best Selfie Apps For 2019

Retrica, launched by a small Korean startup is the best example of a photo app making huge profits with every download. Some of the hit features of this app has made it a rage in the market. These include the 100+ filters including the very popular range of beauty filters, a built-in photo timer, focus, color, contrast, brightness, and exposure adjustments, and more.

Photo app development duration and cost

If you wish to build a photo app for your personal use or if you want to recreate the success of Retrica, then you will have to shell a minimum of 5 to 6 lakh Indian rupees. Adding the following features can make your app marketable and give you a steady return on investment:

  • Filters that can be used in real-time.
  • Tools to create pic collages, GIFs, and video effects.
  • Options to add stickers, personalized text, frames etc.
  • Photo manager to directly upload pictures on social media sites.
  • App should be available for download on Android, iOS and Windows platforms.

Filters are the game changers so you should focus on creating a number of high-quality and unique filters for your app. It is estimated that at least 30 to 50 hours of work is required to create one photo filter. Thus the cost of creating an app may increase or decrease depending on the number of filters and other tools you wish to create as part of your photo app. It may take 3 to 4 or more months to develop a standard photo app with all the basic features.

Is there a way to build a successful photo app without shelling too much money?

The first thing is to have a vision for your photo App, to know your target audience, and to have a well-planned strategy for app development. Having a clear idea of the features you wish to include or avoid can significantly help cut down on app development costs.

Another cost-effective way is to get expert help. If you are looking for skilled app developers to build a high-quality photo app like Retrica, then you can get in touch with a mobile app development agency like

Also Read : Best Photo Editing Apps 2019

These experts help transform your vision into a custom Android app that can improve user experience and manifold your return on investment. Some of the top benefits of hiring the services of an App development agency are:

  • Dedicated team or an expert developer working on your app.
  • Takes care of A to Z of app development.
  • Uses the latest tools and technologies.
  • Offers flexible packages in affordable rates.
  • Ensures bug-free app development.
  • High-quality output and on-time delivery.
  • Instant communication through channels available 24/7.

How to get a return on investment with your photo app?

To ensure the success of your app, you must do in-depth research of the market and have a good understanding of what your competitors are providing. A thorough study will help you ideate and create an app that is unique and user-friendly.

To monetize your app, you can consider providing it as a free download, especially when you are introducing your app in the market.

Once you find a customer base, you can add new features and provide those features exclusively in the paid version of the app. You can also consider earning by placing advertisements in your app once you have acquired a large number of users.

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