Independent research shows that between 2009 and 2017, the projected number of mobile app downloads will be over 102 billion.

As a business owner, you might take these numbers as proof enough to start with iOS or Android app development. But don’t let the numbers alone steer your decision. Your customers may or may not want to download an iOS or Android app for your business just yet.

Ask yourself these 6 questions before you invest the time and money in Android or iOS app development:

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1. Would your business offerings fit into a mobile app design?

Several B2C businesses have found success in mobile apps, especially in the e-commerce domain. Buoyed by this success, the interest in Android app development or iOS mobile app development has surged in other industry verticals as well. Even so, it’s imperative to assess and evaluate the mobile experience. It can be a challenge to develop the right mobile app experience and design for enterprises operating in niche areas such as heavy engineering, manufacturing, and the automobile industry.

2. How are you going to acquire customers?

Getting customers to download your application for Android or iOS can be difficult – irrespective of whether it is a paid or free app download. Factoring in the various user acquisition channels suited to your area of operation can help enhance acquisition. When doing so, measuring the lifetime value of your app against basic parameters such as the cost per install (CPI) is important as well.

3. Will your app really solve a problem?

Be sure to identify your customers’ pain points before you chart out a development plan for your mobile app. An app should go someplace your existing customer acquisition plans cannot reach. If you’re a business that wants to stay connected with customers and be available to meet their needs at any hour of the day, then you most likely need an app.

4. Are you prepared to foot the costs – before and after?

App development, deployment, and maintenance is an enduring process in that it needs both time and money. Experts recommend that you test a beta version on a smaller sample before you plunge head-on into an Android or iOS app. This approach will give you a fair idea about the funds your mobile app strategy will consume in the long term.

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5. How aware are you of your customers’ preferences?

Before you show your mobile app developers the green light, take a step back and get into your customers’ shoes. Be sure to have a clear idea of why your customers would want to use your Android or iOS app. Also ask yourself whether the app will directly solve a problem for customers. Evaluate the benefits of a paid app versus a free app download. Keep your customers’ preferences in mind all through your app building process to keep it as close to their needs as possible.

6. Do you have the right mobile app development team to fuel your dream?

There are several skilled individuals who need to work together to build a mobile app for Android or iOS. These include front-end and back-end developers, UX designers, and QA engineers. As a large company, you might have the resources to foot the costs of developing an Android or iOS app. But if you’re not in the big league yet, outsourcing an app would offer more value.

Got something to add to these points? We’re eager to hear about it. Let us know your thoughts in the comments section below.

Google and Apple recently unveiled new updates to their mobile app store helping app developers.

These update will help developer’s apps to stand out in the fully crowded marketplace as it provides early access promotional codes for their own apps and in-app s.

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Google said that they will expand their play store to new computing platforms which includes Chromebook laptops, VR headsets and wearables allowing developers to sell their apps in one marketplace.

Google, Apple Announced New Updates in their Mobile App Stores!

To provide app recommendations for Google Play users, Google will also invest more in machine-learning algorithms.

These announcements follow the changes that Apple made to the App Store this year, which includes providing developers a bigger revenue. Also helping them to store unlimited number of reviews for new apps.

Google has made the difficult procedure of developing apps for play store easy.

With the guidance of Sameer Samat, who was a previous employee of Google rejoined earlier this year, the firm is sharpening play store. Along with this, it also expands support for different payment platforms.

Google Revamps its Mobile App Store!

Google Revamps its Mobile App Store!

Google’s play store is also expanding to various new platforms, including virtual reality headsets, wearable devices, and its Chromebook laptops.

Google Revamps its Mobile App Store!

Play store has made extensive use of machine learning also, a branch of artificial intelligence gathering insights from a big collection of data.

Google has launched an instant messaging app named “Allo”.

This app has started rolling out to Android and iOS.

Messaging has come a long way for Google starting from GTalk to G-chat to Hangouts via Google Wave and Buzz. But it’s not like the other messaging apps such as Watsapp, Facebook Messenger and many more.

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And Google “Allo” joined this world but with Google Assistant- one clear USP.

To use this, all you need is a phone number and if you are going to make use of “Google Assistant” feature, you must sync your Google Account with this.

This app is now available free in the iOS app store.

Google has launched a new app named “Google Trips” which is a perfect vacation planner for you.

This app helps you to craft the perfect plan for vacation. One of the best feature of this app is that your trip reservations are gathered automatically from your Gmail account and stored offline.

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“Google Trips makes exploring the world easier by organizing your essential info in one place and making it available even offline. Get activity suggestions based on what’s nearby, customizable day plans, and your travel reservations from Gmail.”

The app also helps you to know when you reach near any popular attractions, and also helps to make suggestions for things you might want to do.

The app now is available at free of cost on the Play Store and the iOS App Store.

Bringing in millions in profit by selling apps can seem hype, but we are not talking about admiring anything by its face value. Being a start-up or being an established Android or iOS app development company is not something that will invariably determine the success of an app.

Yet, at an earlier point, it is important to learn how to create what you want to create. Here are the most important things that you need to know before starting Android or iOS app development as a business.

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Get an Understanding about the Abundant Opportunities

It is essential that the entrepreneurs stepping into the app development industry recognize the abundant opportunities that are accessible by them. They shouldn’t falter in being aware of the growing mobile app market and the latest tools and trends. Otherwise, it is possible that they might encounter difficulties later, that will prevent steady growth.

Apart from that, you must check if you are starting a business that is right for your area of expertise. You should also check if you have enough resources available in your area. If not, you should be willing to consider outsourcing the work. For instance, imagine that you suddenly get a requirement for hiring a new skilled personnel, who seems to be not available in your area. Here, the only option seems to be outsourcing.

Understand the Marketplace and the New Form of Business Happening there

Many of us have seen different world markets and has got some basic idea about what sells and what does not. But, when we talk about market in the mobile app development space, we do not mean the ordinary markets or even a physical market of some sort. We are talking about the app store here.

Everyone should keep a watch on the market quite earlier than venturing into the business. Download the most successful apps and the failed ones. Try to figure out the common traits in them. This will help to develop a sense of the existing demand and allows one to explore into the world of innovative and promising ideas further ahead. For those targeting iOS app development, Apple’s cheat sheet will help a great deal.

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Starting an Android/ iOS App Development Company

Once you have decided to carry on with this business, you need to register yourself as a developer, so that you can publish your apps in the respective app stores with a developer account. You can opt the platform of your choice and fulfill the requirements to complete registration, which includes an annual fee and acceptance of the terms of service. For starters, it is always better to begin with iOS app development than Android, as iPhone users are more likely to try new apps from new developers.

Hire the Workforce

Hiring is often a laborsome and lengthy process. First of all, you need to prepare a rough document of expected employee duties and desired qualifications to post the job on various job sites. Then you need to interview them and filter them out through multiple screening episodes. Apart from programmers, a mobile app development company need designers, marketing team, project managers etc.

You should get all your employees to sign a non disclosure agreement before hiring, to protect your various data and intellectual properties. From there, you can begin setting up timelines and goals for each of your employees and teams to move forward with mobile app development. Developing and finalizing your app idea, designing prototype, building the back and front-ends, coding, testing, deployment, marketing, and maintenance are the next steps to be followed.

MyJio, an app from Reliance Jio was the top draw on Google and Apple stores in India during the previous week.

Almost 6 Reliance Jio apps raced up the popularity charts a day after Reliance Industries chairman Mukesh Ambani offered them for free for more than a year.

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“Jio app subscriptions worth Rs 15,000 annually would be free for customers till end of 2017, alongside free voice calls for life”, Ambani had said.

Reliance Jio launched its 4G data based service commercially yesterday.

With these apps, Jio can become the largest over-the-top player in India and it has the potential to make inroads into the elite league of Indian app developers with the largest number of users, Cyber Media Research said in a note. Jio will be there along with Hike and Flipkart, which each have about 100 million users, the research firm said.

Jio, through its bouquet of apps and disruptive pricing, has addressed use cases and affordability, Faisal Kawoosa, Principal Analyst Telecoms at CMR, said in a statement.

It also provides a messaging app and a cloud storage service through JioDrive.

Google launches a new way to find personal content on phones- “In Apps”.

This feature works with Gmail, YouTube and Spotify and soon it will also work with Linkedin, Facebook messenger and many more…

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With this app, you can search content in your mobile itself instead of web.

Google said that “the coming LG V20 phone will have a dedicated shortcut just for In App search, which will come to other Android phones eventually.”

For those who do not have the shortcut, can access this app either by searching in Google search bar on the Android phones or by launching Google app.

Now you can easily do video calls cross platform with just your mobile number with a new Google app.

The search giant has introduced “Duo”, a video calling app for Mobiles.

This is a one-to-one video calling app which can be seen as an alternative to Apple’s FaceTime and is exclusively for smartphones.

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Amit Fulay, Google’s group manager for communications, said: “Users are reluctant to video call because they don’t know if the other person is on the right network, the right device or it’s a good time to call. We’ve tried to remove all that friction and make it feel like an invitation, not an interruption when someone call’s you.”

“The chances of you having your close friends and family’s phone number is much higher than having a specific account, so using the phone number makes it easier.” , he said, making it clear that you can use Google Duo’s video calling without having a Google account. Although the initial release is restricted to selected markets, the app is all set to launch worldwide in the near future.

A malware named HummingBad has affected around 85 million android devices. It’s creators are generating around $300,000 per month by means of false ad revenue.

This malware was originally spotted in February and it’s suspected to have originated from a company in China. Android devices are infamous for not being secure due to irregular update patterns.

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HummingBad affects devices by implanting a persistant rootkit. This malware runs its campaign along with genuine campaigns. These details were revealed in a report by security specialist company Check Point. The report, which is 24 page long also said that any data inside the affected smartphones are also at risk. In fact, if the malware acquires root access of your device, then it gains full access.