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Digital marketing on mobile devices is predominant to any online brand marketing strategy since people using their smart devices are increasing wildly. This is why companies trying to engage and charm more customers must have to adopt this global trend, or else they will be flung out of competition. For this purpose to serve better, businesses can think of building either platform-specific native applications or hybrid apps that work across multiple platforms.

Marketing leaders often emphasize going hybrid because it requires a single version of app that functions across multiple devices and platforms. This is the best way to engage majority of target customers. With hybrid apps now becoming extremely dominant in 2018, we have a convincing excuse to explore its eminent advantages. But first it is important to know the difference between native apps and hybrid apps.

The difference between Native and Hybrid apps

  • Native apps

use platform-specific language like Objective C or Java and interact with all native functionality of user’s mobile device and common UI elements. Native apps constantly remain connected with mobile GPS, stored files, camera, calendar, contacts, personal profiles and other in-built features, offering a seamless user experience and swift performance.

  • Hybrid apps

on the other hand resemble the functioning of web apps but have native qualities and web view experienced via device’s native browser.  Moulded in native container, they are built from special frameworks that enable the smooth interactions between app’s interface and some of Smartphone’s native features and its hardware. For this to be possible, it requires cross-platform APIs. Any web developer skilled in HTML, CSS, JavaScript can ably create high-quality hybrid apps.

Benefits of Hybrid mobile app development

There are many positive aspects of hybrid app development. Here are top 9 advantages of building hybrid apps as compared to pure native mobile or web apps.

1. Low cost with ease of development:

Due to unified development of hybrid mobile apps, businesses will not have to spend separately for building multiple versions of apps for multiple platforms. Instead, hybrid frameworks allow developers to build a single version, and write and maintain individual code bases for various platforms. This approach saves significant amount of money for small companies that want to save big and attract more revenue.

Another secret advantage hybrid app development offers is that companies who want to beat other and hit the market first can release the MVP before competitors do. This results in introducing viable solutions much faster, resulting in an absolute competitive advantage.

2. Native experience with simple backend:

Although native app delivers excellent user experience, a hybrid app does provide the most of what native UX offers along with keeping back-end structure simple. You can opt for comprehensive development frameworks to build a hybrid app UX that beautifully connects to device-specific functionalities. This UX remains seamless even while working on fixes and updates across all platforms. Users of hybrid apps experience fluid native feel and no difference as they shift from one device platform to another.

3. Creative ideas meet target audience:

Ordinary web applications do not stay in touch with device’s OS and built-in environment. They are not as smart as today’s evolved apps and fail to emulate much polished native apps. Hybrid applications are spruce and sophisticated as they cleverly marry device OS with its inherent functionality without much overhead. This enables app developers to think of more creative ideas to do more with hybrid development and capture great attention of target audience.

4. High-speed performance:

So far native apps have set mighty standard in terms of speed and performance. But when it comes to hybrid development, there is no question of speed either. Practically, when making comparison with other mobile development options, hybrid apps are quite faster than mobile web apps or responsive websites.

Since they don’t have to rely that much on network communication, a hybrid app is always expected to run quickly on device screen even when there is an ample amount of users.

Twitter, a social media app handles overwhelming amount of traffic every moment, is also an example of how hybrid app development epitomizes performance.

5. Attractive UI/UX designs:

Consistent experience and attractive design are two core elements that drive more users to your app. With hybrid app development, you can be sure your mobile app offers superior UI experience and flawless performance to app users. Due to its un-compromised operation and look on each platform, hybrid apps are more welcome to app store than any other mobile apps. Users don’t encounter the problems of observing low performance or loading time when using it on multiple operating systems. This makes it a preferable choice for businesses that seek maximum engagement on both iOS and Android device users.

6. Offline Support:

Offline support of any hybrid app could be one of the most rewarding features for people who:

  • Have limited data consumption plans
  • Live in rural or underdeveloped neighbourhood
  • Have connections that often get interrupted
  • Are always on the go

Pure web applications could be beneficial to only those individuals who reside in urban areas where high-speed internet access is seamless.

  • Offline support keeps the users connected to some of their apps features even when they lose network connection
  • Consumers living in a fast-paced environment immensely depend on mobile apps that limit number of attempts their apps take to reconnect
  • In hybrid apps, due to device’s API, users can store certain data locally as offline storage, which is useful to those in transit or who frequently lose coverage

7. Hassle-free integration with other apps:

As native apps run only on the same OS, it is challenging for users to make it integrate or work in harmony with other apps. There will be a lack of inter-app interaction. However, hybrid mobile apps break free from such issues. Hybrid apps have power to seamlessly integrate with other apps, which is a great advantage to hybrid mobile app developers who would put little efforts in integration. Also, since hybrid mobile apps effortlessly connect with device’s system environment much like native app operations, users won’t experience slightest of friction while using hybrid type of apps.

8. Multi-platform support:

Usually, hybrid applications have no limit to how much it can expand and support almost all platforms if they are popular. Its performance across different platforms depends on the framework used to build the apps. Expert hybrid app development companies can create great, interactive hybrid apps that work superiorly across leading mobile platforms. If platform is widely recognized, there will not be any problem getting expected support for newly introduced operating system and its successive updates.

9. Qualified for online marketplace:

Google Play and Apple store follow strict guidelines for the kind of app that can be published in there. App developers must respect these two dominants in the app market since it has enormous amount of global users (nearly 17 billion downloads). Google and Apple are austere in their selection of apps and they tend to welcome apps that are either native or hybrid. You are most likely to receive great number of downloads if you submit your apps to these stores. Of course, no competent mobile app developer will risk not considering these giant stores. This is why it is highly recommended to build hybrid apps that are qualified to appear in online marketplace.

Conclusion:

With competition burgeoning in digital market every day, it is important to leverage the process that offers greater speed and lower cost of mobile app development. Hybrid mobile apps not only resolves the problem of targeting each platform with separate native apps but also helps find quickest spot in online app store market. Also, hybrid apps have integrated backend and some functionality of native apps, combining the best of both. Hence, companies who wish to remain unrivalled can choose hybrid mobile app development and grow exponentially.

In this fast-paced age, keeping up with the customers and their changing habits means pushing more than you have already done. We are living in the digital age and user engagement has become essential for all businesses and developers to create loyal, long-term customers.

Since they have more choices than ever, your users tend to abandon the app the moment they find it is not worth while anymore, thus diminishing your hard-earned user base.

Therefore, while you focus on growth prospects, you should not lose your existing customers. Having a great app or seeing more downloads is not enough. User retention matters, too. This is where push marketing comes to rescue, reducing your churn rate.

Here are 8 ways push notification strategy helps retain customers and reduce churn.

Effective Role of Push notifications

The word ‘push’ in push notifications doesn’t really mean you need to pushy and lame about convincing customers of your brand or app. Push marketing actually means sending contextual, relevant messages to users when they are offline or logged out of your app.

Using effective push messages fulfil your expectations you had behind all the investment you made after online app marketing (PR & Social Media) and App Store Optimization (ASO). Without using meaningful messages for better engagement, you may miss out on great opportunities to attract and retain them for longer life cycle.

With Apple and Android both supporting push messages, your viable push marketing strategy can:

  • Allow users to gain more knowledge about your app/brand
  • Remind users of your app content and advantages they get
  • Enable users to take quick action on brand approach
  • Strategically improve customer interest in your app
  • Reduce churn rate considerably
  • Help keep users exploring your app more often

Let’s get into the depth of how your future mobile push marketing strategy help reduce user churn rate:

1. Get the Users Onboard, Smoothly

The journey of retaining existing customers with push notifications starts a little before you get users for your app. Before you opt for push notifications content, first you should be religious about getting your users to opt-in to your app.

In this process of user on-boarding, the principle of first impression works as well as it does in real life. If users are upset at the very first stage of on-boarding, they will delete your app instantly.

iOS enables app developers to customize their splash screen to convey their message to users. Be creative as you try to craft an appealing message for making them believe that opting-in to push notifications will not be regrettable. If they are positive, you can give an opt-in prompt for confirmation. If not, either withdraw or gently ask again a little later.

2. The effect of purely quality-oriented messages

We all know to an extent how push notifications can save your app from drowning. But rarely do you come across its true effectiveness. This is because fruitfulness of your push marketing strategy depends greatly on the quality and meaning it serves to app users.

Weave certain value in your messages and avoid randomness in your timing, frequency and message structure. On the contrary, users will get annoyed and some of them may even uninstall your app if you keep pushing wrong, irrelevant, random notifications to their screen.

3. Pick your target audience

Push notifications show proper results only when you have picked the nerve of your target users. If you don’t know who you are planning to touch or retain, you might end up hitting the wrong target. Look into your dashboard and use reliable analytics services so that you can build a user-oriented, action-specific push marketing strategy and pro actively reach your app users.

When you are sure you are addressing right customers, you increase your chance to capture your real audience and reduce the old tendency to lose user base, which ultimately improves your churn rate.

4. Contextual thinking in custom messages

The success of push notifications partially depend on how tailored your messages are, or how meaningful. In order to truly influence readers, you must first gather accurate insight about each user and how they interact with your mobile app.

Based on this data, you can powerfully compose a custom story designed to interest a specific group of users/customers.

The effect of customization is deep as it makes customers feel privileged, important and cared for. To provide such insightful push text to your target users, install strong analytical software that displays everything from user’s preferences, visited app pages, geographical location to their behavioural history. This way, you will be able to cut down on existing churn rate on your app.

5. Spark off re-engagement

Some users tend to use the app once a month or even less or not all. In this case, revitalize their interest and eradicate their lull by re-engaging them into your app. Here their past behaviour is key to understanding their needs and sending effective push messages.

There must be a strong reason why they almost abandon your app. But they still have it installed, which means you can still convert them from inactive to active.

Solidify your push marketing strategy with case-specific offers, discounts or other elements that can re-capture their engagement with your app. E-commerce business apps can hugely leverage such marketing campaigns to minimize app churn rate.

6. Personalizing your reach

Leanplum in its analytical report on push data discovered how personalized content of push messages are four times more effective than generic ones. This indicates that users must be segmented in order to send them customized messages so that you can reach different users based on their personal profile.

Personalized approach can be well built using the analysis of users’ reasons of installation and their resultant interactions with the app.

Once you determine the life cycle and navigation journey of users, it becomes easy to segment and personalize the content of push notifications. Such content is conversational and rich with all personal details of demographics including their age, locations, favorites, choices, gender and recent history.

7. Special time-sensitive offers create temptation

There is no wonder why putting a tag of time on your push offers attract customers to your app more rapidly than with any other method. Irrespective of nation’s economy, using limited time offers in your next push marketing strategy is a great way to engage more users.

Device a special time-sensitive deal that you know will be valuable to your app users.

Incorporate it into your upcoming push notification prompt and keep the balance between your objective and customer’s comfort level.

If you own an e-commerce store, prompt them to take advantage of a 24 hour deal that has merchandises sold at flat 50% discount. This can draw them in to learn more.

8. Show the Benefits of App Updates

Not all devices or apps support automatic app updates. Many users still remain unaware of new improvements and updates in your app. This can be a great opportunity for you to engage with users using app updates push notification.

Based on what they like or prefer, you can craft a beautiful, personalized message showing them the benefits of installing latest updates. Toss a message to prompt them to update the app for more amazing features.

Finally, why push notifications?

Gone are the days when app success was measured with number of downloads and installs. App marketing analysts say that nearly 23% of users uninstall an app after one-time usage.

Also, smart marketers believe that customer engagement is new way of customer acquisition since acquiring new ones could cost 5 t o25 times more than retaining the existing ones.

Further, existing customers are more likely to consider your new product than prospective visitors. Just 5% increase in user retention can boost profit by as much as 25 to 95%

A well-made push notification strategy therefore makes a huge difference when it comes to controlling app churn rate and increase customer loyalty. It lowers the number of customers leaving your app. Ultimately, it also helps increase the revenue of your mobile app.

Conclusion:

Above discussion helps you gain more leverage and satisfaction among your app users. Executed thoughtfully, push marketing strategy could an effective way to keep users immersed in your app and reduce app churn. However, use push messages at right frequency since too many of it can exasperate your users, leading them to quit your app.

Lack of it can harm your app engagement quotient. Be strategic and clever and you can make things work in your favour.

Xamarin development is creating a storm in the industry ever since it was introduced with its unique features. The beginners in the platform may be wondering about why Xamarin has won hearts of many in this short time frame.

Yes, the technology can boast of creating amazing cross platform mobile apps for your venture in quick time. It would be a cost effective decision to have Xamarin mobile app for your business as it is optimized for Android & iOS platforms.

With easy collaboration & sharing features,  minimal expense and time etc. Xamarin targets larger user base.

From using the same code for different platforms to reduced development cost, the advantages of using Xamarin for development are many. Here are a few among the top benefits of Xamarin development which has made it a unique choice:

1. Native user-interface

With UI elements that are platform specific, Xamarin assures a flawless user experience. The business oriented projects can find it really helpful as the pace of app development is a lot higher than you can expect.

The custom app UI can also be created with no risks for advanced performance as Xamarin.Android and Xamarin.iOS can be used to assure remarkable outcome.

2. Reduced development time

Unlike the platform dependent native apps, the same code can be shared for apps for different platforms when using Xamarin.

This in turn reduces the overall development time. Also switching between the development settings is not needed during the code building phase as it easily works with Visual studio (Windows) and Xamarin (Mac).

Also the automatic debugging facility adds to the reduced development time.

3. Flexibility with C#

Another advantage of Xamarin development is the use of C# as the programming language. With its unique benefits, it is an ideal choice for cross-platform development.

The developer needs are well met with good assistance from Microsoft’s.NET framework. Its simplified syntax makes the developing phase easy for even beginners.

Moreover, the type-safety feature of the language eliminates the possibilities of type errors which improve the success rate of the program.

4. Fewer bugs

For Xamarin development, only a fewer lines of code are used and this also means that you will come across only a fewer bugs.

The minimal bugs also open an opportunity for ample testing time which eliminates the possible errors in the running period.

5. Learner Friendly

Unlike many other platforms for app development, the learning curve for Xamarin is beginner friendly.

When developing apps for iOS and Android, programmers will have to be thorough with both Java and Objective-C languages.

This is not the case when using Xamarin as they just need to be clear with the basics of C# to successfully develop apps for both these platforms.

The time you ultimately need to spend for getting familiarized with the overall process is comparatively very less.

6. Native performance

This unique package avoids the necessity of managing separate teams for different platforms. The Visual Studio lets to experience the benefits of Xamarin libraries and Xamarin Studio.

Influencing the already existing app code base is now common with Xamarin and transitioning to C# are offering them market traction.

The Xamarin apps even have easy access to platform-centric facilities such as Android Fragments and iBeacons that adds to the performance. Delivering device specific app experiences is the speciality of Xamarin app development.

7. API integration

Xamarin has the capability to bind same UI controls and APIs that build Android, iOS and Mac apps. The Portable Class Libraries (PCL) allows sharing codes between platforms.

Whenever novel features are launched in the gadget’s operating system, the Xamarin’s binding technology offers enough assistance to get along.

8. Code reusability

The most unique feature of Xamarin package is its flexibility for code reusability. This feature comes with a lot of benefits such as reduced development time and of course minimized development cost.

There is no need for expense to be spent on different OS developers as the whole development process for all platforms can be handled by a single team.

9. Comprehensive Hardware Support

With Xamarin package, users can expect a complete hardware support with no compatibility issues. This is aided well with particular APIs and plugins, to occupy with common gadgets functionality in multiple platforms.

The process is even smoother with links to native libraries. Thus the native-level functionality and better customization is a reality with minimal overhead.

10. Open Source Technology

After getting acquired by Microsoft, the licensing policies of Xamarin was altered a lot following which many of the significant areas became open source.

The MIT license of Visual Studio has made libraries, runtime, and command line tools freely available for the users. By erasing the head ache of the cost of license, Microsoft has contributed the best part to the platform’s growth. And Xamarin has turned out as a powerful tech stack with strong corporate support.

11. Simplified Maintenance

As the application is designed for cross platform, the updates and maintenance part was a lot easy. The updates or changes were to be done on the source file only and the iOS and Android apps would get updated automatically.

The role of making the application up to date was never challenging and in fact a lot of time and money were saved in this regard.

12. Xamarin Component Store

The concept of collaboration and sharing is executed well with the Xamarin component store. A good collection of free or paid components makes the job easy for the developers as they could add high-quality components.

With minimal lines of code, developers can access cross-platform libraries, UI controls or even third party web services from the store. They can easily add powerful security features and popular back-ends to give a resulting impact.

13. Smooth on-Boarding

For any applications, beginners will have a tough time with the on boarding part but this is not the case with Xamarin. Starters can make use of Xamarin University which is a committed e-learning portal that can handle the job well.

Even those with the least programming experience can get along the package by properly using this facility. This includes start levels to advanced level classes that cover complimentary self-guided learning, office lectures, guest lectures and live online classes.

14. Improved Pace

Working with Xamarin.Forms makes it easy for developers to handle the coding phase at a much faster pace. With this technology, developers just need to design a particular view a single time and then share it across multiple platforms.

The powerful skill set makes the development time much faster than any other package. These forms would give all the flexibility of working with UI toolkit.

15. Smarter Testing

The software quality teams will have an awesome experience when testing Xamarin products. The UI based test scripts let them to do the job with ease and the efficiency of Xamarin Test Cloud adds to it.

The testing covers over 20 iOS and hardware configurations and 24,000 Android gadget types. This gives the benefit of testing comprehensively for almost all scenarios.

These entire features assure more than a return of investment for a venture with Xamarin development. Moreover, an active community that comprises more than 700,000 plus developers are continuously working on improving the success of software.

Future Ready

Last but not the least; the Xamarin development is also unique for its readiness for future. There is no doubt that android, iOS and Windows are ruling the mobile industry.

It is challenging for app developers to make amazing apps that are compatible for all these platforms to increase their user base. And the most important reason why Xamarin is trending now is its flexibility to work with multiple platforms.

This significant feature hints that Xamarin can be adapted to work with any of the mobile platforms as a lot more platforms are expected to hit the industry in the near future.

The listed ones are just a few among the many benefits of Xamarin development. Its wide acceptance over the globe in a short time frame is a sign of the impact it has made in the industry.

Its affluent features and resultant paybacks have made it the most widely used mobile app development software. As per the records, over 1.4 million developers in 120 countries use Xamarin’s products. Considering its unique benefits, Microsoft has acquired it a year ago.

Many businesses are using this cross-platform app to improve their reach and popularity among customers who are using diverse mobile platforms. This innovative technology is opening a new world of hope for businesses to improve its reach and progress without spending much from their pocket.

Game development industry is bursting with lots of excitement and creativity as mobile and video games are favourite among youth culture and kids. Game developers have successfully launched brilliant, unbelievable stories and graphics in past few years. If you are an emerging game development specialist thinking to make it big in the world of video games, you have sought a right place. Since the game development environment is growing more competitive than ever, you need more cognitive skills and original imagination to build games people will go fanatic about.

So if you have an outstanding idea that you believe can be expanded into an excellent game, this blog will be your comprehensive guide, a tutorial to help you with a game development process. First, start with small steps:

Get your game fundamentals right

First of all, game development is a huge field containing potential to transform virtual experience via interesting characters, crisp graphic details and power-packed actions. It is quite difficult for just one individual to build an entire game on his own within limited time frame. There is so much to consider before you actually step into the world of developing games.

1. Refresh your maths and physics

if you ask any veteran game developer, they will tell you how important it is to get your maths and physics right. Modern games have complicated physics simulation to make things appear real. So you need to learn its basic principles before you can give a shape to even the simplest game

2. Be organized

This is an important aspect of being a skilled game developer. Make a strategic approach while you write codes for the game. Be an organized planner so that you have clear idea of the type of game, its theme, story and graphic elements you are working on. Create the basic framework before you run into serious hurdles

3. Start by cloning

It is not bad if you can clo your favourite game before you master the art of developing the real, creative game dynamics. Go with the basics and try to clone the most recent ones making buzz in the market, gradually sinking into the coding of 2D games. Learn Flash for simple 2D web games

4. Try some classic themes

Be creative and attempt to build classic themes such as Alien attacks, Castle invasion, Empirical elements, Sniper actions or something as simple as Chain reaction until you get gather expertise to build 3D architectures of contemporary games

5. Expand your learning

Python is a good way to start programming followed by advanced languages like C, Java. Also turn to graphic libraries to mature your game design with animations like OpenGL, DirectX.

Know your role and skills by experimenting

Any novice trying to step into the game development world must understand that the entire process contains many demanding roles, each requiring distinctive talent and experience. Hence, one cannot nurture perfect understanding in each area at times. This is why it is important to master a few roles you are highly interested in and hire specialists for the rest of them.

Game development process is divided into jobs like:

  • Graphics & animations
  • Theme & story development
  • Coding
  • Game play
  • Scalability and features
  • Distribution and networking
  • Testing

All these need a small yet complete team full of specialized members.

Try to determine where you most fit and what really appeals to you. Experiment with some of primary roles of game development to discover your skills in a couple of roles that you think you can immaculately perform.

Choose your tools.

By now, you must be prepared with your idea getting transformed into game visuals. Here at this stage, you should focus on tools and engines that will help build the architect of your game. You will find a great range of advanced tools available in the market, either open-source of premium.

But thinking that you are not competent with computer science and programming skills, we have culled a few set of popular game tools for you that has minimum learning curve and will help create your first prototype quickly. You can learn by fiddling with various elements within each tool.

1. Unity

Unity is a cross-platform mobile game development tool that has C# and UnityScript as supporting language. UnityScript is like JavaScript, its own language. The games built using Unity can be deployed across many platforms. Users can enjoy its both free and professional versions.

  • Unity has its own physics engine
  • Users can design particle system in Unity editor
  • It allows you to use its editor to edit images and animations from animator window
  • Its built in camera helps simplify navigation in the game world
  • To view features easily, Unity has UI contains different components.
  • It supports building wide variety of games
  • It has asset store to paid assets for the game.

Games made using Unity: Assassin’s Creed: Identity, Escape Plan, Temple Run Trilogy

2. Twine

For gaming programmers with no coding experience, Twine could be an open-source program for you to create adventure games of your choice. You can share your creations with the world in HTML format. It relies on various editor to absorb codes and syntax so you can enter your text and commands into linked nodes.

  • It is very easy to use and grasp and comes with basic principles of coding
  • Twine allows you to scale your game if you possess good experience with web development
  • It also allows you to embed photos, music, game prototypes you create to web page

You need to write your own codes if you want to make something complex. Also, you can’t rely on it if you wish to build action-based themes with agile pace.

Games made in Twine: Howling Dogs, Afterward

3. Stencyl

Stencyl is another game development tool created recently with quite user-friendly graphic interface. You can make a gamut of games of various genres with Stencyl. It has several samples games that you can tweak and change into the games you wish. Its primary version is free but Pro version is paid as it offers more assets and custom options.

  • Just like Lego, users are allowed to build code blocks and from them logic statements
  • Once experienced in coding, you can use blocks for editing and creating code from scratch
  • With Actionscript3, you can make flash games and apps
  • Stencyl games output flash files that are easier to share with others
  • Users can upload their games to Stencyl’s site in case they don’t own personal hosting
  • Its in-program asset server allows you to download and share code blocks, art assets or whole games

One of the down-points of Stencyl is that users need to save multiple copies of their game progress since the tools is new, ridden with a few bugs.

You can learn more info on how to make Stencyl games by visiting their own comprehensive website Stencylpedia.

Games made in Stencyl: Handheld Video Game, The Brim

4. GameMaker

GameMaker is one more considerable game development software with a free version that exports only executable files (.exes). The output sharable files have watermarks on them. Its premium paid version comes with more features and formats.

  • For coding it offers drag-and-drop luxury to developers
  • It has its own language like in Unity
  • It comes with a tutorial for easy-to-grab guide on UI navigation

To quickly understand the functionality of the tool and make high-profile games, you can refer great deals of tutorials.

Games made with GameMaker: Spelunky, Stealth Bastard

Get some help whenever you feel

If you believe you can’t do everything on your own, you can divide the job among your team members. Get someone who is conversant with artwork and someone else specialized in game stories and character development.

You can refine your game by adding elements like assets, sound, art pieces. Explore SoundCloud where you can find open source music. For art, you may choose OpenGameArt.org.

Conclusion:

These are some of the points you can adopt in your next game development process. If you find it impractical to manage the technological resources on your own, you can also find help from outsource partners. As outsourcing is a modern wave in IT, you can hire an established off-shore game development company to build the entire game or specific part of it. Hopefully, you will soon make a successful, highly evolved game for today’s game lovers.

After mobile app development, mobile testing relishes the crown of being the fast-paced industry touched by brilliant innovations of modern times. As app market is booming with smart phone users, the demand for well-crafted, engaging and feature-rich apps is surging high. This requires mobile app testers to build perfect app testing strategies so that mobile users receive intelligent, flawless functionalities and frictionless user experience.

The application testing phase often puts certain challenges on app developers. Whether it is manual or automation, these challenges must be overcome with smart tactics and meticulous strategy.

Here you will learn key challenges and their solutions that software testers need to learn:

1. OS Fragmentation

With newly launched mobile devices, operating systems also observe frequent updates, which may create complications while using the apps. New updates means your mobile apps need to grow compatible with changes introduced in the platform. It is a big challenge to make mobile apps compatible while it is deployed across smart phones with different Operating systems such as iOS, Android, Windows, and Blackberry.

Solution:

Certain development practices preferred by mobile app development companies can help alleviate this challenge of OS fragmentation. You can adopt the following recommendations to address the issue:

  • Mobile app developers are expected to build apps that support the OS version that is in trend, easily available, and that smart phone lovers popularly use
  • It is a good practice for software testers to identify the issue using emulators and then test it across mobile devices of similar OS
  • Think of opting for modern testing methods like cloud-based solutions and internal mobile lab for effective and rapid mobile testing. It also helps address security and network issues
  • Know your target audience and most preferable devices in specific geography. This will further narrow down your focus to resolve small issues in time

2. Offline Functioning

Online connectivity of a mobile app depends on the network supplier. The performance of many apps revolves around how strong the mobile network is. While making transition from high to low coverage area, they are likely to face fluctuation in the network connectivity. This affects mobile app’s performance and functioning.

Solution:

First of all, such issues should be addressed at the time of development phase. Developers should build a robust app that is resilient to such cases.

From the testing perspective, they should consider similar use cases and scenarios where app is tested for:

  • Offline performance and operations
  • Connection drop out events
  • Different Wi-Fi speeds
  • Offline support capabilities
  • Low signal strength

3. User Experience

Giving the most exemplary user experience to your app users is the heart of both app development process and mobile app testing phase. Too many features are not always the key to pleasing users. The best app is the one that appeals and befriends its users, offering them seamless, delightful and intuitive user experience.

Solution:

  • Be creative and have a unique approach while designing UI for your app
  • Check the suitability of all the features
  • Measure the user engagement level through Beta testing
  • Test the app for ease of navigation inside the app
  • Make sure user feedback are properly implemented
  • Avoid unnecessary contents and extras

4. Performance & Security

Mobile app performance and security are crucial points of considerations without which app can never be launched. In interactive apps, there is a lot of data being shared across multiple devices which increases the possibility of security issues. Public cloud is more likely to impose such threats and can also affect app’s usability.

Solution:

Developers and testers should see the issues of performance and security with utmost sincerity. To make sure the app is impeccable, they must conduct all the necessary tests.

  • Check the smallest of factors that may decelerate the app loading speed
  • Try to choose simplicity over complexity to improve app’s navigation
  • Find out about data encryption services and test its functionality.
  • If it is a private server, ensure all the interactions are secure and user’s privacy is not breached.

 5. Advanced Tools

With so many advanced app testing tools coming into the market, it often creates confusion as to which ones to use for efficient and accurate results. Testers are free to use many advanced tools available today to test the app. Also manual testing sometimes fail to test complicated mobile apps.

Solution:

Opt for mobile automation testing since it is evolving a lot faster than expected.

Automation testing also boosts testers’ efficiency, consumes less time and minimizes human errors.

There are some considerable choices for mobile app testing tools that software testers can use. Some of them are:

  • Appium
  • Ranorex
  • Eggplant
  • Selenium
  • Espresso
  • Robotium
  • Jenkins

Conclusion:

Since today users have more options than before to choose the app that satisfies all their expectations, it is cumbersome for apps to remain competitive in the market. They can show intolerance towards apps with issues of performance, compatibility, networks connectivity or poor user experience. On the other hand, businesses wish to launch apps of interactive nature to grab maximum customers. This is why app development firms should design a vast mobile app testing model that includes all the obstacles and solutions to overcome them.

Establishing oneself as a leader in mobile app development space involves a lot of hardcore challenges and ability to survive overpowering competition. Moreover, the horizon of mobile app creation is constantly evolving with demands for extraordinary innovations and is riddled with numerous companies striving to achieve remarkable success.

If you are a newly rising organization working extremely hard to succeed in your endeavours, you will need competitive market knowledge and intelligent resources to raise a successful mobile app development company. So what exactly can you do to set the stage for transforming your startup of a small group of employees into a mature and viable mobile app building firm?

Here are a few excellent tips to help you make a big name in the world of mobile app development:

1) Hire Highly Competent Domain Specialists

No business can rise to top without leveraging impressive skills and tools required to fulfilment of various projects. Working with clients itself needs a capable amount of workforce that knows all about how’s and what’s in the industry. A workspace that is redolent with immense potential and smart resourcefulness can help:

  • Save time and investment
  • Accelerate the project completion speed
  • Deliver the products on time
  • Maintain the integrity and reputation of the company
  • Represent the organization
  • Achieve fastest turnaround time
  • Avoid the scope of error
  • Keep up with the trending technologies and tools

With that said, you should always emphasize on hiring only veteran developers who have specialized in at least one specific technology. It is better to hire a Magento artist with experience of producing high-quality ecommerce portals than look for someone who has a vague mixture of knowledge across several technologies.

2) Synchronized Agility Of Workforce

Also, in order to match with the fast-paced, most dynamic environment of app development sphere, companies should organize designers and developers in line. Such approach creates a powerful agile system at work that promises significant results. This is why many productive companies with exceptional success rate and enviable reputation prefers agile working environment where software engineers are synchronized perfectly to accomplish project-specific goals. Benefits of having synchronized agility work flow are:

  • Accelerated task fulfilment
  • Fast resolution of faults
  • Streamlined work efforts
  • Frictionless deployment
  • Improved human efficiency
  • Ease of Product management
  • Enhanced client satisfaction

3) Dominate With Unrivalled Experience

This factor especially appeals to single entrepreneurial spirits, individuals who want to make fortune on their own. But before you ever attempt to pitch your story to app-craving enterprise companies, it is vital to first create a dominating impression as a veteran app development specialist. Novice start-ups usually lose it due to lack of ability to persuade interested clients with their innovative capabilities. Even if your experience touches somewhere at intermediate level, businesses should still take a glimpse of your ideas and discovery of solutions for relevant projects only if you possess exceptional talent.

Mobile app development is a trending space where experience and potential to make difference to B2B clients offer rewarding results. Hence, start working on your experience and dipping into how competitors have made their reputation in the market. To hit these goals…

  • Get employed: The best way to establish a name in the space of app development is to work and learn all about the development process by taking a job. Putting your ego aside, you should dedicate your time and efforts to a developer role even at remuneration lower than your contribution of services. Spend a couple of years, and do whatever it takes to emerge as a seasoned player able to stand singly and create your own firm.
  • Get certified: Nobody in today’s scenario will recommend your name nor you will be visible to the potential market until you have a proof of your master knowledge. It is advisable to be versed in at least one booming technology (say WordPress, Magento, Java, core PHP, Swift) and OS platform (Android, iOS or Windows). Getting certified means gaining new skilset, and people who add more skills to their portfolio are most likely to be noticed by international clients.

4) Make Your Offers Justifiable

Any business in its underdeveloped mode opts for certain compromises that pay off well in the end for your newly founded IT company. Such compromises help make your client offers much more reasonable, justifying your new-firm-experienced-colleagues state. Form an estimation of quote with pricing that looks less intimidating and more considerable to your first-time clients since the project cost is crucial to the hiring process.

Another flexible approach that helps fetch more business is to offer guaranteed services with payment security. You can ask clients to pay you after they are satisfied with your product. This instils trust in them, convincing the customers of your assurance if not experience.

If you attract more customers like this, you will gradually see your company grow.

5) Think Of Clients’ Satisfaction

Business toddlers must understand how important it is to earn clients’ trust and satisfaction. Do everything you can to provide full app development services with as many iterations as it would take to make them loyal customers. Convince them in one great attempt of your service quality and they will keep coming back to you.

Happy clients also mean you will receive best reviews and recommendations, which ultimately advertises and popularizes your company on a global scene.

6) Raise Patrons With Repeat Business

There are certain industry-grade practices that help make your app development company shine brighter and bring repeat business with regular flow of patrons. Some of them are:

  • Fast Turnaround Time

Entering the industry full of successful moguls means you will need fresh mindset and perseverance to stand close to them. Impress your new clients by completing the project before others can do. Find out how long it takes for your competitors to deploy the mobile app, and persuade your clients with a promise to touch faster turnaround time. Business customers tend to select the companies that save them time in the process of development.

  • Simplicity Of Design

The apps with simple design and seamless user interface have greater chance to attract more customers. Try to make navigation straightforward with clear icons and titles to each function. Users must find it easy to flow across its various pages and reach target content. Make its appearance visually stunning, intuitive and effortless in use.

  • Speed Of Page Loading

Fast responsive apps are everybody’s choice. Who likes to be left behind when the world is accelerating? Make sure your app loads super fast, possibly within 5 seconds. If it takes even more than 10 seconds, it will grace the list of abandoned mobile apps. Adjust the size of visual elements inside the app to optimize the loading speed.

7) Provide Bonus Perks: ASO and SEO

To emerge on top among the millions of apps in the online market, your app needs something more to become noticed and downloaded. Support your app development process with SEO (Search engine optimization) and ASO (App store optimization) services that boost the visibility of newer mobile apps.

Smart companies tend to select IT partners who have all-round versatile knowledge of SEO and ASO. SEO helps business app appear on Google page whereas ASO optimizes the app for its performance in available app stores.

8) Make Content Your Epic Growth Partner

One of the ways newcomers in IT market can trample the taut competition is to appear more frequently in the search results of Google listings. Businesses who are always short on time seek Google’s help in finding them reliable app development partners around the world. If you believe in content-driven approach, your on-site as well as off-site content with proper keywords and marketing vision can bring you on the list of top 10 leading app development companies on Google page.

9) Introduce Obsessive Elements In The App

It goes without saying that social media has changed the way things are shared and made the virtual events seem actual. Businesses can leverage this prevalent obsession with online media to tempt more customers. Users will enjoy gaining access to your app with their social media account, which not only makes sign in process easier, but also enables them to share their experience across different channels.

Thus, integration of social elements also opens the doors for businesses to market their services through word of mouth chatter.

Conclusion

It is all about risk and how much you are prepared to chase your dream. If you are aspiring for a successful mobile app development company, there is so much you can learn and implement. Once you integrate these tips into your business strategy, your goal to reach to the top of the industry will be achievable.

In today’s mobile age, both established and emerging brands are busy enhancing their online presence through mobile apps in order to strategically connect and reach users on the go.

However, to retain business growth and get noticed by potential customers, your app must have better rankings. Since people’s opinions drive your app’s visibility in crowded app stores, you need more positive reviews.

But such good reviews don’t happen automatically. In fact, people tend to visit app stores often to share bad reviews. To expect people swarming in the app store for your app, you must optimize it for better rankings. Here are a few good tips to help you improve your mobile app ranking:

1)  Understand the App Stores Thoroughly

First things first, before you set off executing a strategy to increase your app’s visibility, you should know that there is certain difference between iTunes app store and Google Play.

Both have their own set of terms and elements that are vital to app store optimization. For instance, while Google Play puts massive emphasis on the description of the app, iTunes app store relies greatly on keywords to categorize and display your app.

Gaining full insight into how app stores actually work can help you pull off the app optimization.

2) Prefer a Reliable App Review Plug-in

Rankings are highly sensitive to reviews. One of the best ways to draw better rankings is to ask users to consider sharing their experience. For this, there are handy plug-ins that fit in your iOS and Android apps and simplify prompting the users for reviews.

  • Helpshift is one vital option for encouraging customers to drop reviews after they have explored the app for a while
  • Appirater is another popular plug-in that integrates quickly with your mobile app and prompts users to review the app after set time period. Once they choose to rate, users are redirected to the app store to share their views

Make sure you use these plugins wisely while setting prompt timing.

3) Incentives For Reviews

The fact is, even if you try app review popups, users will not appreciate the idea of writing it. You need more than popups to make them take the action. Here is where incentivized encouragement seems to work. You can think of having:

  • Free In-game rewards
  • Virtual gifts
  • Redeemable Bonus points
  • Coupons

Offer them the promise of such rewards as this is the easiest way to have them review your app. People love free stuff and like to be surprised.

You can wait for them to complete specific actions in your app and then prompt them gently for reviews. Remember that original and decent popups are more effective than generic ones.

4) High Density of Active Users and Traffic

Soon after you have launched the app, you will need to see good amount of downloads. As number of active users and traffic volume soars, your app goes towards increasing its rank in app stores.

Too fetch more traffic to your mobile app, you will need to leverage a thoughtful marketing strategy and online campaigns that are trending in the market.

Efforts like SEO, influencer marketing, email campaigns, PPC and social media create great awareness for your app, creating a substantial flow of traffic to your app.

5) Expressive Screenshots

As they rightly say, pictures roar louder than words. Your app screen shots can play epic role in attracting users and boos their curiosity around your mobile app.

Design images best sustains the description content and represents your app’s purpose. Make your images speak to the audience and explain what it actually contains for them.

You should be able to capture the entire essence of your app and its major inner functioning in at least 3 vivid images.

6) Establish an Exemplary Customer Support

Providing an easy, quick support is a key to retaining existing customers in any business. Exceptional customer service also helps earn good reviews for your app.

Instead of guiding users to email communications for customer support, it would be rewarding to have an in-built chat system inside the app.

There are many plug-ins that provide intuitive dashboard to control, manage and conduct two-way interactions with users. Such direct customer assistance via messages can create a huge array of happy customers.

You can ask them to review your app after they are satisfied with your support. This not only minimizes negative feedback but also improves app ranking.

7) Get More Social

Social media channels are the best modern way to interact and engage with your potential customers. Make a solid social media strategy to interest rich active online community. Such platforms play a momentous role as a part of:

  • Sophisticated online marketing
  • Business Presence and promotion
  • High-quality Brand engagement
  • Rich relationship and interactions

It is apparent that famous online platforms offer an undeniable ground and a mighty opportunity to build lasting relationships with users, influencers and stakeholders alike.

Such powered engagements eventually boost your app’s ranking. Some of effective online platforms are: Facebook, Twitter, Instagram, Quora, Google plus.

8) Create Impactful Content

Be it app description, social media marketing, video or email promotions, whatever you write should have single central purpose: explaining how your app can bring value and create significant difference in the life of customers.

Highlight major benefits and features your app includes. Make your content appear organic and convincing, and avoid pushing it to the extent of looking too promotional.

Your genuine effort will develop trust and consistency among users, contributing to the improved app ranking.

9) App Maintenance and Updates

App users expect newness and innovations as the time progresses and unforeseen trends roll in. To make user experience trendy and engaging, you must maintain your app to the most exceptional standard possible.

Update your apps regularly, which also helps improve its performance and security. Additionally, constant updates go to show your dedication and commitment towards app users and have undeniable part in pushing the ranking.

Remember that app stores prefer to feature those apps that are regularly maintained or frequently updated.

10) Aesthetic Design and Look

User’s idea of your app has much to do with its visual appeal, and it begins with the app icon. Today’s many top ranking apps have eye-catching look and feel.

The icon should represent your app’s real content and its core purpose. With that said, it should not appear too obscure or perplexing.

As user quickly build the perception from the first look at app visuals, it is important to focus on simplicity with convincing use of colours and shape. You can opt for:

  • Bold colours with convincing style
  • Less flashy icon
  • Simple yet attractive in-app visuals
  • Easy-to-use User Interface
  • Fluid navigation
  • Easy-to-understand functionality

11) Description

The first thing you need to incorporate while preparing the app description is the idea of whether or not users will connect with it.

Dig deep into popular trends and understand how your app will complement users before finalizing any description. Any ideal app description should have following attributes:

  • Primary features and core objectives
  • Concise length
  • Integration of most relevant keywords
  • Trendy style of writing
  • Simple, easy-to-understand words

Use precise keywords as used by your target audience when searching for similar apps. Do your thorough research to scoop up right keywords for your app.

Last words

In the world of mobile app development, there is a lot we can do. You can implement almost any idea with the help of strategic use of technology. As for mobile app ranking, you cannot rely on just one single approach.

Increasing the rank of any mobile app is a cohesive process that encompasses a range of efforts. Some of them are discussed here in this blog. Hopefully, it will lead you to push your brand new or existing app to a top spot in app stores.

A new mobile device looks incomplete without fancy apps that make user experience better, increasing the usability of the phone. If you have just opened the recently launched iPhone X or SE model, you must be curious to know how to make the most of it.

Along with new inbuilt features and functionality Apple has introduced in the native environment of the phone, you will require certain cool apps whose intuitive, interactive and immersive features will make your life even more organized and easier.

Here we have compiled a list of 15 essential apps based on their usability, importance and popularity for new iPhone devices in 2021.

Google Photos Facetune 2 JEFIT
Housecraft Kindle Google Trips
Quik Uber Dropbox
AccuWeather Waze Tweetbot
Venmo OpenTable Overcast

 

1. Google Photos

Apple already offers iCloud photo storage services, indeed. But Google Photos could be a considerable option for iPhone users since it also treats iPhoners with the benefit of unlimited photo storage.

With this app, users are allowed to store endless HQ photos in their Google account with as much as 15GB capacity for their Google drive space.

Google’s Smart search tool helps users find popular objects, places and event photos. Even iOS 10 version of the Apple’s app follows the similar approach.

2. Facetune 2

This is a new freemium version of a photo editor that will surely make your selfie experience much more fun. Facetune 2 has got all amazing features you need to make your look enhanced in your mobile snapshots. Some of its exciting features are-

  • Appearance adjustment
  • Common editing features
  • Compare tool
  • Magic camera

Through in-app s and subscription, users can redeem more tools within the app.

3. JEFIT

JEFIT app could be the best mature resource for people looking to increase their strength and build a mighty physique. Through its database of thousands of effective workout routines, users can hit their fitness goals: strength training and body building.

Some of the specialities of the app are:

  • Various routines categories based on target body part
  • Detailed instructions
  • A reliable workout planner
  • Detailed exercise videos
  • Progress tracker & Timers
  • Options to personalize your JEFIT profile

Supporting real-time exercise regimen, the app looks complete. Its free version supports ads, its pro offers more advanced features and ad-free experience.

4. Housecraft

Housecraft can fulfil your house redecorating dreams. Using iPhone’s augmented reality capabilities, the app gives you a neat view of how a new piece of furniture you are thinking to buy will look in your house.

The app lets you choose 3D models of couches, chairs, computer desks, coffee tables, vases and any other piece and place them virtually in your home.

5. Kindle

Being quite a celebrated app among readers, Amazon’s kindle helps users harness their digital library on their device. Kindle is a great marketplace for book lovers and the best ever e-book reader online.

Benefits of Kindle:

  • Its book viewer offers customizable features so that readers can configure different components of reading as per their taste.
  • You can adjust font size, background colour intensity and zoomed view as you desire.
  • The app also keeps you on the same page by automatically synchronizing your reading progress across devices in use.
  • It has reader-friendly features such as bookmarks and notes.

6. Google Trips

Google understands their users like no other app. Here is Google Trips that literally brings your Smartphone to its real use by transforming it into a handy travel companion. It organizes your travel itineraries and reservations from your emails into properly sorted trips.

How it works:

  • Seemingly cognitive, this app collects various details of your hotel booking, car and flight reservations and tour routes
  • Google Trips then learn about your interests and tastes to enrich your trip with considerable recommendations of outing plans, local sightseeing
  • Its offline support allows users to save the consolidated trips details locally to their iPhone, saving on Wi-Fi or other heavy roaming charges

7. Quik

GoPro’s Quik is an AI-based video assembly app that helps you edit your footage’s and intelligently transforms your video and photos into cool, snazzy montage video.

This smart app has intelligent ability to choose major highlights and moments from up-to 200 photos and video clips saved either in your internal memory or on cloud.

Users can:

  • Adjust visual effects, put texts and titles over the video
  • Select from free 80 songs to go with the video
  • Alternatively add your own music
  • Save the videos in two resolutions
  • Even share it across various social media channels

8. Uber

By 2018, Uber has made a household name for an on-demand taxi booking and sharing app. In the field of public transformation, Uber has almost dominated others and disrupted the market with its flexible services and powerful momentum.

Uber enables users to:

  • Easily set up their account
  • Book/share a cab within quick seconds
  • Avail premium black car service
  • Save time and waiting on fare bargaining

Uber calculates your cab fare automatically by credit card or PayPal.

With new iOS 10 device, you can use voice command for Siri to order an Uber ride for you.

9. Dropbox

Deemed as pioneer in cloud storage, Dropbox helps you with the online storage of various files and documents and you can easily access them across any device you use on the go.

  • With Dropbox, users can enjoy:
  • Minimum 2GB of storage capacity
  • Syncing their files and photos
  • Offline access feature for quick look
  • Sharing files with peers
  • Sending files to people without Dropbox account
  • Collaborating with fellow members for work

10. AccuWeather

Before you go out for the day, it is nice to be updated on weather conditions. This is what AccuWeather does. It keeps users informed of detailed weather forecasts in detailed fashion. It can give 15-day outlook and minute predictions of hyperlocal climate.

AccuWeather’s outstanding features:

  • Animated weather information
  • In-depth Forecast summaries
  • Radar maps
  • Customizable forecast details
  • Climate-related videos
  • Apple SmartWatch support for quick weather report

11. Waze

In a traffic-packed city, Waze could be a real time saver. It is a brilliant useful navigation app that comes handy when you are driving on your own inside the city.

Waze is your best navigation assistant that minimizes your traffic burden by finding you the fastest, frictionless and efficient driving routes to your destination.

This is what Waze does:

  • Provides Focused navigation assistance
  • Delivers Real-time traffic updates
  • Collects reports from other Waze users
  • Enables automatic rerouting
  • Provides cheap gas alerts
  • Makes you aware of time-consuming obstacles/situations

12. Tweetbot

No one can deny the power Tweeter as a social media platform gives its users. It drives people’s lives in so many incredible ways.

However, its official mobile app is not in its fully mature form, causing users a good amount trouble finding new posts.

The app is constantly updating and adding new features, which often results in inconvenience.

Tweetbot comes to your rescue as it is simple to use and allows for a chronological feed on Tweeter in a straightforward fashion.

13. Venmo

Tired of worrying about trying different payment methods for people you pay? Try Venmo, a person-to-person payment app powered by PayPal. With Venmo, you can make and share hassle-free payments to anyone you wish.

Offerings of the app:

  • Users can instantly pay anyone using your balance in Venmo account.
  • It also allows you to link your bank account or debit card, which makes it a great option for people who regularly exchange money with various sources.
  • Users can trust it with information security since the app has data encryption system that protects all your financial information.

14. OpenTable

Open Table is the app designed to save you from the last minute struggle for table reservations at your favourite restaurant.

The app is a reliable restaurant finder and reservation aid that users can use to search for restaurants by cuisine, speciality, rates, date and proximity.

With OpenTable, users can:

  • View the more than 43,000 restaurants worldwide
  • Spot the place on the map
  • Refer to their business details
  • Check its photos, reviews and menus
  • Book unoccupied tables
  • Invite guests
  • Use Siri to book a reservation

15. Overcast

If you are addicted to power audio quality, Overcase is a must-have iOS podcast app for 2019 generation. It offers flawless design standard and high-quality powerful audio and podcast management experience.

Feature-rich and clutter-free, Overcast seamlessly supports episode playbacks and downloads, offline play and online streaming and notifies you of new episodes.

Some of the sterral features of Overcast app are:

  • Deft performance
  • Online streaming
  • Voice boost for normal sound levels
  • Smart speed for gaps recovery in the podcast
  • Zero audio distortion

Words in conclusion:

These are just a few great apps among the pool of cool apps for new iPhone (2019). Of course, we have not included gaming, entertainment and other usable location finding apps since the list compiles the most essential apps for Apple’s new model.

The best aspect to notice about some of these apps is that Siri’s intelligence is seamlessly integrated to provide users with unforgettable experience and luxury of convenience. As the year proceeds on, we can expect to see much more powerful apps built with latest technological innovations.

Future promises and possibilities have always been an interesting subject for human kind. For filmmakers and fiction authors, concept of future human society and technology engendered creative portrayals which gives us the opportunity to explore extraordinary territories on and outside the Earth.

Earlier, technology in movies seemed unreal. But with advanced movie making special effects tool, it is no longer bizarre to portray futuristic vision of tomorrow’s society with detailed visuals.

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Many movies touch the theme of dangers of using new technology and question the difference between human and tech-based applications. Some of them are pure fantasies or criticize human greed and its severe consequences. But the best ones powerfully mirror our society by taking us into its future version.

Now, this is the best time to take a walk into history of top 15 brilliant movies that explore real-world technologies, directly or indirectly. Here is the list:

 

1. Metropolis (1927)

This film is believed to be the first ever classic on technology that explores the difference between classes set in dystopian future. The futuristic concept of Metropolis depicts the expanding gap that materializes between the rich and the poor as cities become overly civilized.

Directed by Fritz Lang, the film portrays the unpleasant impact of selfish industrialization on different grades of people and portrays a product of futuristic technology, instigates chaos etc.

 

2. Prometheus (2012)

Having distinction of being regarded as the remarkable sci-fi film, Prometheus unfolds from the mind of Ridley Scott who also directed the old classic Alien. The story jumps forward to 2093 when Weyland industries, using technologies of Google, Apple and Space X, harnesses a team of humans to fulfill the mission of finding the creator of humanity.

The intriguing attractions here from the technological viewpoint are:

  • Eighth generation humanoid android
  • Remotely controlled surgical robots
  • Automated medical procedure Pod

3. Inception (2010)

Emerging from the intelligent mind of Christopher Nolan, Inception cleverly plays with state of illusion and reality, creating an effect where both seem to blend into each other. The brilliant movie lives on the concept of vivid dreams that looks so real with the help of incredible special effects used by Nolan.

Know More : Top 20 Movie Apps Every Film Fan Needs On Their Smartphone

A dream within a dream – the kind of concept that goes overhead yet amazes viewers with its newness. With such technology, it becomes possible to deceive someone to the extent where they sometimes need a reminder to believe that events are real and not a dream.

 

4. Eternal sunshine of the spotless mind (2004)

The film basically was a love story starring Kate Winslet and Jim Carry. To forget their past moments of romance, lovers Joel and Clementine resort to Lacuna Inc to erase their memories after the break-up.

In reality, such technology is tested on mice which resulted in the discovery of the memory-erasing gene. This breakthrough will benefit patients coping with post-traumatic disorder. The best part of the movie is its cinematic visuals on formation, deterioration and storage of memories was helpful for neuroscience.

 

5. Her (2013)

In Her, technology remains epic and significant, playing a vital yet unobtrusive role in Theodore’s life, creating a new technologically unruffled vision of the future. The lead character leverages keyboard-free version of life where everything is driven by voice-enabled services- powered by Artificial Intelligence.

Quiet and helpful, Samantha as a technology is still considered as a project in concept as it does not promise to come to reality as yet unlike Apple’s Siri, Amazon’s Alexa and Google’s Google Now.

 

6. WALL-E (2008)

It is a thought-provoking, haunting portrayal of the situation of Earth in 2805. Here humans have evacuated the planet and WALL-E cleans up their mess and interacts with a probe visitor robot EVE.

The movie takes a critical look at the consequences of consumerism, poor waste management and extreme pollution, showing a horrible stack of garbage on Earth that makes our eyes pop out.

 

7. Iron Man (2008)

Full of unforeseen gadgets and awe-inspiring weapons, Iron Man is another film based on futuristic technology that fascinated the audience in 2008. Robert Downey Jr plays Tony Stark who is a billionaire playboy, the engineer and the industrialist.

Tony Stark’s laboratory is packed with marvellous gadgets built with unbelievable technology, Iron Man suit and gesture-based computer for designing his exoskeleton suit.

 

8. Blade Runner (1982)

Rick Deckard played by Harrison Ford is a Blade Runner of the title who tracks down human clones and replicas who have gone out of their way of their assigned missions. It is Los Angeles 2019 where flying cars is a common sight to behold. Imbued with Asian influence, Blade Runner creates a sci-fi world that fits close to reality.

On the whole, the movie gives a message of warning that humans need to be wary of such technology that has ability to reproduce us.

 

9. The Terminator (1984)

In this 1984 futuristic thriller action, Arnold Schwarzenegger played an iconic robotic cyborg assassin referred as The Terminator. It encompassed several elements such as human-faced machines, time travel phenomenon and the rise of the machines (prelude to Matrix, perhaps).

Know More : 15 Best Live Streaming Apps For Android and iOS

A legendary movie of its time, the story has Arnold as a machine (The Terminator) with a face of human, pursuing Kyle Reese who is going back in time to chase a woman named Sarah Connor.

The film’s concept of AI-enabled machines has come true though it still lacks ability to think and take actions like a human brain.

 

10. The Net (1995)

Based on real-time possibilities of cyber threats, The Net explores the sudden hazardous troubles of Angela Bennett (played by Sandra Bullock) who is professionally a computer-savvy analyst. This theme sounds too real if thought from today’s technological world where data security is under a constant fear of being violated.

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11. The Matrix (1999)

Creating a much frisson and stimulation among pop culture, The Matrix was the first of the three part trilogy about an uncanny alternate reality that exists beneath us. Focused on Wachowski brothers, The Matrix emphatically suggests that what we experience and perceive is just an illusion, a virtual computer simulation controlled by sentient machines that took over the human race.

The film conveyed the unique ideas of artificial reality, Wall running and Bullet time. Wildly imaginative and highly intricate, the movie influenced an array of video games, novels and similar themes of movies.

 

12. Minority Report (2002)

Set in 2050’s, Minority Report exhibits technology that supports precrime analysis to stop horrible crimes before they actually happen. Tom Cruise, hot favourite actor, plays precrime chief John Anderson, who gets close to the clues through transparent, screenless, gesture-operated holographic 3D computer technology. We can sense today’s Virtual and Augmented reality and the imaginative vision of technologically bleak that can happen in 2054.

 

13. Gravity (2013)

Gravity shows the possibilities of undesirable catastrophe in space and what to do when disaster strikes out of nowhere in a place where only pure human adroitness and experience can get you out of misery. Dr. Ryan Stone played by Sandra Bullock is a biomedical engineer who is stuck in space with her team mates fighting the crisis imposed by vandal Russian manoeuvres.

 

14. Avatar (2009)

The legendary director James Cameron’s Avatar was a massive success as it thrilled the audience whisking them away into an entirely different world. The story explores the unforeseen planet Pandora, where native inhabitants are called Na’vi, blue-skinned, 10-feet-tall creatures with a tail.

One can instantly feel impressed by Cameron’s use of high tech gadgets, helicopters, spectacular graphic visuals, and flying dragons of the Na’vi resisting the gunships of humans. Though we see the juggling and friction between traditionalism and imperialism, you can adore the world of Pandora and their people’s unusual rituals and notions.

 

15. WarGames (1983)

In this movie, David Lightman played by Mathew Broderick accidentally triggers an untoward calamity. Previously a hacker, David gains access to WOPR (War Operation Plan Response), a supercomputer for war simulation, which leads to dangerous crisis of nuclear war. His mistake can cost really big. WarGames was made in the midst of cold war and seemed to have adopted the theme of Nuclear war possibility shown in FailSafe. Today’s hacking attacks and server data damage are the real-world examples of WarGames.

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Conclusion:

That was the compilation of top 15 Hollywood movies that fantastically visualized upcoming futuristic technology in that era. After watching them, we can surely confirm that these stories represent a simulation of next emerging world. Today’s tech creator companies can turn to such unusual cinema and the work of visionary Sci-fi writers to make the imagined landscape tangible. Thanks to digital filmmaking technology that made it possible to bring accuracy in tomorrow’s technologically sophisticated world. We hope to see more innovations coming our way.

With the growing traction of technology, new techniques are coming up and disrupting industries like education, healthcare, real-estate, e-commerce, finance, social media etc. And one such technology is the Augmented Reality, which is the process of integrating digital technology with the user’s world in real time.  As it has gained momentum businesses (start-ups and companies) are trying to explore innovative approaches to harness its maximum potential.

AR which is close to the real world allows a wide range of professionals to offer a unique experience and perspective to sectors and also help them and their customers save time, and hence, speed up the buying process. According to IDC study, the revenues for AR market is expected to grow around USD 162 billion in 2020.

Curious to see how it has created a multitude of opportunities in different sectors? Take a look…

ar changing future of business