Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. It is rapidly growing from retail, telecommunications and e-commerce to insurance, healthcare and government, organizations across industries must meet user expectations for real-time, convenient ways to conduct transactions and access information.

Today, mobile devices and the mobile applications that unlock their value which are the most popular way for people and businesses to connect to the internet. Responsive and successful, organizations need to develop the mobile applications that their customers, partners and employees demand. Yet mobile application development might seem discouraging. Once you have selected the OS platform, you need to overcome the limitations of mobile devices.

In current days businesses are challenging with market trends to build the best digital products. The same thing happens in terms of mobile app development also where businesses are moving toward application development due to the increasing demand for mobile apps and their handiness. There are hundreds of apps on the Play Store and App Store already. Therefore it is hard tough to win this huge and constant competition. Therefore coming up with some unique app ideas and building the most authentic apps for businesses and individuals has become a important Challenge for mobile app developers.

The performance of an app depends on many factors that can range from competition to marketing budgets to complete providence. But beyond these factors, poor research and poor process execution are common reasons why apps fail when launched.

Following are some common things where an app fails in Mobile App Development

1. Poorly Researched Market & Audience:-

Long before development begins it’s essential to have a deep understanding of your product’s target audience. Not only is audience research necessary for developing an app that addresses a specific user need, but it also aids in the development of marketing campaigns that will attract users. A successful app launch strategy is firmly rooted in user research. There can be multiple groups of users for an app, so during the early planning and discovery stage of a project, you have to identify the product’s central demographics. Developers don’t care about marketing the app because of the challenges while taking it to the market. You should look for the right tools as well as platforms that can help you in marketing.

2. Lack of Originality:-

Another major reason for why apps fail is that they often simply are not original. App stores are over saturated with similar apps. Today’s most successful apps have a powerful, single value proposition. Competitive research will help expose your competition’s strengths and weaknesses to define your own competitive benefit. Building a product that offers the same features as your competition would not help you win over users.

3. Choosing Platforms in incorrect manner:-

The primary objective of any mobile app is to provide users with a solution to a specific problem they collectively face. Without a solid understanding of how user behaviour changes between operating systems, you’ll find it difficult to develop an app that addresses the specific needs of your target user group. it becomes a major problem when apps fail to execute well across devices, networks, and operating systems. It comes down to analysing your target market, and core user demographics to choose the option that best suits your business. Android and iOS as well as other platforms have very spontaneous interface guidelines. Despite this, they operate in different ways and appeal to different user groups. Your users’ choice of smart phone can provide some useful knowledge from statistical data alone. This is because users are using devices with varying screen dimensions. In this regard to overcome the mobile app development challenges, developers should adopt a responsive design at the time of developing an app.

Read Also : App Testing Challenges and How to Overcome Them

4. Poor User Performance:-

It is one of the biggest reasons when apps fail. There are a lot of mechanism involved in building an app that offers a great user experience. At a base level, your app needs to be sensitive. If a user struggles to perform basic functions on your app and cannot figure out core functionalities easily, the result is very poor usability. There is no deny that initial interactive mobile applications is a huge way to attract customers. With built-in sensors, apps can become more helpful as well as interactive. This can be very demanding, but to make the process easier, interactions should be there during the design phase.
Some other examples of poor user experience include:

  • App presentation issues (slow or lagging)
  • Long load times
  • Long register processes
  • Features that are hard to access

5. Improper Testing:-

While it’s exceptional that an app will launch without small bugs, making certain you invest in Quality Assurance before shipping can ensure there are no main issue. If an app isn’t experienced properly, it’s bound to be current with bugs that impact user knowledge and is willing to collide. A single collide is more than enough to stop users from ever using it again. In fact, some of the most common harmful reviews on app stores are related to apps crashing. App testing must be done carefully, with a documented process in place, to ensure that your application is market-ready. In today’s mobile app market, it doesn’t take long for users to pass judgment on the products they download.

6. Developing a world-class app:-

There are several apps existing and initial an app that stands out from the crowd is strong. However, if you want to save your app and work through mobile app development challenges, there is a need to include sensitive design, usable character and graphics for a wonderful experience. Picking a main, valuable, and appropriate development technology for an application is the main consideration for the developers. This gives you a thought of whether to make a native, hybrid, or a cross-platform application. Developing an application that is adaptable and versatile as per the customer’s need is really a difficult task.

7. Interactive apps:-

There is no denying that early interactive mobile applications is a huge way to attract customers. With built-in sensors, apps can become more helpful as well as interactive. This can be very demanding, but to make the process easier, interactions should be there during the design phase. With the tech progressions, advancement, and innovativeness, there has been a boost in the mobile market. It’s not only about the functional features of the application but about the whole app. The apps should be designed, keeping in mind the user friendly features. Aside from recognizable designs and colours used, the application should be able to attract the user’s attention effectively with valuable features.

8. Battery consumption and performance:-

Battery consumption and performance are very important in the mobile app development process. A good app is one that consume less battery without compromise the performance. In this regard, you can create a beta version and get it rigorously tested until it performs smoothly without battery issues. If there are issues, you will face challenges in mobile application testing, thus make sure to be careful while testing.

9. Keep it simple:-

Making a mobile app simple and understandable to users is yet another challenge faced by the developers. As shared earlier in our guide around overcoming the app development challenges, this can be achieved by implementing a simple structure and adding quick tutorials and instructions, wherever required.

10. Security:-

Security issues are a worry for developers and are yet another real challenge in mobile app development. The application ought to be free from malware issues, or else, it can make software or hardware disintegrated which will require additional time and expense to resolve such issues.

Read Also : Major Challenges To Multilingual Application Development

11. Get Your App Noticed:-

Getting noticed is the biggest challenges for mobile apps. Thus, an application should contain high affecting and functioning features. The mobile applications should perform quickly to fulfill the user requirement. As the competition is high, there are cases that other organizations have fostered a similar mobile application with better features and designs that have better appreciation in the market niche. With the most recent tech advancements, the designers and developers need to create the best applications according to the latest trend.

Recently launched mobile apps should be updated and launched regularly to keep users engaged through new updates and features. An app that fails to believe the significance is unlikely to generate interest from the audience.

The following aspects need attention

The following aspects need attention

1. Market Needs

A basic reason why mobile apps fail is a lack of considerate of real-time market needs. Unless the app has some single value proposition, it will neither have a sound user base nor add value to the brand. Novelty is crucial in today’s market.

Blippy has been an example of a case where an app was developed for an needless contribution. A be short of of proper research eventually led to the app’s finish.

2. Target Audience

While developing something, you must consider the peripheral viewers that will power the app’s success. Your audience and its subsets should all relate easily to the App features.

Technical Inefficiency

This is software-related issues that might have been ignored or not implement to the best. If a feature slows down an App presentation, creates an error-ridden skill, and causes recurrent crashes, it is an overall poor user skill. The following create technical inefficiencies-

1. Uncertainty in Mobile App proposal

If your application will run on the iOS or Android platform, you are work for some complexity if you are not basic on your goal audience’s demographics and their mobile devices of preference.

It means that you cannot go with a specific platform only because it suits your disposition.

unproductive apps are not just a outcome of the issue with the app’s management, fineness, or not have of user experience but also because the developer did not study the policy watchfully.

2. Feature inequity

Many apps are discarded after the first use because they fail to get the stability in quality defined. There are moreover several or too only some features getting just the right percentage require watchful preparation & appreciative.

3. Unbalanced Backend Support

For an application to be secure, you need a healthy backend hold-up. With cloud machinery at your deletion, it is time to hold faster and better earnings of hold and storage space.

Several documented instances exist in which the apps could not handle the traffic spike, disturbing customer devotion & return visitors to the app.

4. Unoptimized App presentation

Unoptimized apps result in a failure of attention from the addressees. Poor optimization is one of the reason why mobile apps fail. App presentation optimization can regularly be unsuccessful because of coding issues, bandwidth limits, and drop in network protocols.

5. Prevention of beta Testing

There is only 4-6% of Apps are free without virus. Acceptable difficult & iteration is crucial for an app to hand round its reason.

While accurate testing could take time & money, it will also place the ground for a perfect performance of your manufactured goods. The main criterion for app creation are starting an boundary with the user. If your app does not provide any message or opinion to users, they will surely be less interested in using it. User experience is important for all apps, especially when appealing to your objective viewers.

Following is the par user experience can happen because of:

1. Difficulty in Usage

In user knowledge, app creator regularly make it an difficult issue. The biggest cause Apple assemble so much attention quickly was its ease of procedure. Unless a user can place the right buttons in your app in one set off it is not part its purpose.

2. Instance Reduce

There are three kinds of time issues that will bother any user:

  • Loading
  • Registration
  • presentation

For any app to have a duplicate company & viewers, technological glitches mustn’t measured down the load time. Second, registration on the app needs to be fast & well-organized. And third, the app’s presentation itself should be devoid of any time lag. User trouble on any of the above way sub-optimal user knowledge. An crossing point that allow the viewers to use the app without any trouble and has good value addition ensure the app’s success.

3. Update crash

Your application is for your users. Breakdown to know what they think about your app can interpret into trailing the customer base. User feedback is valuable as is respond to it.

When your app is released, you try to sell it hard to your customers, not realizing that you need to pay attention to their feedback. Fixing user issues is essential to retaining customer loyalty.

Issues in Mobile App Development if paid app available

A free app is an app that is free and doesn’t charge you anything to install it is also known as premium apps, which are those that a user pays a one-time price to download. These apps are regularly paid for and most likely don’t include advert. Paid applications are really fairly admired and single due to what they have to offer in particular markets, such as gaming, education, etc. Make sure that you put the proper app price and that the related viewers is attracted to your premium app.

While being a fewer ordinary choice, this one does have a sizable and profitable market of its own. Free apps make it simpler to attract a huge number of new users, which is related to the previous point. Having a large user base for any app is definitely beneficial, but this is especially true for network-based apps.
There is essentially no download limit for free apps that are available in the Google Play Store and Apple Apps Store. The user is not experiencing any difficulties. They can immediately download your app, give it a try, and decide if they like it. In general, more people download free apps than paid apps.

Mobile App Development if paid app available

Pros of using a Paid App scheme

1. Distinct user base:-
persons won’t download your app on a uninstall it afterwards as they must pay to download it. Every user of your app will be authentically involved in what you have to suggest.

2. Assured profit:-
There is less hesitation concerning the earnings you will make for each install because all of your app customers will have to use a exact quantity of money to download your paid app.

3. considerable stats:-
In the case of a paid app, the analytics are simpler to track because the app interchange is more reliable and planned.

4. Enhanced Appointment:-
The cost of downloading your app is paid for by the customer. Thus, their main objective is to get the mainly out of their savings. in its place of just downloading it and putting it on the rear burner until they clean their device, paid app users will be more active with your app and utilize it more commonly.

Cons of using a Paid App strategy

1. High Chance
The app users have upper chance as a result when you mark your app. If you want positive reviews on the app stores, make sure you offer better description, high-class material, and customer support.

2. Smaller amount Download
There will for all time be less users of paid apps than free ones, regardless of how small you cost your software. Even if you take delivery of high-quality downloads; there could not be a important calculate to show off about.

3. Restricted profit
There are restrictions when it comes to optimising the earning prospective of a premium app, even though a fixed income is at first promised. For example, a purchased app cannot display advertisement. Additional, your app users will command extra complicated kind or bigger scalability as soon as you increase the membership fees.

4. Additional plan cost
The coding, along with the build excellence and everything else concerned in produce the app, may be difficult and time-consuming. However, creating such a paid app can be costly and need a sizable funds.

Pros of using a Free App strategy

1. No threat expectations
The user assumes no threat because the mobile apps are free to download. Without having to consider the app’s value, they are more likely to download it. If they don’t like what’s within, they can always uninstall it. Hence, the possibility of conversion increase as the number of downloads.

2. Lowest standards
Users’ prospect for free apps are considerably inferior than those for paid or best apps. There are minimum standards that users thought will turn into at risk by little apps because they do not give more opportunity. The probability of harmful ratings and review is lower among users of free apps.

3. High visibility
Since free apps are the most admired category on both of the top app provisions, your free app will have a group of visibility there. As a result, more users are likely to download the app, and more sponsors, marketers, and advertisers are probable to pay attention on it.

4. Additional downloads
Free apps should logically get more downloads because they have a lesser usage difficulty and are greatly observable on app stores. One of the most major indicators for measure the presentation of your app.

Read Also : Top 11 Challenges Faced By Mobile App Developers

Cons using a Free App strategy

1. Elevated struggle
There are millions other free apps competing for your customer’s notice. Many company offer free apps with unique settlement for users. There is important to understand the high struggle you find for a free app strategy.

2. Depend on top of a third party
In order to uphold proceeds and income information, free software must considerably rely on exterior source. You would have to rely on other people for promotion and ad profits in addition to your consumer’s motivation to promote or give to.

3. Hesitation of profit
The quantity of profit you make from a free app relies on whether or not users pay for the best version. For each app download, you do not accept a certain amount of money.

4. Lack of reliability
Your app was provided without charge to users. It is likely that users just downloaded it on a notion, may not really use it, and may even uninstall it right absent. When your app is offered for free, it is testing to put up a dedicated user stand.

Redbytes Software Private Limited

Here’s why you should start building your app with a top mobile application development company like Redbytes Software Pvt. Ltd.A team who’s trusted since 2009 for creating amazing apps in various platforms (iOS, Android, Windows etc. Since then, we’ve been learning, discovering ourselves and striving to grow every moment. As a mobile app development expert, we specialise in creating digital factors that are simple, usable, functional, reliable and intuitive enough to create better user experiences.

Redbytes Software pvt ltd

Alongside with Android and iOS mobile app development services, we also provide web app development, high-quality content and much more. Our experienced team of business and IT professionals integrate together an agile approach and next-generation tools and technologies to bring you a business product that gives your business a distinct advantage. The road to success is paved with smart phones. So if you get a grip on your user’s mobile phone, you will get a grip on your business.


• iOS App development: We strategize, design, build and manage optimal solutions for your mobile app with iOS app development services, thus providing an indispensable range of services.

• Firebase: Redbytes build better mobile apps by implementing the highly reliable and dynamic framework Firebase on client projects and in-house apps.

• Xamarin: With Xamarin app development, we create great cross-platform apps in quick-time for businesses. Domain/Industries:

• Education: We create effective educational apps that promote organized learning to keep children engaged as well as informative.

• Tracking and delivery Apps: We help you create user-friendly & smartly-coded tracking apps to optimize your business needs.

• Marketplace: Redbytes builds top-notch marketplace apps in the simplest ways across different platforms by integrating services like Prestashop, Python, ODOO, Magento.

• IoT: With innovative market-leading software solutions, we devise a unique IoT development process that caters your need, and build apps that suit your purpose.

How it works:

How it works

Step 1: Contact us via mail/What Sapp/phone

Step 2: Designers will provide you mock-up

Step 3: Get estimated time and money for your project

Step 4: If you are okay, you can sign the agreement

Step 5: Share your requirements to get them evaluated

Step 6: Once approved, developers start working

Step 7: When developing is over, thorough testing takes place

Step 8: Make payments according to milestones

Mobile app development process in Redbytes Software Pvt. Ltd.

1) Gathering and analyzing requirements:-

  • Understanding your business
  • Analyzing project requirements
  • Sending a project estimation

2) Developing the product:-

  • Eating a visual representation
  • Designing wireframes
  • Designing UI and UX
  • Establishing parameters
  • Creating project phases
  • Sending feedbacks

3) Offering quality assurance:-

  • Testing the app
  • Sharing reports
  • Getting the client’s approval

4) Launching the product:-

  • Configuring the server
  • Double checking dependencies
  • Launching the app

Additional Common reasons for app crashes in Mobile App Development

1. Not difficult on Real Mobile Devices

Testing is necessary when the real deal is testing on real devices, which helps check an app’s presentation in real user situation. This leads to faster recognition and fraud of bugs. However, it can be challenging for teams to make sure complete test treatment for their apps, given the highly split mobile user stand. Due to budget constraint, team often finish up releasing apps that aren’t carefully experienced on sufficient genuine devices and platform. This strength result in an unexpected app crash for an end-user accessing the app via an untested device.

crashes in Mobile App Development

Team can’t have all the essential mobile devices in their mobile difficult labs.

Using emulators or simulators for each device is also practically not possible.

Adopt a valid device cloud can help teams achieve broad mobile testing on needed platform in such a case.

2. Reduced Network Conditions

It is essential to consider that mobile devices have unique network configurations For example, a few devices may support speeds up to 4G, and others may support network speeds up to 3G.
A developer may have tested the app’s presentation over a good Wi-Fi relation, but an end-user is difficult to use the app in poor network situation.

3. Unsuitable Memory Management

Memory is very important mainly for mobile operating systems where RAM is often forced. With different mobile devices operating on varying memory capacity, developers must make sure that apps are memory-efficient for many devices. If an app consumes surplus memory in the conditions, it may guide to incompetent memory consumption for other apps or, in the worst-case situation, an app crash or freeze. Every app holds precise object reference that need to be released to make memory available.

Developers must make sure that only the required objects are to be paid and free quickly. To learn more about memory management, one can refer to the official documentation on memory management for Android and iOS.

4. The Agile background of enlargement

Operating systems are upgraded at regular interval. In some cases, the OS is stable, but the user hasn’t updated the app, resulting in an app break down.

These days, mobile teams repeatedly use third-party services to speed up increase and supply additional features. But integrating these services brings its individual set of complexity. To do so, teams must ensure that their apps are cross-platform tested. Testing apps on the latest and legacy versions of Android and iOS operating systems will help teams identify any discrepancy or bottlenecks.

5. Exclusion managing

An app crash because of a unexpected way out in the program course due to an unhandled exemption. As app development involves difficult encoding, errors are predictable. Exception handling is an effective technique for managing such unexpected app behaviour. In any of the above cases, an appropriately programmed app with well-defined exceptions will catch such unexpected behaviour and swiftly terminate the app’s activity while keeping the end-user informed.

6. Terrible review and Ratings

Ratings and reviews often make all the variation when a potential app user choose between multiple competitor. By beta testing your app, you can simply stay away from the risk of piling up bad reviews that make your app unmarketable.

7. Uninstalls

App crash don’t influence potential users only—existing ones are not secure also. A bad user knowledge can guide even the most reliable users to the struggle.

8. Interrupted or Lost Transactions

If you possess an ecommerce app, you should be most concerned about app crash. A lot of attempt goes into securing a exchange, so chant a buyer to technological error is a little you want to let alone.

9. Insufficient Testing

It is impossible to carry your users a constant and dependable app without thorough testing. To stop or decrease your app’s risk of deafening, test it continuously. Testing your app accurately involves action so in several organization environment. This might mean annoying it on dissimilar platforms, devices, resolutions, orientations, and even networks. One error common among developers is the trend to test an app feature by feature.

The main idea behind testing is to practice these issues first-hand before the user does. To fully run your testing correctly, we recommend some powerful tools. These tools have effective crash-reporting quality that help to keep track of your app’s issue in real-time and also repair bugs automatically.

Best Practices for Avoiding Crashes in Mobile App Development

While we are talking about the probable reasons why you’re experience the issues describe above, we also talked about how to troubleshoot them.

However, an even improved advance is to incorporate some worldwide strategy that ensure your apps enjoy optimum stability.

Best Practices for Avoiding Crashes

If you’re looking to recover the presentation of your apps, then you should consider the following tips:

1. Use mistake Monitoring Software. 

This is a great tip for staying ahead of the game. These software tools check your app and collate all the data you need to identify, anticipate, and resolve application problems.

2. Follow all presentation metrics possible. 

Monitoring tools already do a great job keeping an eye on your app’s mistake rates, but you may want to do more by looking at other metrics such as measured pages, CPU usage, and request rates. These metrics often expose loophole that afterwards result in crashes.

3. Keep testing. 

Inadequate testing as one of the causes of app crash. Though apparently far-fetched, the end objective of your testing should be to get your crash rate to 0%. consequently, whether it’s server tests, local devices, or network tests, make sure to fire on all cylinders even after deployment. Being practical about your app’s constancy and in general physical condition will benefit you and your customer base tremendously.


A mobile app that crashes frequently is a restricted access even the most faithful clients will not often stand. Further than losing a considerable part of your user base, these issues will finally get you into a lot of business problem. Therefore very important to move towards crashes proactively rather than reactively.

Poor memory management remainder one of the most common root cause of mobile app crashes. Your app can also be exposed as a result of unproductive exemption treatment, hardware inappropriateness, and insufficient testing. We expect that these belongings help you bring your app users that most favourable client knowledge.

Mobile apps have been around for almost a decade now, which means technology lovers are highly acquainted with what they are presented with in terms of digital solutions. In order to remain updated, informed and strongly connected at any given place and time, users need smart mobile apps that deliver solutions with minimal interactions.

While futuristic technologies like Artificial Intelligence, Machine Learning and IoT have transformed the conventional face of mobile apps, users are expecting to have even smarter and more evolved mobile applications, tossing more intense challenges down the path of mobile app developers.

Let us take an unbiased glance at all possible challenges mobile app developers are most likely to face in today’s time.

1. Innovative Elements That Beat The Competition

The crucial stage of mobile app consultation is when you have to make a very pivotal decision of winning the target audience and overpowering the competition.

Finding the correct field of interest and ensuring your app will be successful enough to beat the competition is a work of diligence.

In the industry that is known for changing trends and giving rich user experience, developers must have superior talent to outperform the similar products in the App stores.

The challenge is to overcome the pressure of developing the most original, aesthetic and innovative application, the one that people can notice and embrace for lifetime.

2. Optimizing The App For all Devices and Mobile Screens

From Android to iOS and Windows, all devices come with various screen size and resolutions, each offering unique environment and ecosystem for developers to work on. For developers, the challenge is to create apps that perform exquisitely across all device screens.

Each time they build an app, it becomes important to meet the unique requirements of target devices while optimizing the app for different screen sizes.

3. Keeping the Mobile App Clean and Relatable

As there are many applications in Google Play Store and Apple App Store, it is essential for mobile app specialists keep the app as clean and clutter-free as possible.

Here the challenge is to make sure the application should be self-explanatory. In case the app does have certain unknown elements, they need to include quick guide so that end users can get on with your app and jump right in without much time.

Apart from this, it is also advisable to maintain the relevance of the app for the target audience, considering the fact that users want to explore the features that they find highly relatable.

4. Battery Life vs. App Performance

Device battery life is something that has to be considered with utmost sincerity as users don’t want to experience the instances of overheating or overmuch power consumption while they use your app. People who still use previous versions of device OS are often subject to battery life issues.

Developers therefore test battery performance for their app by releasing Beta version and check whether the app drains the device battery too quickly.

Based on the feedback, developers run a second check and tweak the features to ensure the app retains battery performance. The challenge here is to design a bug-free, high-performance app that doesn’t devour excessive power.

5. Simplicity of Design and Use

Users have a general tendency to relate with those apps that are easy to use and understand. Mobile app fanatics would never appreciate heavy complexity of design and will switch to other apps that are simple in use.

Developers are expected to focus on building an app that has simple design yet offers incredible user experience with personalized features and functionality. Thus, combining simplicity with engaging user experience is another challenge for them.

6. Volatility and Limited Lifecycle

The problem with most digital solutions is that it remains predominant and appreciated until a bigger player conquers the mobile app market.

Mobile technology is constantly evolving and so is user behavior, which means there will always be a fair chance that your app has limited lifecycle.

This suggests that developers have to be creative enough to launch a substantial and highly sustainable product that can combat market volatility for similar apps.

7. Changing Mobile Apps Ecosystem

Today’s best mobile technology is likely to become tomorrow’s past phenomenon. This is because along with mobile development technologies, hardware and software ecosystem of digital devices often experience frequent updates in regular intervals.

In this dynamic situation, mobile app developers find it hard to cope with design and testing the app for heterogenous device environments. This poses as another tough challenge for even the most talented mobile app developers.

8. Making it Outstanding

Mobile app stores are deluged with great many numbers of apps. Even the app you are planning to build may already have its hundreds of competitors. More apps keep hitting the online store everyday. How can you make sure your app will end up on users’ mobile screen?

You must delve deep into latest needs and how user behavior is changing in order to create something that stand out from the crowd and receive impressive response. Making the app unique and different from others is a real challenge for developers.

9. Interactive UI

Not every app downloaded by users stay permanently on their mobile screen. This is why professional mobile app developers must gravitate towards the concept of making user interface more appealing. A mobile app with attractive and expressive UI makes for the most usable apps.

Mobile devices have built-in sensors integrating which developers can make the apps more lively and interactive. However, this again swoops down as a challenge on developers’ shoulder as it consumes a lot of time making such features work.

10. Establishing an Instant Connection With End Users

The key to survival in the mobile application market is to release an app that instantly connects with end users. The best way to achieve this goal is to continue to evolve the features and adopt an innovative approach for creating the exemplary features.

If your mobile app fails to connect with users, the entire purpose of investing efforts and money will go in vain. Also, the job of developers involves being accessible and taking in all the comments and feedback shared by users and rectifying the bugs that practically hinder the user experience. Building an unblemished relationship with end users from the beginning phase is a cumbersome process for developers.

11. Mobile app Marketing and Promotion

Mobile app marketing is the key to growing awareness and visibility for mobile apps in the app stores and eventually impacts the app success. Developers need to opt for extensive marketing and promotion strategy to obtain massive response from the target users.

However, for developers to jump into the role of marketer is a great challenge since they need to learn all the principles of SEO and ASO and online affiliate activities.

One easiest way to diminish the challenge is to approach a successful creative marketing and ad agency who can help app development companies aggressively market their new apps and earn thick volume of traffic.


With technology landscape for mobile app development getting mighty hard for developers to keep up with, they must pull up their sleeves to confront intimidating challenges. However, there is no denial that these challenges do present boundless opportunities to build excellent user experience for their mobile app.

Surpassing these challenges with technological insight and versatile skillset gives mobile development experts a strong competitive edge and helps them build expansive user base.