In this present era, e-commerce business has totally transformed the Internet into an enormous marketplace where new emerging start-up companies can grab an auspicious opportunity to market and sell their products. The main purpose of e-commerce mobile apps is to offer a positive buying experience to their users to gain customer loyalty and increase rapid revenue channels.

marketplace app cost

Though e-commerce business is fully dependent on website and mobile, users who are digitally literate nowadays prefer online shopping using  mobile apps rather than website. This is the prime reason why every business, new or established, should look to having an e-commerce mobile app for acquiring significant growth in less time.

Read Also: How Much Does It Cost To Create A Shopping Website

So, here we are going to discuss the must-haves that are required for the success of developing an e-commerce mobile app:

1) Thorough Market Analysis

At the core of the success of any ecommerce mobile app lays the depth of research and analysis of market and customer behavior pattern. Long before you start developing an app, you must first start with determining the buyer persona for your business in order to make it relatable.

Infact, try to be through the market trends about ecommerce mobile app development and know the people who are likely to be your customers. After all, it is your target audience that will measure the performance and the content of your app.

2) Select the Right Technology

The technology you select can make or break the future business scope of your ecommerce app. Consider the elements of budget, popularity, available resources as top source. Even go for recommendations from developers to choose the right CMS, Framework and database system along with the programming languages for the back-end and front-end coding.

Based on the device, you can also develop Hybrid apps that function across available platforms (iOS and Android) saving you good amount of time later for marketing.

3) Uncomplicated Design

The design of the e-commerce store will determine the behaviour and perception of the buyers. The app interface should be easy to understand as the users have an attention span of less than 8 seconds. The creation of complicated designs should be avoided and the user interface should be simple in nature as this will enhance the user experience.

The shape and symbol of the app icon should be unique in nature so that it easily recognised by the users. Also, the name of the app should be short according to the rule of user interface.

4) Catchy images

According to studies, visual information is normally processed 60,000 times faster than text by the users. So it is essential to provide appealing images for the communication of the brand as well as the product.

Read more : How To Make Ecommerce Website Like Amazon

Image-based search options is also another option that can be incorporated to the app as users with language difference will have no issues during product searching. For an improved user experience, the app designers must choose the catchy themes or colours during the development of the app.

5) Security

Security can be considered as a vital part during the development of the e-commerce mobile app. This is mainly because a lot of personal information is asked to the users like details of bank account, info of credit/debit card, address, etc.

The security should be checked during every step of the development for avoiding any kind of loophole. For this encryption and authentication technology can be used which can protect the app code and the entire process.

6) Simple Navigation

The screen size and the content should always be considered during the development of the e-commerce mobile app as the screens of mobile phone have limited space. Therefore, the content should be made readable and clear.

The navigation should be responsive and flawless so that it can automatically fit into any resolution and screen size. It should also be simple and user friendly so that the products or brands are displayed to the users in a very remarkable manner. Due to this a responsive design should be chosen that can automatically fit into any resolution and screen size.

7) Multiple Payment Options

You must consider carefully all the possible scenarios where customers need a little more from you to give you a positive sale. If a customer encounters an issue with payment options, you will miss out on a big potential buyer. When you have customers who have their items put in the cart, your app must direct them towards all the available options for making quick transactions.

ecommerce industry insights & competitor analysis

In order to keep that customer shopping from your ecommerce app, integrate the widely preferred payment methods in your app. Apart from credit card, debit card, net banking, and e-Wallets, you can also nudge them gently to use your app’s in-built wallet sometimes.

8) Social Media Integration

The social media sites should be integrated in the e-commerce mobile app as this will allow the users to connect directly with your app using their social media profile without having to register to make an account. Basically, users dislike the registration process and therefore they should be given the option to connect directly making the process easier.

With the help of social media, the users can share their shopping experience and this will eventually boost the reputation of your business by gaining a good amount of followers. Due to its validated reputation, social media integration can also helps your business achieve fair credibility, visibility and exposure among the target customers.

9) Push Notifications

Push notification is a vital feature that should be added during the creation of an e-commerce mobile app as this can get customers to dedicate attention to your business. It is with the help of push notifications that the customer engagement is improved as this keeps them informed – and interested – about the discounts, new attractions, coupons, offers and promotions which attracts them for more.

Read more : 24 Best Online Shopping Apps

Moreover, the meaningful push messages, improve profit making via up selling and cross selling. The push messages with various offers should appear on user’s device screen without opening the app.

10) Wishlist

Customers choose to drop the items to a wish list for many reasons. May be to compare the prices or specifications with those offered by other ecommerce apps, or because they head towards the end of the month, waiting for salary that is still a week away.

Somehow at times, people might not be willing to lose what they have discovered on your app and seek a system of saving it in your app with intent to buy it later. So, wish list is one of the best way to offer customers a window of wait time and retain sales by allowing them to save products they wish to buy later.

11) Easy Checkout

Checkout process is the critical step to avoid the disaster of cart abandonment. The level of speed, clarity and simplicity offered by the checkout pages can determine the final action of customers. Give users multiple options of transactions. The best alternative should be an inbuilt mobile wallet system that will automatically smoothen up the process.

Give customers a glimpse of add-on products that are similar to what they are looking to . Be clear about hidden shipping costs and the length of the process. Build the page in such a way that customers won’t need to fill the details every time they visit the store.

12) Post-Development Exercises

The creation of the successful e-commerce app should not stop after its release. In fact, you should be more active about making your app noticeable and visible by continuously marketing it on many social portals as well as via emails.

Read more : How To Create a Marketplace Mobile App?

Also, to provide the users with a delightful experience, make sure you constantly update the app with frequent improvements and innovations since customers have whimsical mindset to switch to another app that has more enhanced user-friendly attitude.


Success in the arena of e-commerce is not a facilegoal; however, using the right tools, techniques and developers, one can generate a good amount of revenue through creating an e-commerce mobile app. Offering a unique user experience in their app helps ecommerce companies carve a brand of online shopping.

Remember that the apps that connect the best with shoppers are the ones where users are the central part of the ecommerce app development. Keep customers in your stride and you will develop the best loved app in the marketplace.

The business models have changed substantially from the old barter system to direct selling and to e commerce platforms with the advent of technological innovations. With more and more applications being integrated into the smart phones, their popularity has been ever rising. E-commerce applications now no longer need a computer to perform and the ease of shopping has paved way to development of dedicated mobile apps for business.

Why You Need Mobile App For an E-Commerce Business-ad banner

Mobile apps serve more than just business for e-commerce industry. Undoubtedly, the M-commerce is going to change the way the world shops in future. Most firms have found it beneficial to have a dedicated app for mobile platform for customer satisfaction as well as increased business. Well, the benefits can go beyond mere shopping ease.

1. Creating a brand consciousness

What you see gets into your brain unconsciously. Mobile apps serve as constant ad for the prospective customer. Some prefer window shopping and it’s easier on a mobile platforms. Seeing the app icon on a regular basis can make their choices biased to your favour too in a subtle way. Once customers experience the ease and comfort of shopping through mobile apps, they are sure to turn into loyal customers of your brand, thus indirectly contributing towards creating brand recognition in the virtual market.

2. Better customer satisfaction

Customer is is a part of the business on the long run since mobile apps have facilities for push notifications about new offers and latest arrivals. With mobile apps, the customer can thus be informative about the product, comment on the usability and review items based on known experiences too. Since the customer is no longer a silent participant in the business process, their satisfaction levels are higher than that of a direct buy/sell approach.

Push notifications do the business promotion rather discreetly without annoying the customers. Usually promotional ads and e mail notifications get ignored in a customer’s busy life schedule. Push notifications are a great way to keep in touch with them in the midst of hectic life styles.

3. Mobile apps can display customised products

Customised display of products and notifications based on user experience and behaviour is possible with mobile apps without affecting their privacy. Things are likely to get sold when the users really want them. Big data analysis has made things easier for e–commerce giants to customise the notifications to suit the customer interests. Relating with the customer can be easier with a mobile app.  Rewards and coupons about particular products of customer interest can lure the customers into buying too.

Personalized gifts can be bought and delivered anywhere around the world at the tap of the icon with a mobile app which makes life moments special for the users. Ability to integrate the built in apps for better performance

Mobile apps can make use of the smart phone features such as GPS location, camera, voice search functions, etc. to provide a seamless experience of shopping. For example, products or brands popular and available in a specific region/country can be customised to be displayed based on geolocation facility. Such minute modifications can save the valuable time of the customer and hence increase the customer satisfaction. Reminders about big discount sales can be set up along with an inbuilt calendar function of smart phone thus not losing customers.

4. Social media sharing

Products info can be shared online via social media with ease for better suggestions from friends and family. Facebook, Twitter, instagram all of them can be integrated with the mobile apps with users permission so that the shopping experience can be shared. With online reviews, customers can ensure the quality of the product and hence can choose wisely. Reviewing the d products via text/video blogs can generate income for regular buyers too.

5. Mobile apps can be accessed offline

Some apps are accessible offline too without consuming data for the user. Such apps tend to load faster too as they need not rely on the speed of the internet. This might be a boon for the customers from countries with poor bandwidth and internet facilities. They can browse through the products offline and internet requirement might be limited to payment and .


The level of competition in any business is a crucial factor and there’s no doubt that mobile apps are reshaping the ecommerce industry. Exposure of a brand is more wider to its users through an ecommerce app or website and be a small or established business its high time that you take the advantage of mobile apps. However, what you offer is for the users and they always prefer easy shopping with the perfect user experience.