Mobile app development has become an important formula for the prosperity of any industry today. Within a short time, apps have penetrated almost every known industry — entertainment, health, finance, education, business, communication, art, travel — you name it.

Over 22 % of the global Smartphone market share is held by Apple’s iPhone devices. By November 2014, Apple reached 1 billion phones in sales.

So is iPhone App Development Profitable Anyway?

Well, yes it is! There are people who make huge revenues from a successful single app alone. The question is very relevant, but should be asked in accordance with the particular app that you are about to develop. There are cross platform apps for sure, but here we are focusing on apps that target the iPhone owners alone.

The iPhone market is growing. So does the iPhone app market. Even though Android is the leading app platform with 1.6 million apps available, Apple app store leads closely in the second place with over 1.5 million apps. The App store is flooded with even more apps every single day.

The major factor that affects the profitability of an app is the production cost. Single platform iOS apps costs lesser than cross-platform apps and apps developed for the android platform, since the Android OS is highly fragmented.

Some Tips to Develop Profitable iPhone Apps

IPhone app development, or any other app development for that case, is not a straightforward process. It needs thoughtful development ideas, careful design, planned execution and months of teamwork and continuous effort post-launch to improve the app’s visibility. Keep a check on the factors below that may help to ensure your app’s success.

What the Market Needs

“There are so many apps out there, it’s an extremely crowded market so that the barrier to entry is so low and the barrier to success is so high. But you’re not necessarily aiming to have the biggest game out there, so there’s still room to make a business out of it if you’re trying to capture a certain audience.” Trefry, Gigantic Mechanic.

We always see a mighty competition that is going on in the market. This is true for the starters and the big bosses of the industry. So, it is important that you do a thorough research on whether the idea for your app is inside of an over saturated market or an opportunity market.

Design Uncomplicated Apps

The most common mistake that developers and designers tend to make is, building the app as complex as they can. One should understand the difference between a great app and a complicated app. The developer should not see app development as an opportunity to apply or demonstrate all his programming knowledge.

Abiding to Apple’s App Guidelines

Getting approval from Apple is the first footstep that you need to take after an iPhone app development. Right from the development phase, you should give prime importance to designing your app in accordance with the Apple’s rules and regulations. This will save you the time that you may need to spend waiting and revising, after your apps get rejected by Apple.

Post-Launch Marketing of your App

Once your app is in the app store, you may need to focus on matters such as improving your app’s search visibility, taking continuous effort to get to the top app chart, how and when to put offers and discounts, devising ways to sell more in-app s etc. What every great app needs for its success is a strong marketing strategy. This includes all the SEO activities and marketing techniques.

While doing marketing for an app, your steps could become fruitful only if you provide them with the right content. Even if you put in your best efforts, if your app is not good enough, the end result can disappoint you.

The first thing that should get your attention is your app icon, name, and the screenshots. Studies conducted show that, the customers take their decision whether to download an app or not, within the first 2 seconds after they land on your page. Even if your app does have some great features to offer and amazing interactivity that is detailed in the description section, this will give hardly any advantage since most people are not interested readers.

You can give publicity even before you release your app. You can kick start by sharing it with your friends, colleagues and family on social networking sites and asking them to write about it on their wall. You should follow up with them after the release of your app in the app store. Along with that, you can seek all viable methods including conventional methods to promote your app.

At the end of the day, it all depends on how you measure your success. For some, it is just the profit factor but for others it is the user satisfaction that might be valued more.

In the beginning, mobile phones were nothing more than simple voice communication devices. People wouldn’t have even imagined about mobile game development at that time. On 3rd April 1973, Martin Cooper of Motorola made the world’s first mobile phone call to his rival Dr. Engel of Bell labs. Those devices were bulky, large, and plain-looking. Two decades later, IBM introduced the first ever mobile app for a Smartphone.

Mobile phone industry has grown dramatically. As somebody rightly said, “A man is known by the company of the phone he keeps”, mobile phones are more or less one’s status symbol now. We admire our devices and we are very happy to own it. They are more like our companions nowadays.

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Age of Mobile Game Development, the beginning

Entertainment has always been an essential part of human life. So, it’s no wonder someone thought mobile game development would be a great idea.

The first ever apps included a few unadorned games, calculator, calendar, world clock and contact book that came pre-installed in the mobile devices.

The versatility of mobile phone apps is phenomenal. They range from apps for social networks, travel, health, banking, fitness, news and much more. The mobile game development industry also has its own share to offer.

The first mobile games introduced were a mobile version of Tetris on the Hagenuk MT-2000 device in 1994 and Snake on Nokia in 1997.

First mobile games developed First mobile games developed 1

The scope for mobile games was very limited earlier. The very first games were basic, uncluttered and penny plain. They were characterised with poor visual quality, minimal or no effects, polygon characters, block articles, performance lag, and snail-paced movements.

Initially when mobile hardware development was still in its infancy, the mobile game development industry faced problems due to the low battery life, unavailable memory and poor graphics hardware.

Present day Games

The time when we fancied old-school games like Pac-Man, Galaga, Tetris and Snake are over. Introduction of smartphones was a predominant breakthrough in the communication field. We witnessed major achievements through extreme R&D steps and market analysis, which brought successive versions of highly advanced devices into the market. These devices featured better software and hardware functionalities with each generation.

It is seen that developers are moving away from living room consoles and towards PC and mobile game development. Mobile platforms don’t have the restrictions that come with developing for consoles. They are much cheaper and can be developed without the help of a publisher. And also with the introduction of android and iPhone, mobile game development quality started to close the gap with console games.

Popular Mobile Game Categories

Mobile games refer to video games that are played on mobile devices such as smartphones, tablets, smartwatches and the like. Games can be downloaded from app stores such as Google play or the Apple App store or could come preloaded with the device. It is also possible to play your games from the cloud.

The generally acclaimed qualities of mobile games are the right mix of fact and fantasy, focusing on the game’s graphics, sound, story and replay value.

Some of the leading category/genres of mobile game development include:

Detective games/ Murder mystery games: These games require the player to solve a mystery  and catch the criminal by following various clues.

Combat games: Combat games include fighting opponents, which can be armed or unarmed.

Survival games/ Room escape games/ Zombie games: These games include horror elements and arouse fear in the player. Themes could include death, gore, the undead and possession.

Strategy games: In this type of games, the player should make use of decision making skills to achieve victory.

Simulation games: Simulation games include games that offer realistic interpretations and operations of various machines or real life activities. They are widely used for various training purposes.

Simulation games

Educational games: Educational games are targeted at young audiences. These games should have some kind of educational value. They range from simple spelling games to different types of complex construction games based on the academic level of player.

Sport games/ Competitive games/ Race games: This includes playing any of the traditional sports. Archery games, football, car races etc comes under this category.

Adventure games/ Exploration games: This is a type of game where there is a considerable amount of fantasy and the game goes forward by exploration.

Puzzle solving/ mystery games: This includes the logic oriented games. The player needs to solve puzzles and mysteries to move on to the next level.

The list is only a common classification of the different types of mobile games and is not in any way exhaustive.

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Game Engines

Present day mobile devices offer powerful platforms to develop stunning real life scenes and characters. Mobile game development have evolved from the first single player games to java games and multiplayer 3D games. With the help of full color visuals and realistic sound effects, mobile games can now create a whole new world of augmented reality.

A game engine is a software tool used for creating video games. Unity, CryEngine, J2me and Unreal Engine are the most popular game engines in use today. These engines are chosen based on the type of game that is about to be developed, like a shooter game or a puzzle game.

Unity 3D: The Unity 3D game engine helps you to develop awesome interactive 3D games. It allows cross platform publishing and supports imports from popular 3D applications like Maya.

CryEngine 3: CryEngine helps to create pretty and realistic game visuals with artist-level programming. It also comes with the most powerful audio tool, Fmod. It is considered as the best mobile game development tool for beginners.

mobile game development - cry engine

Unreal Engine 4: This is the most popular mobile game development engine. Some of the most successful games were developed by using this tool which includes ARC Squadron Redux, Batman, and Blade. This tool has a lot of amazing features such as improved dynamic lighting and advanced particle system that enhances the graphics quality.

Unreal engine 4 mobile gaming app

J2me Engine: This is a version of Java. The major advantages of J2me are its security features, development alternatives and omission of any licensing fee.

Features of present day Mobile Games

With powerful hardware and sophisticated tools available in the market, mobile game development has undergone an extensive facelift. More amazing features means there is more control on how much your game can stand close to reality. It also aids in faster development and release cycles.

Detailed characterisation, crystal clear visuals, audio excellence, polished animations, great looking textures, gorgeous art style, near to reality lighting, responsiveness, precision & finesse, and adherence to the fundamental laws of nature are some of attractive features that new generation games offer.

Immersive games with features described above could transform you to a virtual reality and evoke real life feelings and emotions. It could drive you crazy and leave you overwhelmed. You will crave for more gaming hours. There is a global demand for games that test your speed, knowledge, rational thought and common sense.rel=”nofollow”

Some new trends in mobile game development:

Multiplayer games: A multiplayer mobile game allows two or more players to play a single game by sharing the same game environment by using Bluetooth or similar technology. It allows interaction among players and offers real-world opponents. Multiplayer games that supports cross platform gaming are also available.

Social games: Social games are played online and it requires social network integration. It is the most popular game played in the world. These games allow gamers to stay connected with their friends. Mafia Wars and Candy Crush are two of the most successful social network games on Facebook.

Location based games: In location based games, the gameplay progresses based on the location of the player. The location information is commonly retrieved using the GPS technology.

Phone accelerometer: The accelerometer is a device that senses movement or gravity, which in turn helps it to sense the angle at which the device is being held. This has opened a new scope by introducing the technology for playing mobile games. Accelerometer sensors which functions as game controllers are placed to measure the tilt, angle and speed of player actions.

mobile Phone accelerometerPhone accelerometer 2

The Gamer – Age and Gender Groups

Mobile phones were considered as a luxury until not too long ago. But today, they are one among the most common commodities. They are owned by the young and the aged alike. There are more mobile devices than people in this world.

As mobile gaming technology flourished with improved hardware such as the sound cards, graphics cards and powerful & faster processors, it became increasingly easy to conceptualize and design games suitable for all age and gender groups. Quick distraction games are trend setters as they can be played in bite sized chunks when you wait in line or during lunch break. For most people, mobile games are truly entertainment in pockets.

In the US alone, there are more than 100 million mobile game players. This includes children, men, women and the old. The average age of mobile game players is 28 years. Though most of the serious gamers are supposed to be men, recent studies show that over half of the mobile gamers in the world are women. The number of women gamers in developed countries is greater than those in the developing or undeveloped countries.

Many games are now being developed focusing women audiences with apt characters and story lines. A lot of women are already in the executive job titles in the gaming industry.

The Mobile Game Market – Statistics

Mobile game development had been just a fringe activity for years, but now they have come up into the mainstream. The mobile game market is very much on the rise from the past several years.

The global mobile gaming market has been worth about $25 billion by the end of 2015. It is dominated by the US, Japan and China. The Asia Pacific countries as a whole generate about 56% of the world’s mobile gaming revenues.

93% of the d applications are games. Of these, cross-platform games are monetized 25% better. 34% of the top 100 game apps use the Freemium model.

Moving on to social network games; of the 100 million players, about 61% plays them on Facebook. More than 50% of Smartphone and tablet owners play their games every day.

Benefits of Video Gaming

The benefits of gaming goes well beyond entertainment and education. Here are some of them:

  • They help to overcome attention related disorders such as dyslexia.
  • Moderate game playing improves vision.
  • Brain games can boost brain activity and slow down the biological aging process.
  • As a post-injury prescription, it performs a great role in easing pain by diverting attention.
  • Multi-player games help build social connections.
  • Strengthens hand-eye co-ordination.
  • Improves decisive skills.
  • Reduce stress.
  • They help compulsive overeaters and drinkers to curb cravings.
  • Enhance creative thinking.

We should not forget the bad side

Serious gamers spend way too much of their daily hours in front of their gaming devices. One should be aware that, this behavior could damage one’s health. Listed below are some of the most common health hazards that excessive gaming can bring about.

  • Addiction
  • Thinning line between reality and the virtual world
  • Musculoskeletal injuries
  • Aggression
  • Obesity
  • Vision disturbances

Future of Mobile Game Development

“The future of mobile game development is bright. Venture capitalists are investing like mad right now, and start-ups are beginning to see the fruits of their labor with huge returns….…. As mobile devices become more powerful, we’ll also see more mid-core games being produced. Eventually, you’ll be able to play a game as graphically impressive and complex as Halo: Reach, on a handheld. At this point, the industry will revolutionize yet again as the pinnacle achievement is reached. “- Christopher P. Onstad(Lead 3D Modeler, Mega Pickle Entertainment)

Strictly speaking, the future of mobile gaming is unpredictable. It’s been known that built-in hardware features and peripheral accessories affect the way mobile games are played greatly.
The imminent development could be in gaming devices such as Wearables, Phablets, GameStream or VR helmet sets. Or there could be new technologies introduced in mobile gaming including head tracking, computer vision, motion sensing, color detection, sound sensing, and artificial intelligence.

Future of Mobile Game Development

Future mobile phones could be 3D enabled Smartphones like the HTC EVO 3D which enables 3D mobile gameplay.

The term in itself might envelope a whole new sense and meaning as the words of Jennifer Estaris (Designer, Total Immersion) might help convey:

“Mobile game does not mean phone or tablet. It means, ‘Oh, I wore this shirt today, which has connectivity with this bus stop, which alters the world via my sunglasses, and I control the game with my hands… or voice… or… thoughts.”

Visionaries say that there will be more cross platform access in future for the same game. When games are stored and played from the cloud, there will be multiple ways of access to your games. You can start playing your game from your TV and continue to play it on your iPad/Smartphone and then, move on to playing it from your PC.

There is also a massive scope for linking everyday activities to mobile games. Applications such as Foursquare, Wikitude, Layar etc. could be turned into actual games. What mobile game development requires is out-of-the-box thinking and fearlessness to experiment and implement new ideas.

The mobile industry has metamorphosed from the first DynaTAC prototype model to wearable devices and has become part of Internet of Things (IoT) through the last four decades. It is now an integral part of our lives, on account of its usability and affordability. With the mobile app industry evolving at such a fast pace, it is an absolute requirement for a mobile app development company to keep track of the emerging trends in the industry.

User experience comes first: With large-scale competition and increasing number of smartphone users, it becomes imperative that a mobile app should be embedded with features that promote better user experience for its success. Leading mobile app development companies are continuously striving to provide our customers with unequalled user experience from all our apps.

App security: Implementing app security has called for more focus these days. A lot of sensitive information is handled during each transaction. Hackers continuously try to exploit this data. An app that promises high-end security is always a boon to your business goals.

Cloud driven development: The benefits of using the cloud technology in your mobile app development is that the apps can be accessed on multiple mobile devices with same features and functions from anywhere.

Wearable devices: There is no doubt that wearable technology promises to be the future in electronic fashion wears and tech wears and it is certain to hit the billion dollar industry in a big way. Wearable devices are supposed to be taken up by leading enterprises to improve their productivity and efficiency in 2016.

Internet of Things (IoT): Multiple devices are being used by all of us these days. There is a lot of scope in developing mobile applications that can control various electronic devices that we use in our everyday lives. IoT has already influenced healthcare, marketing and business industries. There are a lot of smart home appliances available in the market already.

In- App advertising and purchasing: The paid app download model of monetization is making way to a more practicable solution, i.e. in-app advertising. In-app advertising and purchasing are today’s feasible source for making revenue.

App analytics: Tracing your app’s performance is really crucial in all sectors, because the data is a major deciding factor for streamlining your apps. This data represents customer engagement and success of your app.

Location based apps: It’s happy times for businesses based on location apps, because they are growing fast. There are more and more apps being developed for businesses such as restaurants, real estate, home décors, sales of used products etc.

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Location based Wi-Fi services: As data plans are becoming costlier, the prime focus for networking locally is now on Wi-Fi services. Apple has already lead the way by introducing their customers to Beacon technology. Android will follow Apple in the coming years. The advantage is that the businesses could know where there customers are concentrated and provide them with more specific content.

Mobile gaming: Beginning from 2014, the mobile game industry has been gradually shifting from developing single player games to multiplayer games. Another trend developing within mobile gaming is social media integration and cloud driven games.

Enterprise apps are growing: It is predicted that all major enterprises will be developing own apps in 2016, to boost their efficiency and performance. The demands for enterprise apps are currently huge.

Emergence of hybrid apps: Hybrid apps have successfully completed the experimental phase and are now widely being adopted. It combines both the elements of native and web apps. There will be contents that are accessible only locally as well as that are shared online.

M-commerce and Mobile payments: M-commerce and mobile payments are taken up by many users as this has given them the advantage of shopping at their convenience. Consumers can browse, and pay for their goods, all from their mobile without the need of a credit/debit card.

A mobile app development company should be keen in incorporating these trends in their development process, in order to be successful.

https://www.redbytes.in/educational-app-development/Learning has become easier, smarter and interesting with the advancement in technology. One can either be specific or generic regarding what they need to learn. Today, the most perfect medium to grab knowledge is Internet. Mobile applications have become a trend in today’s world to acquire more knowledge.

Educational app development is given more focus in mobile app development as it is having good demand in the market. Many reputed schools now promotes the use of iPhones and iPads. This can greatly help the child’s education as they experience the fun element in learning. Educational app development is a long term relationship with the customers and it is comparatively free from risk.

Children make use of apps mainly for entertainment, educational purpose and to play downloaded games. While choosing apps for children, parents often consider the educational apps.

When we decide to develop an educational app, we need to think more . It is better to use one’s own imagination to make the app attractive. Here are some of the tips to make the app successful:

Make the concept clear and original

As it is an educational app, focus on the educational value of app. Smart Speller is an educational app which helps the children to spell words, enrich vocabulary, improve their various skills such as visual, language and pronunciation problem solving skills and motor skills. Creating story app, increases kid’s engagement in the app. Pictures and sounds in Smart Speller app is original that too with high quality.

Make the app as reusable asset

One should use all their efforts to make the app reusable. Reusable assets can help to reduce the development time of future applications.

Multi-platform solution

In order to develop multi-platform solution, one should start from a less competitive market. In case of educational app development, android and windows market is more preferable. When competition is stronger, the chances of success will also be reduced.

Test the app with audience

In case of educational app development, audiences will be children. We can give app to the child and get direct and immediate feedback regarding the app without even releasing it.

Introduce a smarter plan

For succeeding, these are the steps to be followed:

1. Always start with the development of prototype

2. Next step is to start the process of usability testing

3. Third step is to produce a graphic design

4. Fourth step is the application development

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Among these steps, most important one is usability testing. Pleasing story, good graphics and pleasing sounds are not just enough. One should also make sure that the app is having a child-friendly navigation interface. It is advisable not to overload the screen with social plug-ins, banners, menu buttons or ads.

Scalability of the solution

Creating different language versions can be the scalability tool. Creating multilingual solution is a simple way to increase the number of downloads thereby increasing the profit.

Implement language localization

Audience often prefer every details of their product to be known in their own native language. Co-operation with native speakers is the best solution for the purpose of language localization. It involve translators that help to translate the descriptions of application. One can use text to speech engine for reading the text content louder. On the android market, one can easily localize the name and description of the product.

Continuous improvement is very much necessary for every product. Make changes and improve the app as per the feedback of audience. When it comes to educational app, parents and children both have equal importance to give feedback.

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