Category: App Marketing

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Most of the people think that building an engaging app is the toughest part. But marketing it is just as tough. There are people who actively search for different mobile applications every single day. All you need to know and learn is how to be in the right place at the right time. And with our “10 Best Ways to Increase Your App Downloads” you are in safe hands.

Thinking I’m just exaggerating? I have numbers to support my claim.

Nearly 12% of active smartphone users search for interactive applications in Play Store every day. More than 50% of the users look for applications for every week.

Not to my surprise, Play Store witnesses about 6 million unique keywords every month. There are a lot of people (In fact, millions) who actively search for apps on a daily and weekly basis. You just need to ensure that they find you.

Now, here the trick is to ace your App Store Optimization (ASO) and ensure you implement the most effective ASO practices which win the algorithms and make your app a superstar in Play Store or App store.

But wait. What is App Store Optimization?

The process of optimizing mobile apps to accomplish a higher position in the Play Store & search results to top in the ranking charts is known as ASO. Since it is very much similar to Search engine optimization for web content, App Store Optimization is known as the SEO for mobile apps.

According to a study, App Store Optimization improved app downloads by nearly 1500% in less than a month.

Now, let’s dive into the pool of some effective tips to increase your app downloads.

#1. App Name & Keywords

A recent study reports that using keywords in your app title can increase your rankings by 10%.

Both App Store and Play Store’s search algorithm scan the application title for keywords when a user searches the app by using a particular keyword in either of the app markets.

Both the app store & play store gives equal importance to applications that have names and keywords in the title. So definitely, it’s a damn good idea to add a couple of keywords in your app title as the number one App Store Optimization practice.

You must also make sure you are not overloading your app title by just stuffing the keywords and making it look like a spam one. You have to maintain a good balance between branding and keywords.

#2. App Name Conventions

Keep your brand name clean and short and try to use URL-friendly characters in the app title. This way you can add your keywords to this short brand name. The app markets such as App Store (Apple) will be using your app title to create your app URL.

If possible, try to avoid special characters such as copyright symbols in your application title. Because those special characters will let iTunes to search your application’s numeric ID explore for more similar keywords instead of the app title.

#3. App Title Length

For Play Store (Google), the app title is restricted to 50 characters. Again, keep your title simple and short. The simpler your app title is, the easier it will be for your users to find it in the Play Store. If your app is already in the App Store (Apple), then maintain a consistent title.

In the App Store, the app title is restricted to 30 characters. I know, very few characters. But you need to make the best use of those 30 characters with the right keywords your app can rank higher in listings.

Read Also : How  Much Does it Cost to Market an App ?

#4. App Subtitle

In the latest version of the iOS, users can also add app subtitle in the App Store. Right under the app title, you can add your app subtitle to a maximum of 30 characters. To increase your app downloads, you can include some keywords in this field as well so that they will be indexed in the App Store search.

#5. App Keywords & Description

For Google Play Store, you need to be extremely cautious with your app description because Google extracts keywords from your app description to be your application’s keywords. So, make sure you neatly incorporate keywords in the app description.

In other words, make sensible sentences instead of just dumping the keywords. Because the keywords in the first 2-3 lines of description carry more weight than the keywords in the rest of description.

Since App Store doesn’t pull app’s keywords from the description you can add a couple of keywords in the app description.

delayed cost estimations

#6. The First Couple of Lines of App Description

How many people will click on the “Read more” button if the first 2 lines of the app description fail to attract the user? Hardly 5%. So, we have to make sure to take the best leverage of the first 2 to 3 lines of the app description.

Don’t unnecessarily use space as it counts. Make it concise and eye-catching. Avoid noise words (A, the, etc.) and interrupted sentences.

Let your users know what makes your app innovative and why they would love it. Make your app’s values as a center point, not features.

#7. App Expanded Description

Whilst elaborating your app description focus on listing out all the important and unique features of the app. Don’t make it a paragraph, instead use bullet points so that your users will find it easy to read.

Also, mention your app’s social media networking links as users who like your app will follow you on social media as well.

Google Play Store lets you use emoji in your app descriptions. So, make good use of the emojis to make more attractive and different from what your competitors have mentioned.

#8. App Promotional Text

This field in App Store was introduced in the latest version of iOS and is available exclusively for iOS users only. You can add up to 170 characters in the promotional text. However, this field is not indexed for keywords in the App Store search.

#9. App Screenshots

A recent study conducted states that nearly 60 percent of smartphone users won’t even swipe past first 2 to 3 screenshots. In order to be effective, ensure that your screenshots are conveying the exact story that you wanted them to.

So, you better have the best in line for your first 2 screenshots, they should be compelling and attractive. Avoid screenshots that users definitely don’t want to see such as registration, welcome, etc.

#10. App Localization

Localizing your app to various languages at once can be a horrendous thing but the specific localization strategy provides you with a wider target audience to download your app.

If your app is available in more than one country then you can utilize app analytics to explore the best nations by your app downloads. Incase if you haven’t done this yet you can do that by checking the official languages of the top 5 or 6 countries.

Read Also : 30 Most Effective Mobile App Ideas

Conclusion

app cost estimation

Certainly, getting the mobile app to rank better on the app market is easier said than done. But it is not impossible as it sounds, with our 10 Best Ways to Increase Your App Downloads article you will get some perspective to how to get the job done as some of the practices are pretty much similar to the usual SEO. It will take some time and effort but you will definitely see improve your ranking.

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From cab booking to healthcare systems, apps play a pivotal role in our daily lives. Because of this presence in our daily life, most people build an app believing that their amazing app idea is enough to make it an immensely popular app.

Certainly, there have been apps that succeeded overnight. But they are far and few. For the rest to be discovered, you need to have a good app marketing strategy and budget.

Why? Because:-

mobile app statistics

So, how much does it cost to market an app? Let’s take a look.

The main challenges through the entire mobile app marketing strategy are:

  • Organic and rapid mobile App discovery
  • Reaching the target users
  • User Engagement and retention
  • Creation of loyal app users
  • Satisfying Conversion and ROI

All these operations involve the question of how much does it cost to market an app. To estimate the cost, we need to consider the essential components that constitute the comprehensive app marketing campaign model. Here is the quick glance at app marketing cost breakdown structure:

  • The Pre-Launch Marketing Components
  • Market Research
  • App beta testing
  • App Store Optimization
  • App PR outreach
  • Influencer Marketing
  • Viral marketing
  • The Cost of Digital App Marketing Assets
  • Post App Marketing Cost

#1. The Pre-Launch Marketing Components

The pre-launch app marketing usually includes the most crucial components such as market research, beta testing, ASO (App Store Optimization), PR and pre-launch media coverage.

The pre-launch phase allows you to anticipate your app’s reach and impact on the users after its launch. Once it launched, they can easily download it from the app/play store

This stage of app marketing revolves around generating interest, excitement and anticipation as well as awareness of the app before it is accessible from the app/play store.

#2. Market Research Costs

Conducting a healthy and in-depth market research is a step that precludes any other action for it lets you know the minutest aspects of the target market.

However, market research is not merely limited to scooping up the facts about your competitors’ success, trending features, user requirements and marketing Technologies and their app marketing cost.

Through this, you can gauge useful customer reviews and expect their behavior throughout the app journey. The viability of your app also gets revealed through effective market research.

It also entails efforts for discovering robust options for social media coverage, viral marketing, good publications and influencers, bloggers and YouTubers. The cost for such thorough research appears between $5000 to $15,000.

#3. Beta Testing

There is a rigorous testing process by developers themselves, which is called alpha testing. Beta testing helps save your mobile app’s reputation when the app is actually being used.

The testing determines the impeccable performance of the app and ensures your app is completely ready for the market and doesn’t contain any pitfall of bugs.

Beta testers also come handy when posting unbiased reviews about app’s look and feel – which is an underlying part of app marketing. It is said that about 100-300 testers can help you realize your app’s working condition before the original launch.

App market research shows that the usual cost estimation for such beta testing hits between $3000 to $5,000.

#4. App Store Optimization (ASO) Cost

The process of App Store Optimization covers all the thoughts and attempts at tuning the mobile app to the rules of discoverability as decided by respective App stores like Google Play Store and Apple App store.

The efforts involved in ASO cleverly deal with optimizing keywords, title, screenshots, video and description to make sure the app is compelling enough to be easily found and downloaded by its potential users.

Since ASO is a tricky subject that needs good level of technical expertise, the in-house app creators must be skilled enough to use the right set of ASO tools whose monthly cost range from $50 to $1000 or more.

If in-house expertise lacks awareness about tools-specific tactics, hiring an app marketing agency would be a great remedy.

#5. PR Activities

Reaching out to PR is still considered effective for mobile app marketing as it is for any product marketing activities. Pitching an app to online publications and being visible through press releases is the integral part of successful app marketing strategy.

Well-planned PR activities is an ideal tool to market  your app towards the right audience at the right time at a reasonable cost.

PR outreach turns out to be a little more time consuming, though, and capitalizes greatly on media relationships. Eventually, it makes the app prominent on leading forums and publications. A good reputed PR agency may charge your company up to $300 per hour.

Read Also : 30 Most Effective Mobile App Ideas For 2020

#6. Influencer Marketing Cost

Mobile app industry can boost its marketing power by tapping into the world of influencer marketing. Online influencers who are actually bloggers and reporters can magnificently endorse the app by developers in the most dignified and honorable way..

Example: If you are planning for a fitness app, you can collaborate with a famous trainer or celebrity with a large number of followers and.

The cost for influencer marketing for connecting an app to the target audience can reach $10,000. The marketing agency may levy up to $15,000 a month – which might strike as a little too expensive for independent developers. The method usually seems affordable for today’s big brands.

#7. Viral marketing

Posting about an upcoming app on Facebook can automatically boost up its reach. It doesn’t involve cost, but some marketers invest in paid ads to make the apps get better reach and usability among the app market.

They try to conduct paid promotional ads via Facebook, Instagram, or other social media sites igniting the app launch and its features. The limitation of viral marketing is that it is not sure that every content gains a place among people.

#8. The Cost of Digital App Marketing Assets

To create an unforgettable online presence with glorious visibility, the mobile app of all genre needs a platform to flourish. This platform is better interpreted as a promotional website and social media accounts for Facebook, Twitter, YouTube and Instagram

Companies or developers can either partner with a professional web design firms which may cost from $5000 to $25000 or alternatively opt for online web building solutions that charge nearly $20 a month.

In the latter case, you still need a competitive, robust service for creating presentable, vivid graphics and images developed professional for branding visuals.

#9. Post-Launch Marketing Cost Estimation

After launching the app comes the real hard work of getting users to install and take actions within the app. The post-launch user acquisition activities will have brands and marketers spending a significant portion of the overall budget. Mobile app life cycle is kept afloat by getting users to install your app.

a) Cost Per Install

However, the cost estimation for making users install app (CPI) is different for both iOS and Android platform since Android smartphone users are many and have different choices and locations than iPhone users in the app market.

It is an essential pricing model for developers as it helps them to calculate ROI obtained through the investments in In-app purchases. One limitation of CPI is that developers cannot recognize how many people are using your app.

It is usual to expect the CPI for iOS to be $6 and $4 for Android.

b) Cost Per Action

CPA(cost per action)is the crucial part of mobile app marketing campaign as it usually revolves around in-app actions excepted of users such as:

  • Registration and account creation
  • Contents participation
  • In-app purchase
  • Product order or service reservation
  • Filling the surveys
  • Subscription of push message or other services

Mobile only becomes profitable if users make purchase decisions. For this very reason, cost for getting users to take an expected action is quite higher than cost per install.

CPA is considered as an ideal monetization strategy. CPA marketing activities involve free subscription for 30 days, free downloadable contents.

Keeping the app monetization mechanism in perspective, we can deduce that the estimated CPA for iOS app could be approximately $120 and $180 for Android app.

Given the higher cost of CPA, it is most important for brands and uptight developers to retain mobile users and get them to subscribe more often.

Both CPI & CPA can vary depending on the location of users and the platforms they use, Majority of Android users are from Latin America, Europe, and India whereas Asia and the US comprise a great number of iPhone users.

Below are the costs per action of Android and iOS platforms

User Action Android iOS
Install $2.9 $4.4
Registration $6.37 $11.79
In-app purchases $145.63 $132.23
Reserve $38.29 $5.96
Purchase $113.79 $71.02
Subscription $187.29 $129.15

 

c) Push Notifications Cost

Every app nowadays supports push notification marketing to keep the customer interactions alive and business going. Most effective and ubiquitously embraced, push notification solutions such as Beacons are powerful tools to communicate with existing app users about latest offers, special discounts and features to try.

The personalized messages with relevant content can engage users for a long time, helping you stop them from quitting the app. Due to specially designed APIs, the cost of push notification marketing reposes within $30 to $200 a month.

app cost calculator

Hiring a Specialized App Marketing Agency

To execute a perfect app marketing strategy with all the vital points, taking the help from professional veterans in the field is not a bad idea. Brands and mobile app developers will need to open their budget limit up to $25000 for a single app.

The marketers will take over the job of preparing crucial marketing assets such as micro website, graphics and photos, video creation, and social media channels.

They would also strategize and run organic and paid campaigns to help your app grow. These actions will make sure users will be able to discover your app across all marketing channels.

How to Shape Your App Marketing in 2020?

Marketing an app is not an easy task. We can notice that the spectrum of app categories is getting extensive each day. Successful app marketing depends on diverse factors, it is very important to keenly observe the different factors that affect each app category.

#1. App categories

90% of the children now study on the go via innovative educational apps. You can start validating your idea using discussion forums like Quora. Educational apps are devoted to students, teachers, and parents.

So, making your brand-new app for them has to provide the best courses for students, management systems for teachers, and bridge the gaps between parents & teachers.

#2. Target audience

A well-defined audience can help the whole app to get its successful outreach. In the case of shopping apps, women comprise a major part of the target audience. They love to shop and you can craft app features in accordance.

The whole app interface can be well designed in accordance. In news apps, the target audience is field experts, intellectuals, and common people. The content has to satisfy these people altogether.

#3. Competitor analysis

Creators can find the potential and current competitors, analyze their strengths and weaknesses to craft your app winning over in some features or the whole app. Ecommerce apps are evolving each day.

Analyzing the competitors can help you leverage the perfect technologies of your e-commerce app. This stage will be effective by comparing the various product filters, contents, combo offers, and more.

#4. Advertisements

It is an unavoidable factor affecting the app cost and marketing efforts. We can see many television ads portraying new educational apps amid pandemic. Such learning apps make students relieved from the tensions of study at home all time.

Advertisements on new video conferencing apps are also increasing each day. Many people working from home need great communication as they are forced to avoid physical work. Many ads on video chat apps are visible on TV, Facebook, and many outlets today.

Google ads app campaign can funnel your users directly to your app. Google Ads help your app to get promoted on YouTube, Google Play, Google search, and more.

Read Also : 12 Ways to Boost your App Downloads 2020

Key Takeaway

If you believe in holistic approach to market your mobile app, you will find the app marketing expenses swaying around the tail end at a cost of $10 to $12K per month in the initial stages.

App marketing is a never ending activity, and your marketing spend will also depend on the strategy you choose. With innovative strategies, you would be able to bring down cost significantly and gain maximum ROI in the app market.

app cost calculator

In an increasingly competitive world, marketing your app is essential to engage and retain your app users. While most app creators focus on development as the primary expense, app marketing is a more important cost in the longer run for business to flourish, and would require a steady inflow.

Regardless of industry niche and complexity, investing in promoting your app across major platforms and channels does involve a lot of hustles and creativity. If done with proper planning and execution, it can get you significant exposure for your app.

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The Corona virus is creating ripples of fear and uncertainty across the globe, irrespective of whether a nation is developed or developing. The entire world is now battling an invisible enemy, which has even brought down the strongest of nations.

The disastrous effects of this deadly virus are more than the death of thousands and in capacitation of millions of people across the globe. It is also badly affecting the global economy. Thousands of people are being treated for this disease and millions of people are quarantined inside their homes.

Social distancing has been enforced in most countries that are affected or could be affected by the COVID19. IT professionals have been asked to work from home while schools, colleges, malls, and non-essential stores have been closed.

So, now millions of people are stuck inside their homes with only televisions, streaming apps and mobile apps for entertainment and information.

Let’s explore the impact of the corona virus on app installs and marketing in this blog.

Impact of Corona Virus on App Installs

When you look at the performance of individual apps, downloads of news apps like Newsbreak and SmartNews were very high in the first week of the self-isolation.

A lot of people are already on social media and this month, there was a marginal increase in the downloads of social media apps. A large chunk of the downloads was for the Houseparty app that allows people to stay in touch with their families and friends.

The download of education apps saw an increase of nearly 17%. This increase can be attributed to the fact that students are now at home and parents are looking for ways to keep children busy and not miss their studies.

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Most of the food delivery apps took a huge hit this month. Postmates, UberEATS, and Grubhub had a steep decline in the downloads. However, Doordash and Instacart continue to do well. In fact, the downloads of Instacart were  more than that of the other food delivery apps.

Even though travel has been prohibited in many places, a lot of people did download apps of airlines. However, downloads of Yelp and Lyft saw a decline over the month.

In the shopping apps category, Amazon continues to hold the top position. Target did see a 40% increase in downloads over the month. As many people are housebound, they need to use online shopping apps to buy groceries and other essentials.

Downloads of ride-hailing apps also saw a sharp decline through the month of March as most people preferred to stay indoors and safe. The most hit apps are Chinese-based apps – Didi, Dida, and Hello.

Read Also : Everything you need to know about a Wifi-Attendance App

Country-wise Breakup of Top Downloaded Apps

The chart below gives you an overview of the top downloaded apps across 12 countries.

impact of corona virus in app installs and marketing impact of corona virus in app installs and marketing

Source : Appsflyer.com

Impact of Corona Virus on App Marketing

With the Corona pandemic locking people up in their homes, customer behavior and user experiences have drastically changed. GWI conducted a global survey of nearly 13,000 customers between 16th to 20th of March 2020.

The survey found that nearly 95% of people are spending more time watching television and videos and movies online. There has also been a marked increase in the number of people watching the news. The survey also reported that

  • 45% of people spend most of their time on messaging apps
  • 50% of people spend most of their time on streaming apps
  • 45% of people spend most of their time on social media
  • 10% of people spend time on creating and uploading videos

The entertainment media has changed over the last few months because of lockdown and self-isolation imposed due to the corona pandemic. So, to keep pace with  changing customer behavior, businesses are also looking for more digital marketing methods.

Traditional modes of marketing and advertisement like billboards, pamphlets, events, and more are now being placed on the back burner and digital media is being used for marketing.

The survey also found that 35% of firms are planning device-targeted marketing campaigns while 38% of organizations are working on audience targeting campaigns.

It’s not just the mode of marketing and advertising that has changed. Businesses are also looking at ways to integrate the current pandemic situation into the theme of their marketing campaigns to create a connection with the customer.

In fact, 63% of the businesses are planning to change the message and the tone of the message so it stays relevant to the current situation.

As for the theme of the marketing campaigns, 42% of businesses are planning to use mission-based marketing campaigns while 41% of organizations are moving towards cause-based marketing.

Many of the businesses are also using purpose-driven marketing campaigns to create a connection between their brand and the customer, in the current situation.

Read Also: Top 15 Employee Attendance Tracking Apps 2020

Conclusion

Necessity is the mother of invention. As the world is battling a microbe, app developers and marketers are looking for innovative ways to stay in the competition.

With most people across the globe practicing social distancing, digital media is the only possible solution for communication, education, entertainment, and economic development.

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It is important to stay positive in these turbulent times and find the best way to keep the hope up. At this stage, we can say that corona has a huge impact on mobile app installs and marketing.

The current situation and the global crisis have spurred developers and marketers to come up with innovative and relevant solutions.

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Mobile app ideas are innovative business plans that can be implemented and operated through a mobile app.

Mobile apps have become an undeniable definition of growth to an extent that even the emerging players develop dedicated apps to entice more customers to their on-demand services.

Not just for big businesses who are already gaining tremendous response from their digital presence, mobile apps could also help SMBs dominate the niche market by an immense margin. This also goes to say that those who are still hesitant at adopting the digital wave are likely to lose a huge group of target audience.

As it gives more visibility and ease to users while navigating different options, a mobile application is far better an option than having a website. However, users are always on quest of applications that are built with unique perspective and thoughtfulness.

Hence, to trigger the flow of practical app ideas, here are 30 most effective mobile app ideas to work on in 2020.

Car Wash Criminal Alert Service Scan and Shop Mall Navigation Virtual Interior Design
Parking Availability Virtual Exam Preparation Flower and Gift Security Device Control Phone Silencing
Omni Channel App Finance and Bill Management Voice Translation Fun & Flirt Car Sharing in Real Time
Food Donation Bill and Receipt Store Cheap Delivery Dealer Free Property Search Tax Management
Fully Fledged Restaurant Service Note Management Transportation Alerts The Text Reader Unusual Dating
Goal Manager and Sharer Missed and Found Book Review Something for Writers Smart Profile Reader

 

1. Car wash

This app idea could be unique for users living in urban and semi-urban setting where car wash service appointment would be time consuming. The on-demand car wash app lets you order a car wash from anywhere at your convenience.

2. Criminal Alert Service

The crime rate can be brought down with an app for criminal alerts that inform users about most wanted and delinquent criminals in unknown area they explore. The app can house a button pressing which police will get a signal on which location is suspicious.

3. Scan and Shop

The app lets you scan the real-world item which can be searched and eventually d from online sites using its scanned image.

4. Mall Navigation

The app of this kind will have potential to display the map of all the shopping malls in your neighborhood so that you can navigate precise directions inside the mall and check its different sections, restaurant or parking spot, utility, etc.

5. Virtual Interior Design

Such apps allow you to take a snap of your room to be redesigned and visualize the suitability of different elements when placed inside the room virtually, using options like colors, curtains, objects, furniture, etc.

Read also : 11 Easy Steps To Create a Successful Mobile Application

6. Parking Availability

Building an app that finds you available parking spot in a specific location will be an excellent idea. It will rely on GPS, webcams, location data to discover free parking space in real time.

7. Virtual Exam Preparation

In this app, students can virtually gather and share their knowledge to prepare for the exam and enhance the the learning session with study tools, discussions, guides, and more.

hire mobile app developers

8. Flower and Gift

Make an online flowers and gift delivering app that is smart enough to automatically choose best flowers/gift and place an order to be delivered for upcoming events like birthdays of your kith and kin.

9. Security Device Control

Conceive an app for security control that allows you to control the security devices and equipment installed in your house or office space such as door opening, camera footage, burglar alarms, etc.

10. Phone Silencing

An app to silence your smartphone will automatically detect your current location and render your device in silent mode when you are in an office, meeting or a conference, etc.

11. Omni-Channel App

A supermarket app for omni-channel retailing will allow you to scan the products on your app and automatically make payments through integrated e-payment while shopping in a supermarket.

12. Finance and Bill Management

How about having an app that automatically adds, using AI algorithm, user’s financial details such as bills and transactions and sends due payment alerts to people involved.

13. Voice Translation

It will be handy to have an interesting app that translates the spoken expression in real-time in to the language best understood by the person speaking different language.

14. Fun & Flirt

Users will be attracted to an app that intelligently pulls your friends’ lists from your social media accounts to scan and suggest the best match for chat and flirt based on your activities, likes, interests, etc.

15. Car-Sharing in Real-Time

This unique concept for mobile app will have users enlisting their own cars when they head out to a destination in order for other app users to share the ride if the car is to pass by their location.

16. Food Donation

Imagine an app for restaurants to locate good charities in their vicinity where they can donate extra food items. This initiative can help save the waste of food that can be meal to needy paupers.

17. Bill and Receipt Store

Using this app, users can easily store all their receipts and bills in a single place to avoid managing each of them manually. The added ability to directly get receipts from stores will make it more special.

18. Cheap Delivery

We all need an app that steps out of the ordinary and find us the best delivery solutions in our area based on the type of product and location.

19. Dealer-Free Property Search

In today’s tight economy, having an app that helps find tenants through direct communication without a layer of dealers will be a boon to both landlords and tenants. In this app, tenants and landlords can communicate on property matter directly.

20. Tax Management

This is what we miss, a mobile app for taxpayers that stores data on all your income, expenses, tax transactions and calculates your tax liability automatically.

21. Fully-Fledged Restaurant Service

Despite many apps, we still need a well-customized app where users can check real-time menus and table availability, and can book or even pay bills for a specific restaurant from within the app.

22. Note Management

This will be a sophisticated note-taking platform for learners to take, share and comment on notes, manage existing notes and make new notes for lectures and seminars.

23. Transportation Alerts

This handy app will help users never miss their bus or train by the way of alerting them in real time of schedules, time change, delay of public vehicles using the GPS feature.

24. The Text Reader

Giving you a feel of Hollywood movie gadget, unlike scanner, the text reader app will read and convert the text or numbers written on a paper into digital format on your phone, tablet or PC.

Read also : How To Create A Chat App Successfully

25. Unusual Dating

Unique to many modern dating apps, an unusual dating app theme would be the one for introverts, helping them in finding the best date match based on special interests including readers, nerds, geeks, comic fanatics, and more.

26. Goal Manager and Sharer

There are many motivational apps, but perhaps what we don’t have is an app dedicated to managing and sharing personal goals. This one allows you to build, track and share your life goals with others so that you can bump into those who share the same goals. This results in mutual support and encouragement for reaching goals.

27. Missed and Found

This app is designed to help users find their small missing things such as keys, wallet, hanky, glasses, pen or others that they might have mislaid and forgotten where they last saw it.

Your phone remembers it through a photo of such item when you placed it somewhere. Next time you forget, the photo becomes the reminder.

28. Book Review

This app functions as a review generator every time you take a picture of a book, helping you make the best choice for buying a book. You get instant reviews published on Amazon, Goodreads, newspaper and other sources.

29. Something For Writers

Writers need tremendous peace and serenity as they work on a piece.  It blocks all the redundant distractions coming from the device, keeping only those functions that are needed while creating a write-up.

30. Smart Profile Reader

Augmented Reality is not just for shoppers and gamers. You can build a smart profile reader app using AR technology that enables users to explore in-depth details about a particular person or an object by scanning their face. As you scan them with the app, it will scoop up the details about them from available online sources.

app cost calculator

Conclusion

We hope these 30 most creative and original mobile app ideas will be enough for your doze of inspiration needed to carve the next phenomenal mobile app success story for you. From on-demand to AR to social and more, these ideas have potential to cover a range of everyday human needs that are still waiting to be addressed. In 2020, may we see a few of these effective mobile app ideas taking the shape of reality in users’ life.

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The basic strategy of mobile app marketing revolves around the truth that Apple App Store ad Google Play is laden with nearly 3 million apps, and that the number is still climbing up.

Therefore, for your mobile app to be a successful digital authority in the stifling competition of the digital market, you must need proven caliber. And by caliber, we mean extraordinary features and a solid marketing strategy.

But how would prospect users know your app has something that only you can offer in terms of value, engagement and novelty? This is where implementing a competitive and effective marketing techniques become inevitable.

Based on our market research and mobile app expertise, we have narrated a few strategies to successfully market an app.

1) Dedicate More Resources

There are a lot of diverse opinions coming from marketers when deciding whether or not spending more on mobile app marketing yields great effects.

The study by Mobile Marketing Association suggests that dedicating 7-9% of total marketing budget on mobile is wise.

While reserving good part of budget for app marketing is important, it is also equally important to efficiently use that budget on planning mobile resources.

Nearly 80% of customers seek location-specific service alerts on their mobile devices, which require you to invest in technology for push notification, geo-fencing and multilingual support.

With so much on stack, without planning your budget for creative advertisements and engaging content, you could flip out in the nick of time.

Your budget must cover different aspects of marketing to enhance your app’s visibility in key online marketplaces.

2) Burst Campaign For Organic Users

The ultimate goal of any app marketing campaign is to boost app’s rank through ad spend, app store optimization and organic downloads.

Media ads help drive more downloads which further heightens app ranks and visibility in app stores. The paid installs is a viable short-term formula that falls under “Burst Campaigns” and triggers the peak volume of organic downloads.

The technique of Burst campaign used by mobile app marketers today revolves around generating a burst of paid media exposure over a brief period depending on budget limit.

Burst campaign

The approach not only helps you climb app store ranks and improves app discover ability, but you also see a rush of organic users downloading your app. After attaining desired success, your ad budget can be scaled down back to minimum later.

If you still wish to maintain this high ranking and steady downloads from organic users, you can keep the momentum of paid advertising alive even after the burst campaign concludes.

The best example of capitalizing on a successful short-term ad spend would probably be Nike that enviously drives burst campaign tactic.

3) App Store Optimization

App Store Optimization

App Store Optimization (ASO) process helps your app appear at higher rank in online app stores and boosts its visibility to potential users.

As Nielsen report reveals, 63% of Android and iOS users depend on the search within app stores to discover the desired app – which is the primary reason why ASO strategies stand as a sturdy pillar to the app marketing endeavors. The three target points of ASO are:

a) Optimizing the Title:

To optimize the title perfectly, you need a thoughtful mindset and a distinctive name that reflects brand value, business goal and easily discoverable search terms. Adding the specific functionality also adds a marketing edge to the title.

b)  Optimizing Keywords:

Keywords are the key to app finding process and keyword optimization should be done within 100 characters with main focus on search volume, competitor’s practices and relevance. Try to test the effectiveness of keywords before decide to keep or even change them.

c) Optimizing the Description:

Intrigue users by creating an ad appeal in the initial lines of app description since these are the first 2-3 lines of text users are likely to see before they choose ‘more’ button. You can also highlight the update section to reengage with the new updates, fixes, offers and more.

4) Market the Great Experience

Because customer experience greatly affects the overall app success, business could count delivering awesome experience as main ingredient to effective marketing strategy.

This is especially critical in order to combat the raging competition and meet the highest stature of modern app standards.

The story of businesses building the apps to for customers to use is long buried in the past. As audiences have different expectations now, your app must survive on the unique experience it creates.

Hence, when you market the app, you bear in mind that only your app has power to please customers with the experience not found anywhere else in the market.

Also as 86% of consumers appreciate keep-it-simple approach, brands that believe in simplified experience instead of stupefying information can have more purchasers. From description to inside content, keep everything relevant and specific to customers’ life.

5) Build a Microsite

When you build a microsite, you add one more opportunity to market your app outside the app store and drive the traffic there via organic SEO techniques.

The site of such unique sort can be leveraged to exhibit your app to the widest audience and create a huge buzz on and before the launch.

Build a Microsite

Microsite is your minimalist site, a landing page with call-to-actions and a brief contact form to collect prospect emails with which to engage with the interested audience.

The microsite not only makes you more visible, but also improves its credibility. Additionally, as you connect your own blog with the landing page of the microsite, you can discuss the app features and ongoing progress to better promote the app.

6) Capitalize on Social Media

Marketing your product on social media platforms drives big public interest and hype needed to steer traffic to pre-launch microsite and the app store where it belongs.

Invest your efforts and resources on social channels and blogs to keep the buzz alive and intense and build a sincere community of prospect users.

Capitalize on Social Media

Create a Facebook page or spread a word about it on Twitter using various hash tags as it will promote your app among target users. You can even run a contest and encourage Tweeters audience to make a tweet, re-tweet and share it on other online networks.

To smoothly maintain the ongoing campaigns and engagement with creative content, you should remain active on social channels or alternatively hire an expert Social Media Manager.

7) Create Engaging Promotional Videos

Promotional videos can play both a quintessential part of the app launch strategy and an effective marketing tool to flaunt app’s actual interface, UX features and core capabilities.

To successfully market an app, apply constructive creative to the video that can be a powerful voice and bring value to your brand.

Create Engaging Promotional Videos

Make a demo video that allows prospects to sneak a peek into app’s attractive features while also telling an engaging story on how it impacts their life.

It is also great to share and promote the video on socials. If done well, the video visuals will encourage users to visit the app store and download your app.

8) Feedback, Performance Testing and Analytics

With numerous marketing channels toughening the competition, applying conventional marketing metrics to measure the content performance (classic ads, posts and email campaigns) would not suffice.

This is why it is important to update your current research and creative practices, and to choose the ones that are invariably productive.

Feedback, Performance Testing and Analytics

Enables users to contact you and provide their honest feedback and reviews based on their experience. Satisfied and happy customers will readily evangelize your app; hence, keeping them happy is your religious priority.

Read also : How to Market an App on Social Media?

Keep a sharp watch on most loved features, disliked/least visited sections and frequency of use. Measuring these key metrics via analytics tools (including that of social media channels) helps you understand user’s interactive pattern based on which you can decide what needs to be improved.

9) Online Networking and influencers

Building a power network through promoting brand awareness is surefire key to app marketing success. Reach out to eminent bloggers, journalists and reporters whose influential words elicit ample impact on the target audience.

Online Networking and influencers

Visit forums where you can engage with a community. Have an article published on a famous tech blog to generate more traffic.

Also, reach out to the popular app review publications that cover apps like yours. Send them a professional pitch and a detailed demo in an email with:

  • Your app logo and price
  • Features explainer video
  • App store link

These sites can foster a gigantic buzz around your app by writing informative content.

Conclusion

From the discussion so far, one can easily guess how mobile a critical component for app marketing is. Also, it is clear that having an app drives incredible impact for brand awareness and ROI.

Successful app marketing tactics will have marketers exploring the depth of customer engagement methods and developing the functional environment for app’s popularity on all virtually available marketing channels.

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The past chaotic decade is the testament to how technologies are changing the paradigm of business executions across the globe. Every now and then, we hear a whole new perspective on how Artificial Intelligence can not only transform but bolster your prospects about business growth. AI is obtrusively, and incessantly, creating new virtual land of opportunities for companies to leverage.

With AI chatbots, virtual assistants and automation constantly making the headlines, we can debunk that AI is no longer a transient wave.

As mobile apps are etched forever on the minds of busy users, adding AI to mobile apps could be a surefire way to stay relevant and intact in the business.

If you still wondering if AI will uplift your business in 2019, we give you 9 good reasons why adding it to your mobile apps is must.

1. AI is a Habit of Convenience

Mobile apps added much convenience already in our life, but users desire to taste more of novel technologies for solving their lifestyle challenges.

Users are therefore welcoming the change driven by AI so much that relying on mundane intelligence has almost become their habit by now.

AI is a Habit of Convenience

Alexa, Google Assistant, Siri are a few predominant examples of how users are addicted to depending on AI for things they are likely to forget.

This means your mobile app with AI features will have greater chance to align with user expectations than those without intelligent power.

2. AI is Quite a Trend

It goes without saying that a new technology always enters the vibrant world of young generation. Intelligent technologies with deep learning capabilities make for a hot trend and AI is most likely to be a technology worth every penny of your investment in 2019.

Numerous investors especially from finance, healthcare, gaming and education have already looked to investing in AI with optimistic eye as studies confirm. As more and more apps are joining AI revolution, the technology has found its raging momentum.

3. Value Addition

What is business without value? We live in time when product quality is as important as services offered. In many ways, AI integrated mobile apps help your business add great value to your business proposition, which ultimately boosts brand value and helps market your products via AI-powered service standards.

For instance, it would bring immense value if you have most generic customer queries resolved by the means of AI bots.

4. Data Management and Monetization

 

 

AI even creates creative revenue channels through proper utilization of piles of data. Your app not only looks better with intelligent solutions in place but its ability to gather more data from app users also results in tempting more investors for ads.

This means the wealth of data processed by AI software can be monetized in several ways to generate an additional stream of revenues.

5. User experience getting even better

User experience shares equal influence on customer behavior as much as customer service does. Your smart business apps can offer personalized experience to people while they cope with their daily tasks.

Modern users appreciate apps that can suggest choices, remind forgettable routines or place Starbucks orders on your behalf. Enhanced UX in a way means getting a sharp edge over competitors.

6. AI means smart decisions

Apart from monetization, user data from AI can also help analyze what users exactly like, dislike and explore on inside your mobile app.

The insights you gain from the data analytics can help you decide what features and pages of your app are least visited or used and therefore can be eliminated.

In the same way you will know what may charm users more often and hence can be retained.

7. AI supports your economy

 

AI supports your economy

 

AI does not place massive burden on your financial capacity since you can always have a choice to keep those functions you need most in your app.

Being intelligent does not mean drilling a huge hole in your budget especially when you decide to develop AI-enabled features at the beginning of app development phase.

This way, it doesn’t turn out expensive. Additionally, as your app looks unique among others with its outstanding capability, it becomes more remarkable and marketable, bringing you handsome ROI.

8. Voice capability

What makes your mobile app more popular and valuable is adding voice-enabled services. Voice feature sets users free from typing and excessive hassle as they can simply use their voice command to get the job done. These days, apps with voice capability are high in demand.

9. AI embraces IoT

 

AI embraces IoT

 

As Internet of Things and AI come together, you can expect high-grade solutions with auto-sensing power.

Today Chromecast apps, fitness apps, Smart home appliances are all run by the apps that are designed with the combination of AI and IoT.

With seamless voice control and IoT- connected devices, users will be able to enjoy multiple integrated apps with more power and automation.

Conclusion

Artificial Intelligence is not just here to take the world by storm with its massive caliber, but it also empowers your business to do, create and deliver more.

You should opt for AI integration in mobile apps, not because the trend is forcing you to do so, but solely because AI is a change welcome heartily by end users and loyal customers.

As the ripples rising in digital market suggests, world’s largest companies have made a pact to develop intelligent apps next year. This could be a great positive inspiration for SMBs to follow the footprints of established leaders and dive smartly into the pool of intelligent solutions.

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Currently, every company/business is creating its own mobile-friendly websites and applications via efficient mobile app development companies to provide better customer experience and similar functionalities to a traditional desktop website. However, if your smartphone experiences are restricted to features available on your conventional desktop website then you are certainly missing out a lot of opportunities to deliver great content in context.

Understanding Geolocation Marketing:

Geolocation marketing completely focuses on customers’ needs and requirements via their mobile devices. Learning your customers’ location will help you in serving them relevant offers, deals, and discounts, and promotions and let them take a specific action. Not just one or two, geolocation marketing industry is likely to grow to $32 billion by 2021.

A greater part of world’s population consider their smart phones as an essential tool and as a result, this sort of marketing has indeed proven to be so effective and efficient. A company’s goal is to target potential customers and influence their buying behavior depending on where their mobile phone tells where they are.

Why is Geolocation Marketing so special?

1) It’s completely cost-effective:

Every single time a company completes a page for their business on a geolocation service, they are getting free advertising. Not just that, even next level forms of these marketing such as offers are extremely cost-effective when compared to various conventional strategies.

2) KYC (Know Your Customers) better:

While most of the geolocation marketing offers are made to attract new customers, these services are also an excellent strategy to identify and learn more about your current customers.

3) Reward your loyal customers:

It’s an old marketing saying “It’s better to keep the current customer than trying to attract a new customer.” Identify who your loyal customers are and reward them with special discounts and offers.

4)Attract new potential customers:

Geolocation marketing services are one of the best and effective ways to turn online prospects into new customers. Customers who never before heard or knew about you will have better chances to try your products and services for the first time.

There are some businesses who offer attractive offers to their first-time customers. Once you get to try them then it is in your hands how you retain them by providing the best solutions to their problems.

Well, the capability for smart phones to track and identify a customer’s location in real-time with a scalable level of accuracy is increasingly continuing to grow as cutting-edge technologies continue to transform the smart phone landscape.

Now, let’s take a look at how Geo-location matters in your marketing strategy:

1. As a forecast of characteristics:

From the past couple of decades, the location of a customer or even a business plays a vital part in the forecast/prediction of the characteristics of that specific person. Right from analyzing basic information from a collected household data or from anywhere else in the world, an in-depth landscape of the person or family of the demographic characteristics can be seamlessly built.

Now, this sort of family profile has proven to be very precise and correct in forecasting the characteristics of the make-up of those domains. The important element to keep in mind is that such demographic profiles are developed on the foundation of where they are based in (City or country). So once you figure where they are then you will be able to find out who they are.

In the whole process of this analysis and understanding of consumer behavior, finding out the geographic area can be extremely helpful in simply learning more about the customer than you did earlier. Such kind of information can be used to enhance the vendor/consumer touch point and improve the performance of the business for a mutual advantage.

2. Forecasting past, present, and future behavior

As an advancement from the forecast of other characteristics, analytics can also be utilized to forecast the future behavior of that particular geolocation family. Utilizing the methodologies or strategies created to forecast the character of an area, the behavioral prognosis can be developed to have an idea about the future likelihood of a domain to behave in a particular manner. Understanding the behavioral characteristics and predictions have been extremely used by location experts for better customer experiences.

3. Timing and mechanics of the buyer decision

Geolocation plays an essential part in the timing and mechanics of the buyers’ decision. For instance, environment patterns determine at what level buying becomes possible. Apart from this, there are mechanics of the buying decision that can be affected by location; extremely urbanized locations witness great levels of delivery services utilized.

In today’s modernized era, understanding a customer’s needs and preferences to respond to a particular channel such as email is vital. geolocation plays an essential part in not only forecasting the consumer behavior but also in finding out the most practical means of using sources to fit a customer’s needs depending on where they reside.

Now that we have understood the importance of the geolocation in planning a marketing strategy, let’s know the various ways how businesses can use geolocation data to plan the perfect marketing strategy.

Geolocation Marketing

Lately, beacon technology has been letting businesses exactly locate where their potential customer is at any given time, and then send them appropriate notifications regarding their latest discounts, offers, and other promotional stuff. The utility of beacon technology is one more step ahead in transforming the shift to m-commerce (Mobile commerce) by offering instant relevancy and value to consumers.

For instance, an apparel retailer might send promotional offers to a customer who is near their store or even when that person is visiting their rival’s store. According to a study by beacon platform swirl, more than 60 percent of customers tend to do more shopping at stores that have beacon marketing programs.

Micro-moment Marketing

Of course, you already might have heard the term “Micro-moments.” As Google rightly said, smartphones have forever transformed the way we live, and it also has changed the expectations of customers from the brands. It made the way to the consumers’ journey into the hundreds of real-time, intent-oriented micro-moments. Every attribute is a golden chance for businesses to shape their decisions and preferences.

Google’s research says:

— More than 80 percent of mobile phone users prefer their smartphones to influence a buying decision while in a shop.

— 60 percent of mobile phone users are more likely to take an immediate step towards resolving a problem as they have a mobile phone.

— Almost 50 percent of customers who do a local search on their mobile phones go personally and visit a store the same day, and almost 18 percent of those local searches end in purchasing within a day.

Geo-targeted mobile ads

Geo-targeted ad services from Google and MSN let brand advertisers assign search campaign holdings at a local stage. With geo-targeting choices that are available currently, customers can be targeted at area level (Country, city, state, etc.) to find out the best potential ad placements. In addition to that, Google AdWords innovated a geo-targeting attribute: Revenue location targeting. This will allow advertisers to target customers depending on their revenue level zip code.

A better technology that determines true customers and not just their devices

Increasing the effectiveness and influence of mobile marketing practices by using geo-location data to develop more customized marketing for customers. As the usage of the smartphone is greatly increasing than ever before, now is the right time for retailers to find out true customers by their smartphone. Currently, retailers have so much access to various cutting-edge tools and technologies to target right audience by market segments and devices.

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In this fast-paced age, keeping up with the customers and their changing habits means pushing more than you have already done. We are living in the digital age and user engagement has become essential for all businesses and developers to create loyal, long-term customers.

Since they have more choices than ever, your users tend to abandon the app the moment they find it is not worth while anymore, thus diminishing your hard-earned user base.

Therefore, while you focus on growth prospects, you should not lose your existing customers. Having a great app or seeing more downloads is not enough. User retention matters, too. This is where push marketing comes to rescue, reducing your churn rate.

Here are 8 ways push notification strategy helps retain customers and reduce churn.

Effective Role of Push notifications

The word ‘push’ in push notifications doesn’t really mean you need to pushy and lame about convincing customers of your brand or app. Push marketing actually means sending contextual, relevant messages to users when they are offline or logged out of your app.

Using effective push messages fulfil your expectations you had behind all the investment you made after online app marketing (PR & Social Media) and App Store Optimization (ASO). Without using meaningful messages for better engagement, you may miss out on great opportunities to attract and retain them for longer life cycle.

With Apple and Android both supporting push messages, your viable push marketing strategy can:

  • Allow users to gain more knowledge about your app/brand
  • Remind users of your app content and advantages they get
  • Enable users to take quick action on brand approach
  • Strategically improve customer interest in your app
  • Reduce churn rate considerably
  • Help keep users exploring your app more often

Let’s get into the depth of how your future mobile push marketing strategy help reduce user churn rate:

1. Get the Users Onboard, Smoothly

The journey of retaining existing customers with push notifications starts a little before you get users for your app. Before you opt for push notifications content, first you should be religious about getting your users to opt-in to your app.

In this process of user on-boarding, the principle of first impression works as well as it does in real life. If users are upset at the very first stage of on-boarding, they will delete your app instantly.

iOS enables app developers to customize their splash screen to convey their message to users. Be creative as you try to craft an appealing message for making them believe that opting-in to push notifications will not be regrettable. If they are positive, you can give an opt-in prompt for confirmation. If not, either withdraw or gently ask again a little later.

2. The effect of purely quality-oriented messages

We all know to an extent how push notifications can save your app from drowning. But rarely do you come across its true effectiveness. This is because fruitfulness of your push marketing strategy depends greatly on the quality and meaning it serves to app users.

Weave certain value in your messages and avoid randomness in your timing, frequency and message structure. On the contrary, users will get annoyed and some of them may even uninstall your app if you keep pushing wrong, irrelevant, random notifications to their screen.

3. Pick your target audience

Push notifications show proper results only when you have picked the nerve of your target users. If you don’t know who you are planning to touch or retain, you might end up hitting the wrong target. Look into your dashboard and use reliable analytics services so that you can build a user-oriented, action-specific push marketing strategy and pro actively reach your app users.

When you are sure you are addressing right customers, you increase your chance to capture your real audience and reduce the old tendency to lose user base, which ultimately improves your churn rate.

4. Contextual thinking in custom messages

The success of push notifications partially depend on how tailored your messages are, or how meaningful. In order to truly influence readers, you must first gather accurate insight about each user and how they interact with your mobile app.

Based on this data, you can powerfully compose a custom story designed to interest a specific group of users/customers.

The effect of customization is deep as it makes customers feel privileged, important and cared for. To provide such insightful push text to your target users, install strong analytical software that displays everything from user’s preferences, visited app pages, geographical location to their behavioural history. This way, you will be able to cut down on existing churn rate on your app.

5. Spark off re-engagement

Some users tend to use the app once a month or even less or not all. In this case, revitalize their interest and eradicate their lull by re-engaging them into your app. Here their past behaviour is key to understanding their needs and sending effective push messages.

There must be a strong reason why they almost abandon your app. But they still have it installed, which means you can still convert them from inactive to active.

Solidify your push marketing strategy with case-specific offers, discounts or other elements that can re-capture their engagement with your app. E-commerce business apps can hugely leverage such marketing campaigns to minimize app churn rate.

6. Personalizing your reach

Leanplum in its analytical report on push data discovered how personalized content of push messages are four times more effective than generic ones. This indicates that users must be segmented in order to send them customized messages so that you can reach different users based on their personal profile.

Personalized approach can be well built using the analysis of users’ reasons of installation and their resultant interactions with the app.

Once you determine the life cycle and navigation journey of users, it becomes easy to segment and personalize the content of push notifications. Such content is conversational and rich with all personal details of demographics including their age, locations, favorites, choices, gender and recent history.

7. Special time-sensitive offers create temptation

There is no wonder why putting a tag of time on your push offers attract customers to your app more rapidly than with any other method. Irrespective of nation’s economy, using limited time offers in your next push marketing strategy is a great way to engage more users.

Device a special time-sensitive deal that you know will be valuable to your app users.

Incorporate it into your upcoming push notification prompt and keep the balance between your objective and customer’s comfort level.

If you own an e-commerce store, prompt them to take advantage of a 24 hour deal that has merchandises sold at flat 50% discount. This can draw them in to learn more.

8. Show the Benefits of App Updates

Not all devices or apps support automatic app updates. Many users still remain unaware of new improvements and updates in your app. This can be a great opportunity for you to engage with users using app updates push notification.

Based on what they like or prefer, you can craft a beautiful, personalized message showing them the benefits of installing latest updates. Toss a message to prompt them to update the app for more amazing features.

Finally, why push notifications?

Gone are the days when app success was measured with number of downloads and installs. App marketing analysts say that nearly 23% of users uninstall an app after one-time usage.

Also, smart marketers believe that customer engagement is new way of customer acquisition since acquiring new ones could cost 5 t o25 times more than retaining the existing ones.

Further, existing customers are more likely to consider your new product than prospective visitors. Just 5% increase in user retention can boost profit by as much as 25 to 95%

A well-made push notification strategy therefore makes a huge difference when it comes to controlling app churn rate and increase customer loyalty. It lowers the number of customers leaving your app. Ultimately, it also helps increase the revenue of your mobile app.

Conclusion:

Above discussion helps you gain more leverage and satisfaction among your app users. Executed thoughtfully, push marketing strategy could an effective way to keep users immersed in your app and reduce app churn. However, use push messages at right frequency since too many of it can exasperate your users, leading them to quit your app.

Lack of it can harm your app engagement quotient. Be strategic and clever and you can make things work in your favour.

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In today’s mobile age, both established and emerging brands are busy enhancing their online presence through mobile apps in order to strategically connect and reach users on the go.

However, to retain business growth and get noticed by potential customers, your app must have better rankings. Since people’s opinions drive your app’s visibility in crowded app stores, you need more positive reviews.

But such good reviews don’t happen automatically. In fact, people tend to visit app stores often to share bad reviews. To expect people swarming in the app store for your app, you must optimize it for better rankings. Here are a few good tips to help you improve your mobile app ranking:

1)  Understand the App Stores Thoroughly

First things first, before you set off executing a strategy to increase your app’s visibility, you should know that there is certain difference between iTunes app store and Google Play.

Both have their own set of terms and elements that are vital to app store optimization. For instance, while Google Play puts massive emphasis on the description of the app, iTunes app store relies greatly on keywords to categorize and display your app.

Gaining full insight into how app stores actually work can help you pull off the app optimization.

2) Prefer a Reliable App Review Plug-in

Rankings are highly sensitive to reviews. One of the best ways to draw better rankings is to ask users to consider sharing their experience. For this, there are handy plug-ins that fit in your iOS and Android apps and simplify prompting the users for reviews.

  • Helpshift is one vital option for encouraging customers to drop reviews after they have explored the app for a while
  • Appirater is another popular plug-in that integrates quickly with your mobile app and prompts users to review the app after set time period. Once they choose to rate, users are redirected to the app store to share their views

Make sure you use these plugins wisely while setting prompt timing.

3) Incentives For Reviews

The fact is, even if you try app review popups, users will not appreciate the idea of writing it. You need more than popups to make them take the action. Here is where incentivized encouragement seems to work. You can think of having:

  • Free In-game rewards
  • Virtual gifts
  • Redeemable Bonus points
  • Coupons

Offer them the promise of such rewards as this is the easiest way to have them review your app. People love free stuff and like to be surprised.

You can wait for them to complete specific actions in your app and then prompt them gently for reviews. Remember that original and decent popups are more effective than generic ones.

4) High Density of Active Users and Traffic

Soon after you have launched the app, you will need to see good amount of downloads. As number of active users and traffic volume soars, your app goes towards increasing its rank in app stores.

Too fetch more traffic to your mobile app, you will need to leverage a thoughtful marketing strategy and online campaigns that are trending in the market.

Efforts like SEO, influencer marketing, email campaigns, PPC and social media create great awareness for your app, creating a substantial flow of traffic to your app.

5) Expressive Screenshots

As they rightly say, pictures roar louder than words. Your app screen shots can play epic role in attracting users and boos their curiosity around your mobile app.

Design images best sustains the description content and represents your app’s purpose. Make your images speak to the audience and explain what it actually contains for them.

You should be able to capture the entire essence of your app and its major inner functioning in at least 3 vivid images.

6) Establish an Exemplary Customer Support

Providing an easy, quick support is a key to retaining existing customers in any business. Exceptional customer service also helps earn good reviews for your app.

Instead of guiding users to email communications for customer support, it would be rewarding to have an in-built chat system inside the app.

There are many plug-ins that provide intuitive dashboard to control, manage and conduct two-way interactions with users. Such direct customer assistance via messages can create a huge array of happy customers.

You can ask them to review your app after they are satisfied with your support. This not only minimizes negative feedback but also improves app ranking.

7) Get More Social

Social media channels are the best modern way to interact and engage with your potential customers. Make a solid social media strategy to interest rich active online community. Such platforms play a momentous role as a part of:

  • Sophisticated online marketing
  • Business Presence and promotion
  • High-quality Brand engagement
  • Rich relationship and interactions

It is apparent that famous online platforms offer an undeniable ground and a mighty opportunity to build lasting relationships with users, influencers and stakeholders alike.

Such powered engagements eventually boost your app’s ranking. Some of effective online platforms are: Facebook, Twitter, Instagram, Quora, Google plus.

8) Create Impactful Content

Be it app description, social media marketing, video or email promotions, whatever you write should have single central purpose: explaining how your app can bring value and create significant difference in the life of customers.

Highlight major benefits and features your app includes. Make your content appear organic and convincing, and avoid pushing it to the extent of looking too promotional.

Your genuine effort will develop trust and consistency among users, contributing to the improved app ranking.

9) App Maintenance and Updates

App users expect newness and innovations as the time progresses and unforeseen trends roll in. To make user experience trendy and engaging, you must maintain your app to the most exceptional standard possible.

Update your apps regularly, which also helps improve its performance and security. Additionally, constant updates go to show your dedication and commitment towards app users and have undeniable part in pushing the ranking.

Remember that app stores prefer to feature those apps that are regularly maintained or frequently updated.

10) Aesthetic Design and Look

User’s idea of your app has much to do with its visual appeal, and it begins with the app icon. Today’s many top ranking apps have eye-catching look and feel.

The icon should represent your app’s real content and its core purpose. With that said, it should not appear too obscure or perplexing.

As user quickly build the perception from the first look at app visuals, it is important to focus on simplicity with convincing use of colours and shape. You can opt for:

  • Bold colours with convincing style
  • Less flashy icon
  • Simple yet attractive in-app visuals
  • Easy-to-use User Interface
  • Fluid navigation
  • Easy-to-understand functionality

11) Description

The first thing you need to incorporate while preparing the app description is the idea of whether or not users will connect with it.

Dig deep into popular trends and understand how your app will complement users before finalizing any description. Any ideal app description should have following attributes:

  • Primary features and core objectives
  • Concise length
  • Integration of most relevant keywords
  • Trendy style of writing
  • Simple, easy-to-understand words

Use precise keywords as used by your target audience when searching for similar apps. Do your thorough research to scoop up right keywords for your app.

Last words

In the world of mobile app development, there is a lot we can do. You can implement almost any idea with the help of strategic use of technology. As for mobile app ranking, you cannot rely on just one single approach.

Increasing the rank of any mobile app is a cohesive process that encompasses a range of efforts. Some of them are discussed here in this blog. Hopefully, it will lead you to push your brand new or existing app to a top spot in app stores.

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In the mobile-dominated world, it is hard to survive without an app. This is the reason app development companies and businesses shake their hands to develop mobile apps for Android and iOS platforms. They build apps in order to engage, retain and attract customers, ultimately creating monetization opportunities.

Developers can boost engagement with:

  • Providing feature-rich content
  • Social media integration
  • Gamification
  • Incentivized giveaways
  • Mobile advertising

Among all other means, the one that retains majority of traffic is incentivized temptations and mobile ads.

Though many top grossing apps in app stores are free to download, certain in-app monetization models turn apps into revenue-generating machine. So how can you do well in mobile app monetization space? Here are all the tools and guidance you need to be successful:

Mobile Monetization Models:

Many companies strive hard to overcome app monetization challenges. They dream about making money from the day their app is published in Android, iOS or Windows market. Only a countable number of them succeed in persuading the visitors.

Hence, in order to hit the mobile app market with confidence, you must first strategize impeccable in-app monetization model. Depending on the profit goals, preferences and type of business, you can choose one or the combination of:

  • In-app s
  • Advertising
  • Affiliate marketing
  • Display banners
  • Freemium structure
  • Subscriptions
  • Incentivized model

Dropbox is a good example of successful freemium model while Angry Birds significantly monetize on display banner ads.

It is important to know that no matter what model you choose, your sole motto should be to make it work for you.

The idea of integrating powerful in-app monetization tools can not only automate your revenue generation but also help improve user experience and acquisition.

Here is the list of a few popular benchmark tools in mobile monetization space for you:

1) Google’s AdMob:

Google’s AdMob offers its in-app advertising services to nearly 50,000 businesses that have their own mobile presence.

Specials:

  • Provides wide variety with thousands of app advertisers
  • Developers can pick the ads and formats closely relevant to their product
  • App owners can earn each time the ad banner gets clicked
  • Allows publishers to advertise their products in other apps

In addition to these, AdMob comes with a mediation feature that lets you handle multiple ad networks, allowing you to manage the in-app advertisement on the basis of location, traffic density and ad revenue.

2) InMobi:

InMobi is an easy-to-integrate ad network that uses both SDK and server side API to help developers and publishers to monetize mobile apps.

InMobi’s performance-based ads can maximize app revenue as well as help engage and acquire new customers.

Pros:

  • Increased engagement and connections with target audience
  • Great flexibility of the platform
  • Chance to tap into global market
  • Freedom to choose where to show ads based on categories
  • Supports assorted ad formats
  • Offers conversion tracking system

With InMobi’s ad platform, you can implement the competitive CPM model to engage more traffic. You will be able to enter the market of millions consumers in more than 150 countries.

It supports ad formats such as HD banners, rich media, video content, interstitial ads, etc.

InMobi also leverages its conversion tracking system to ensure users get right ads displayed on their screen.

3) Millennial Media:

Millennial media is believed to be the second largest mobile ad networks platform in the world after perhaps Google’s AdMob. This is a widespread company with offices and staff that extends from Los Angeles to Singapore. Highly popular in US markets,

Founded in 2006, Millennial media offers reliable mobile advertising solutions to publishers and developers. Highly popular in US markets, it provides the following benefits:

  • Easy management of ads for developers inside their apps
  • Use of different formats of ads (videos, banners, rich media)
  • Full range of ad solutions across all OS platforms and devices
  • Self-service solutions for small enterprises
  • Facility of running house ads, third-party and premium ads
  • Used by more than 30,000 apps globally

Developers can choose multiple formats of ads such as video, display banners, rich media, and can run their own house ads as well as Millennial ads, premium ads, third-party ads and client ads.

Millennial media, which is heavily popular in US market, offers mature range of advertising solutions across various devices running on different OS systems.

It is the frequent winner of Mobile Marketing Campaign of the Year awards, and the platform is chosen by more than 30,000 apps worldwide.

4) StartApp:

StartApp offers developers an SDK that allows integration of mobile search engine add-on into their apps. Developers can integrate search engine in merely 3 to 5 minutes and start making revenues using StartApp’s unique monetization model.

Benefits:

  • Developers can earn revenue from user searches.
  • It keeps the users’ app experience intact
  • Doesn’t bother users with annoying ads
  • Users get paid for each download with the add-on

StartApp is quite popular worldwide among Android developers as it has been downloaded 250 million times for the purpose of Android apps monetization.

Its search engine is commonly found on Android devices and is widely used mobile search engine in West.

5) Linkury:

This unique monetization tool offers developers and publishers good number of choices for selecting channels for monetization. Linkury is widely known for its powerful set of monetization tools that enhance engagement and users management.

Linkury offers:

  • Variety of user engagement tools
  • Better ad management approach
  • High level of monetization
  • Better exposure of ads to users’ screens
  • Personalized interactions and enhanced connections

A unique advantage offered by Linkury is that it makes apps reach a user’s home or lock screen for increased exposure.

It allows you to strengthen your monetization strategy with contextual advertising in which interactions are personalized based on user interests and their search behaviour.

6) Chartboost

This mobile only ad platform targets gamers and helps game app publisher monetize their apps. Since it is dedicated to game-loving audience, Chartboost is an attention-worthy in-app monetization tool for game developers.

Chartboost can perform the following jobs:

  • It is good at cross promotion of apps
  • Prompts users to install new game apps
  • Increases user retention and acquires new user base
  • Supports promotion of new apps in existing game apps
  • Provides analytics to gain user data and improve campaigns success
  • Gives excellent control on in-app ads and their performance

With Chartboost, everybody involved wins: Publishers retain their users, can promote their newly developed games to increase downloads while maintaining interest for their existing ones, and attain user engagement.

On the other hand, users gain unusual experience and novel alternatives. Chartboost simultaneously gets small revenue out of these activities.

What is more:

Tool’s analytics help developers get insight into users’ behaviour to improve campaign’s performance.

Chartboost offers a window into on who advertises in your app and where, so that you can control the ads users view inside your app.

7) AdColony:

AdColony is a video advertising platform that helps you generate revenue and increase user engagement with the help of video ads.

The app monetization tool is illustrious worldwide because:

  • AdColony collaborates with brands that appear in Fortune 500 list.
  • It is associated with more than 85% of the world’s topmost app publishers.
  • It is considered to be the most suitable tool for in-app video ads.
  • It serves HD mobile videos run by Instant-Play HD technology.
  • It works across all device types on varied internet speed.
  • It drives appreciable engagement with quality ad content.
  • Offers buffer-free video playback for engaging advertising.
  • It can be neatly managed, slotted and targeted for the right audience

Because of its clean ad management and ability to touch audience across various geographies and demographics, AdColony has earned global reputation and reach in mobile advertising arena.

Conclusive note:

These are a few remarkable in-app monetization tools among the pool of many used by developers and publishers worldwide. The key to success is discovering the one that incorporates all your requirements and business expectations. You can pick the one that you are confident will work for you. If you are struggling to choose the right one, you can do your research and dig deeper into market trends.