You might have heard or even used the services of Ola, Uber and Lyft. It was smart thinking that made lives of people easier, especially in urban areas.

Now, Indian automaker Mahindra & Mahindra is gunning for success with Trringo. It is an app aimed at helping farmers hire tractors during the harvest season.

Tractors are priced too high for small scale farmers to buy. So, they usually have to rent tractors from owners who can be harsh and unreasonable. Mahindra & Mahindra aims at changing this with the Trringo app. The tag line of the app is – “Ab Tractor Call Karo”

The company provides tractors for rent at 400-700 rs an hour. They rent their own vehicles as well as from a pool of tractor owners who have signed up for the service.

The app was launched in Karnataka last month and is set to roll out in Maharashtra, Madhya Pradesh, Rajasthan and Gujarat.