Getting your app discovered and making it reach the top is one of the main challenges that app marketers face. Since, there are a number of apps coming up in app store of iOS, Android, Windows Phone etc. building a great product isn’t just enough but you need to improve the discoverability of the app after initial release.

The real mark of an app success is the user engagement, as it tells you how much your app is helping users to solve their problems. To create a well-defined and sustainable app, you need to incorporate marketing strategies to make your app reach the users. Focusing on the right marketing strategies along with product development, can create an app which makes life better for your users and it can also help earn you profit from your start-up.